OpenAP Unveils New Technology to Help Determine Streaming Video Identity Data
Open Identity will help quickly identify audience data usage for streaming video across multiple publishers.
View ArticleOn Sends Zendaya to Space as Challenger Sportswear Brand Continues Lifestyle...
On created a fictional film trailer set in the cosmos for the latest chapter of its collaboration with Zendaya.
View ArticleCoComelon’s First Ad Campaign Is a Tame Day in the Life of a Parent
CoComelon's first ad campaign was inspired by some of the show's most popular videos, according to Moonbug Entertainment.
View ArticleRoblox’s Christina Wootton on the Future of Digital Branding
The online gaming platform has 85 million daily users.
View ArticleConnecting Brand, Retail, and Consumer Experience With...
The CPG marketing lead talks shifting to a full-funnel strategy.
View ArticleVeteran LA Broadcaster Ed Arnold Dies at 86
Arnold suffered from heart disease for many years
View ArticlePuma Advances as Sportswear Brands Race for Gen Z
The company hopes a shift in marketing strategy will position Puma to win in an increasingly competitive landscape.
View ArticleSpokane Anchor Whitney Ward Leaving TV for PR Job in Tech
Ward started working at the station in 2013.
View ArticleTemu’s US Ad Spend Craters Amid Escalating Trade War With China
Temu's share of impressions in the Google auctions has cratered to 0% in the past week.
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