Pinterest Ads Have Arrived in France
Pinterest announced Wednesday that Pinterest ads are now available to all businesses throughout France, bringing the total number of countries where Promoted Pins are available to seven. Regional...
View ArticleSerena Williams Will Continue Raising Her Voice to ‘Make It Easier for People...
Adweek's 2018 Brand Visionary Serena Williams has advice for us all: "When others are doubting you, and society is pushing you down, it's always important to have that belief in yourself," Williams...
View ArticleThis Child’s Quest to Find Santa’s Favorite Cookie Has Adorably Fun Twists...
This kid, Nico, is one thorough little dude. Not satisfied to know that Santa likes cookies, in the generic sense, the youngster tries to find out exactly what kind of sweet treat he should be leaving...
View ArticleFacebook: Here’s How to Save a Video on Facebook Watch
Did you know you can save the videos you see on Facebook Watch? By saving a video, you can quickly return to it again later on. Our guide will show you how to save a video on Facebook Watch. Note:...
View ArticleVMLY&R Unveils Global Creative Leadership Team Led by Debbi Vandeven
VMLY&R, formed in September through the merger of WPP's VML and Y&R, unveiled its global creative leadership team today. Debbi Vandeven, the former global VML chief creative officer, will...
View ArticleBB&T Bank Selects The Tombras Group as Agency of Record
Winston-Salem, North Carolina-based BB&T Bank selected Knoxville-based agency The Tombras Group as its agency of record, following a comprehensive yearlong review. BB&T Bank formerly worked...
View ArticleThis Touching Holiday Ad Reminds Us There’s More That Unites Than Divides
Post-midterm America is undoubtedly a divisive place, and it appears that things aren't so different over in Europe. Between Brexit negotiations and the rise of far-right, anti-immigration parties in...
View ArticleHaystack TV Partners With ABC to Expand Coverage
Haystack TV, which bills itself as the "Netflix for news," is adding ABC News to its lineup. The national network will join more than 200 other content providers on the ad-supported platform, including...
View ArticleAs Blockchain Falls Short of Expectations, Advertisers Look to Ad Tech for...
When did blockchain become the official path to transparency for digital advertising? Don't get me wrong: Distributed ledgers are a promising new technology with the potential to revolutionize many...
View ArticleAvocados From Mexico Will Return to the Super Bowl With Another Humorous...
Avocados From Mexico will have a 30-second spot in the Super Bowl for the fifth consecutive year in a row. The trade group will continue its tradition of lighthearted and humorous ads but will work...
View ArticlePandora Plans to Invade Your Holiday Travel With the Launch of ‘Sound On’
The holiday season can make you feel all kinds of emotions--happy, excited, an impending sense of doom. Who's to say? But no matter what you feel this holiday season, Pandora wants to remind you that...
View ArticleWhile the Quick Fix Is Alluring, There’s Usually a Better Option That Will...
When things around you are changing fast, a simple answer can feel like a lifeline. When you need to make changes, but don't know where to start, the allure of the shortcut can be hard to resist. But...
View ArticleFacebook: Here’s How to Turn on Job Alerts
Did you know Facebook allows you to turn on job alerts, so you're notified when new job listings are posted in your area? Our guide will show you how this works. Note: These screenshots were captured...
View ArticleMeredith Finds New Owner for Fortune Magazine
Days after finalizing the sale of Time magazine, Meredith announced today that it intends to sell another Fortune magazine and its assets, which came with its Time Inc. acquisition. The $150 million...
View ArticleKids Fact-Check Their Parents in Hysterical Ad for New Zealand Telecom
A reminder for us all: "Fake news" is not a recent invention. In fact, we were all raised with a significant amount of alternative facts (or, you know...total lies) that we've largely written off as...
View ArticleHow to Execute a Successful Sponsorship Without Wasting Time and Money
Managing a holistic marketing budget is all about making trade-offs across channels. Of all the marketing tools in your arsenal, are sponsorships the right way to spend your limited budget? Maybe....
View ArticleHeat Asks 3% Conference Goers to Check Their Privileges at the Door
At the seventh annual 3 Percent Conference, which is being held Thursday through Friday in Chicago this year, Deloitte-owned Heat wants guests to be "as aware of your privileges as the coat on your...
View ArticleYellow Tail Is Using Its Clever Regional Super Bowl Ad Buy Strategy for a...
Three years ago, Yellow Tail became the first wine company in nearly 40 years to air a Super Bowl spot. Now, the brand has announced plans to return with a 30-second spot using the same regional buy...
View ArticleSorrell’s S4 Capital Is Bidding Against BlueFocus to Acquire Programmatic...
Martin Sorrell's S4 Capital is in the throes of a bidding war to acquire MightyHive, which claims to be "one of the largest and fastest-growing programmatic buyers in the world," with interested...
View ArticleANA Report Hints at Potential Legal Pitfalls for Media Agencies
The Association of National Advertisers released a white paper dealing with the potential legal actions media agencies may face for nontransparent practices as part of a "long-term, industrywide...
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