A Grandpa Makes It Home for Christmas in This Beautiful, Nostalgic Model...
A German student team behind one of 2017's best spec ads is back with a heartwarming Christmas spot for model train brand M?rklin-and this time it's real. The marketer approached director Eugen Merher...
View ArticleWomen’s Shaving Brand Billie Debuts New ’90s-Inspired Razor
Billie, the women's shaving brand known for putting body hair front and center in its campaign, is debuting a new razor--the company's first new product since it arrived about a year ago. Dubbed...
View ArticleMichael Bloomberg Hired Droga5 to Make Ads Promoting Democratic Party...
Independence USA PAC, the political action committee launched by former New York City mayor Michael Bloomberg, commissioned independent agency Droga5 to work on its efforts to elect Democrats around...
View ArticleNeed to Get Your Creative Juices Flowing? Try Recess, a New CBD-Infused...
Watch out LaCroix and Spindrift, there's a new sparkling water brand on the block and it has some seriously chill vibes to spread. Recess, a line of CBD-infused sparkling water, launched earlier this...
View ArticleFaux Influencers: Are They Just Like You?
Over the past year, there have been predictions that the influencer marketing bubble would pop. Instead, however, we are witnessing an evolution. In a survey by the World Federation of Advertisers, 65...
View ArticleDropbox Sends Media Account to Mediahub as It Refocuses Branding on...
Dropbox has sent its media account to Mediahub New York following a review. The media arm of IPG-owned MullenLowe beat out Starcom, which had previously handled some media duties for the San...
View ArticleHow Will People and Machines Coexist as the Latter Become More Like the Former?
It all started with a laugh--Alexa's laugh. And suddenly, we remembered the gadgets in our homes are not connected to a woman with a headset in a cubicle in Tampa, but rather a virtual entity that has...
View ArticleConnected TV Ads Are Getting Longer, New Report Finds
Ads on connected TV are getting longer, according to a new report from Extreme Reach, a management platform for the ad industry. The company included its findings on how the video ads it served...
View ArticleYouTube Trends of the Moment for Savvy Advertisers, October 2018
For brands, relevancy means tapping into modern culture. And modern culture unfolds daily on YouTube. In this sixth installment of "YouTube Trends of the Moment for Savvy Advertisers," Earnest...
View ArticleFor Halloween, Skittles Created a Trick-or-Treating House That Roams Around...
This Halloween-themed house has been tooling around Toronto, making stops to open its front door and dispense Skittles from zombie hands whenever someone rings the bell. The candy brand and DDB...
View ArticleFacebook Expanded Its Level Up Program to Creators in Over 20 Countries
In June, Facebook launched its Level Up program, which was designed to help new video game livestreamers grow their audiences on the social network. The program was initially limited to creators in the...
View Article4 Ways Marketers Can Make the Most of Mobile Devices in Retail
The era of mobile shopping isn't coming--it's here. To put this into perspective, smartphones will account for nearly a third of total retail transactions this year. But for most retailers, mobile...
View ArticleTwitter Is Now Allowing Users Who Report Spammy Tweets to Provide More...
Twitter is now enabling its users to provide more information on the posts that they report as spam. The social network announced in a Twitter Safety tweet that users can specify the type of spam they...
View ArticleHow These 7 Horror Films Pushed the Boundaries of Movie Marketing
In the underappreciated 1993 movie Matinee, John Goodman plays a producer of B-grade horror movies with a penchant for the theatrical. Set in 1962, he's out to promote his new film Mant, about a man...
View ArticleAd Loads Continue To Rise in the U.S., According to New Report
While some broadcasters have taking steps to lower ad loads, they continue to rise in the U.S., according to GroupM's annual State of Video report. Overall, ad loads rose from 10.9 minutes per hour...
View ArticleThe Golden State Warriors and Los Angeles Lakers Ran Away With Social in the...
The Houston Rockets posted the highest growth among National Basketball Association teams on Facebook from Oct. 16 through 31, while Twitter was paced by the Milwaukee Bucks and the Los Angeles Lakers...
View ArticleEdward Norton’s TV Ad-Tech Startup Just picked up $12 Million in Funding
Hollywood actor and filmmaker Edward Norton is among the backers of an ad-tech startup called Entertainment Data Oracle, which has today announced $12 million Series A funding round led by Breyer...
View ArticleThis Shockingly Effective Fire-Safety Video, Viewed 9 Million Times, May...
When you go to sleep at night, you're probably not thinking about fire ravaging your home. And if you're like me, you probably leave your bedroom doors open--perhaps so kids and pets can wander freely,...
View ArticleWhy We Need to Look at AI Innovation as a Digital Renaissance
AI has become the new Ford assembly line, and I think it's the worst thing that can happen to the technology. In terms of reputation, both AI and the assembly line made a name for themselves by touting...
View ArticleFacebook Is Requiring Businesses to Confirm Their Relationships With Other...
Facebook will begin requiring businesses to confirm their relationships with other businesses before sharing pixels or offline event sets with them. Businesses will also be required to reaffirm their...
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