The First Half-Hour of WWE’s Evolution All-Women’s PPV Event Will Be...
The first 30 minutes of Evolution, the first-ever all-women's pay-per-view event from World Wrestling Entertainment, will be simulcast on Twitter starting at 7 p.m. ET Sunday (Oct. 28). WWE said...
View ArticleSnapchat Context Cards Will Soon Get More Information on Businesses
Starting in November, Snapchat Context Cards will contain more robust information on businesses following an integration with digital knowledge management platform Yext. Context Cards were introduced...
View ArticleAI-Generated Art Sells for Nearly Half a Million Dollars at Christie’s
A new painter with a very methodical style just made a big splash in the art scene. Famed British auction house Christie's just sold a portrait generated by an algorithm in the first-ever transaction...
View ArticleFacebook Is Testing a Special Halloween Stories Feature in the U.S.
Facebook conjured up some Halloween tricks and treats for Facebook Stories. The social network is testing a Halloween Story feature, which has the same 24-hour shelf life that traditional Facebook...
View ArticleFacebook Pulls Dozens More Iran-Based Accounts and Pages ‘Sowing Discord’ in...
Facebook said it had identified and removed more than 80 pages, groups and accounts on the platform that originated in Iran and had reached more than a million Facebook and Instagram users with highly...
View ArticleShopify Adds Venmo as a Checkout Option Just in Time for the Holidays
Shopping on your phone just got a little bit easier. Shopify, the ecommerce platform, is partnering with Venmo, the PayPal-owned mobile platform, to create a faster mobile checkout experience. Shopify...
View ArticleMichael Jordan Tackles the ‘Greatest Ever’ Debate in Surprise Sunday Night...
It took a long time, but Michael Jordan is weighing in on the "greatest ever" athlete debate in a spot that will debut Sunday night on NBC. While the spot initially seems to be a Nike or Gatorade ad in...
View ArticleMailchimp’s New Rebranding Effort Celebrates Other Businesses That Have Also...
You probably know Mailchimp as a handy "set it and forget it" email marketing tool. You might even remember last year's campaigns from Droga5 and the podcast Serial, in which people famously tried and...
View ArticleHow Ad-Tech Companies Are Trying to Crack the Complex Audience Matching Quandary
A recent ANA survey highlights how "identity" is a primary need for marketers in order to target audiences with appropriate messaging. Forty-seven percent of U.S. marketers claim their organizations...
View ArticleHow Denny’s Rebuilt Its Fading Brand Into a Modern, Social-Savvy Business
In 2009, Denny's was in a rough spot. Foot traffic to its restaurants had been on the decline for several years in a row. And though its brand awareness was strong--over 95 percent of Americans knew...
View ArticleSnapchat Just Introduced a Snap Camera App for Desktops
Why should mobile users have all of the fun? Snapchat Friday introduced Snap Camera, a free application for Mac and Windows desktops that brings thousands of the messaging application's lenses to those...
View ArticleWelch’s Smashes the Hell Out of Some Grapes In Its Humorously Horrifying New Ad
Grapes are back. They never really left. Companies marketing those woody berries have had some problems connecting to Gen X men, though. So Welch's, the world's leading maker of Concord and Niagara...
View ArticleSuper Deluxe’s Last Project, The Passage, Will Stream This Week
The last project from Super Deluxe, a digital media company from WarnerMedia's Turner that is shutting down, will be available to stream on Friday. The Passage, billed as a modern-day silent comedy,...
View ArticleVertical Networks May Be the Future of Influencer Marketing
One of the terms internet startups loved to use in the early days with venture capitalists was "one-stop shop." It signified a company that provides a multitude of services--one that's able to service...
View ArticleCartoon Network Will Open Its First Hotel Next Summer in Pennsylvania
Disney Channel has Disney World and Disneyland; Nickelodeon has a resort, with a second one on the way next year. And now yet another kids TV competitor is preparing its own experiential offering for...
View ArticleReal-Time Political Content From Twitter Will Be Searchable via Tagboard...
Real-time social media content syndication partner Tagboard announced a joint effort with Twitter to help add the social network's most relevant political content to its offerings in the last few days...
View ArticleHow Ancestry Became a Best-Selling Amazon Product by Highlighting User’s...
Last year during the shopping spree that occurs annually between Black Friday and Cyber Monday, Amazon's best-selling product wasn't an Alexa, TV, iPad or any of the other usual suspects. It was a DNA...
View ArticleMediaMath Promises 100% Viewable, Fraud-Free Impressions Across Mobile,...
Blockchain is making its way to the ad-tech sector. Today, MediaMath rolled out the beta version of what it's calling Guaranteed Viewable Market through a partnership with Underscore CLT, a startup...
View ArticleCelebrities Attending the Breeders Cup Will Be Herded Into NBC Sports’...
NBC Sports is bringing its Peacock Paddock social media installation to Churchill Downs in Louisville, Ky., for its coverage of the 2018 Breeders' Cup this weekend. In addition, two races Nov. 3 that...
View ArticleLyft Erected a Mural of Unused Ballots to Show What It Looks Like When You...
Roughly 15 million Americans who are registered to vote didn't cast a ballot in 2016, citing transportation issues as the reason why. Lyft is aiming to fix that--or, at least, make things a little less...
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