Macy’s Holiday Ad Is a Touching Tale of Being Apart From Those We Love at...
The Space Station is only about 250 miles from Earth, and astronauts are never alone there, yet it remains a perfect modern metaphor for isolation. The reason is simple: It's the ultimate mental image...
View ArticleFor Singles Day, J&J Worked With Alibaba to Develop New Listerine Flavors. So...
Using retail giant Alibaba's vast data cache, Johnson & Johnson realized it might be able to sell more Listerine to young female Chinese consumers, if it didn't taste like the germicide that it is....
View ArticleWhy It Makes Sense for Publishers to Bundle Services, Like NYT and Scribd
Consumers are growing more accustomed to paying a monthly fee for their content. As they sign up to see, read and watch more and more of it, publishers are becoming more likely to partner with other...
View ArticleMajor League Soccer Gets a Social Kick From Video, Both Live Matches and Goal...
The fight for Major League Soccer's MLS Cup has begun, with the league's playoffs having kicked off with knockout round play on Halloween. MLS marked the end of the regular season by reflecting on the...
View ArticleDollar Shave Club Is Rolling Out a New Fragrance Line, and Getting Into Retail
Dollar Shave Club doesn't just want men to look and feel their best; it wants them to smell their best, too, with the debut of Blueprint, a fragrance line. Blueprint comprises six different colognes....
View ArticleA Serious ’Masshole’ Urges Support for a Ballot Question Protecting the...
Maybe Massholes are OK after all. Sure, some Bay State denizens can get loud and obnoxious at times, droning on in their wicked Baaston accents about the Pats and Sawx. Yet, Massachusetts dwellers are...
View ArticleFacebook Has Blocked Dozens of Accounts Possibly Linked to Foreign Entities
On the eve of the U.S. midterm elections, Facebook said it has blocked dozens of accounts that might be engaged in "coordinated inauthentic behavior." In a blog post published on Monday night, the...
View ArticleFacebook Stories Was Added as a Placement Option When Creating Instagram...
Corporate synergy alert: Brands that are creating Instagram Stories ads can now include Facebook Stories as a placement. Instagram opened up ads in Stories to all businesses in March 2017, and Facebook...
View ArticleHBO Stars Sarah Jessica Parker, Ed Harris and More Come Together to Encourage...
In partnership with Rock the Vote, some of HBO's top talent appeared in a video urging people to get out and vote today for the midterm elections. Among those in the 30-second video are Sarah...
View ArticleWhatsApp: Here’s How to Share a Location in a Chat
Did you know that WhatsApp allows you to share specific locations in chats? For instance, you may want to share the location of a restaurant when making plans to meet a friend. Our guide will show you...
View ArticleFearless Girl Transformed Into #FearfulGirl as a Symbol for Gun Reform
For a brief hour last Friday morning, Fearless Girl transformed into #FearfulGirl to deliver a message about gun violence. Manuel and Patricia Oliver, parents of Marjory Stoneman Douglas High School...
View ArticleNatGeo and Verizon’s Oath Are Running Programmatic VR Ads to Promote Season 2...
To promote the second season of "Mars"--a science-fiction show produced by Ron Howard and Brian Grazer--National Geographic is venturing where no brand has ever dared go before: programmatic virtual...
View ArticleHere’s How Amazon and Walmart Are Celebrating Diwali
Today is Diwali, the Hindu holiday of lights. It's kind of like Christmas and New Year's Eve combined for consumers in India--it's a gift-giving holiday that also marks the Hindu new year. And,...
View ArticleLululemon Founder Chip Wilson Gets Honest About Entrepreneurship in New Book
As an entrepreneur, your first business isn't likely to be your last. That's what Chip Wilson, the founder of athleisure apparel retailer Lululemon, learned from his own experiences in...
View ArticleParents Are Letting Their Kids Watch YouTube, But They’re Also Finding...
YouTube is far from immune from questionable content, as 64 percent of respondents to a recent survey from Pew Research Center said they sometimes encounter videos that are obviously false or untrue...
View ArticleTop 10 Most Popular Streaming Services, According to New Report
Netflix is king among streaming services, but a new report has estimated how the others fall in line. According to an estimated number of subscribers from Parks Associates, a market research and...
View ArticleFacebook Watch: Here’s How to Hide an Ad While Watching a Video
While watching videos on Facebook Watch, Facebook's destination for watching videos, you may see ads you're not interested in. Our guide will show you how to hide an ad that plays while you're watching...
View ArticleIn These Documentaries, Callaway Shows 3 Unexpected Sides of Golf
Golf marketing and advertising, at times, seems like an exclusive affair. Most of the narratives follow either the sport's biggest stars or, on the opposite end of the spectrum, the quirks and funny...
View ArticleDentsu’s Isobar Names Digitas Vet Ronald Ng as Global Chief Creative Officer
Isobar expanded its leadership team today as industry veteran Ronald Ng joined the company in the newly created global CCO role. Ng joins the "digital transformation" agency, which is part of the...
View ArticleTBWA Parts Ways With Global CMO Kyla Jacobs Following HR Complaints
TBWA\Worldwide global CMO Kyla Jacobs, a member of the Omnicom network's executive leadership team who has run its new business efforts around the world for the past three years, will be leaving the...
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