Meredith’s Sale of Time Magazine to Salesforce Founder, Marc Benioff, and His...
It's official: The Benioffs own Time magazine and its assets. The $190 million cash sale between Meredith, which acquired Time Inc. and the flagship brand in January, and Salesforce founder Marc...
View ArticleInstagram: Here’s How to Use the ‘Your Activity’ Feature
Instagram recently revealed a new activity dashboard feature, which allows users to see the average amount of time they spend on the photo- and video-sharing application each day, based on the past...
View ArticleTwitter Starts Spreading the Word About the 2018 U.S. Midterm Election
Twitter is doing its part to keep its users in the U.S. informed about the 2018 midterm election Nov. 6. Starting Thursday, people in the U.S. began seeing Election Day countdowns in their timelines,...
View ArticleSnapchat Is Kicking Its Election Day Efforts Into High Gear
With Election Day fast approaching in the U.S., Snapchat is ramping up its efforts to get people to the polls and keep them informed. The messaging application announced a deep integration with...
View ArticleAmazon Kicks Off the Holiday Season With a Global Ad Starring Its Joyful...
The second day of November could feel a little early to start airing holiday ads, but there's nothing wrong with spreading a little joy--especially now. To that end, Amazon has popped the top off the...
View ArticleThe Weirdest Objects Turn Into Deadly Weapons in This Clever New Video Game...
Resourcefulness is not only a skill; it's an underrated art form. The ability to turn an unassuming object within your reach into the most useful tool in your arsenal will undoubtedly get you far,...
View ArticleWhy Kohl’s Is Surviving and Thriving During the Retailpocalypse
The retailpocalypse is upon us, with household names like Sears, Claire's and The Bon-Ton filing for bankruptcy over the past year. But some stores, like Kohl's, are managing to buck the trend. In...
View ArticleIn a Powerful Veteran’s Day Ad, Ancestry Shows That American Heroes Come From...
The journey of finding out one's heritage can be powerful, with surprises at every turn. Everyone has a unique history and Ancestry, long in the game of mapping family trees, has used storytelling as...
View ArticleThe Vegas Golden Knights Stayed Strong on Facebook, Twitter, Instagram in...
The Vegas Golden Knights' 2018-19 National Hockey League season may be off to a slow start in the standings, but the second-year club is red-hot on Facebook, Twitter and Instagram. According to social...
View ArticleWhatsApp: Here’s How to Share Contact Info in a Chat
Did you know that WhatsApp allows you to share a contact's information from your device's address book with other users in chats? For instance, you may want to share a family member's contact...
View ArticleWondering How to Connect With Your Ideal Audience? Try Targeting Them in the...
Brands and marketers could gain a lot from finding out more about the fans in the stands or seats. Millions of people enter thousands of venues every year across sports, music, special events,...
View ArticleDiscovery to Launch 6-Part Series on U.S.-Mexico Border
Discovery will spotlight law enforcement and other stories from the U.S.-Mexico border in a new six-part reality series called Border Live, which debuts Dec. 5. "The U.S.-Mexico border has been the...
View ArticleWhy KFC Turned a Tweet From One of Its Biggest Critics Into a U.K. Ad Campaign
KFC in the U.K. and Ireland clearly has no problem calling itself out. When the chain had to close many locations due to an unexpected chicken shortage, it ran one of the best apology ads of all time,...
View Article40% of Likely Young Voters Say They Haven’t Seen Any Political Ads
Television remains king of political advertising, according to new research from Adobe. A new report commissioned by Adobe and provided exclusively to Adweek suggests that the older you are, the more...
View ArticleIkea Sold a Product on a Global Scale by Tapping Into Local Values
Ikea's latest commercials in the U.S. and India are two excellent examples of how advertising can be successful by employing innovative storytelling skills specific to each culture, while maintaining a...
View ArticleHow Brands Can Ensure Influencers Hold Up Their End of the Deal
In a tale as old as time, yet another brand is learning what it means to vet agreements before moving forward with them. This time around, public relations firm PR Consulting Inc. is suing influencer...
View ArticleDollar Shave Club Names Adobe as Primary DSP Partner as It Accelerates Its...
The rise of direct-to-consumer brands is arguably one of the most distinctive trends in marketing during the digital era. Largely defined by their lack of reliance on middlemen, this new wave of brands...
View ArticleBBH Restructures Leadership in New York Office
BBH is restructuring leadership in its New York office. Brett Edgar was promoted to the role of managing director, while BBH New York CEO Anthony Romano is leaving the agency for an unspecified...
View ArticleOver 100 Agencies Are Rallying Behind This Bold Campaign to End Sexual...
More than 100 agencies in the U.K. are supporting a new campaign that aims to finally put an end to sexual harassment in advertising by placing executives right in the middle of some very uncomfortable...
View ArticleGod-is Rivera Joins Twitter as Global Director of Culture and Community
Twitter has hired God-is Rivera from VMLY&R in the newly-created role of global director of culture and community, effective Nov. 12. "As a black woman who has worked in industries in which I have...
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