YouTube TV Is Taking Over the World Series Again With AR Ads and That...
For the second year, YouTube TV will be taking over the World Series with a partnership that is likely to ignite another heated debate among viewers, as it did in 2017. The live TV streaming service is...
View ArticleWill Data Portability Hurt Facebook’s Ad Business?
The success that Facebook and Google enjoy in digital marketing can be attributed to the data that these companies have. This is particularly true of Facebook, with the company's understanding of our...
View ArticleHuffPost CEO Jared Grusd Is Imran Khan’s Successor as Snap Inc. Chief...
The C-suite at Snap Inc. is a bit more populated these days, as Snapchat's parent company announced several new additions. CEO Evan Spiegel announced in an email to employees Wednesday morning that...
View ArticleThese Folks In Canada Brewed Beer From Stale Bread to Make a Point About Not...
Beer made from stale bread ... now, doesn't that sound refreshing? Charitable group Second Harvest recently brewed 500 cases of the stuff to raise funds and call attention to its food-rescue efforts...
View ArticleQ&A: Salesforce’s CMO on Why Now Is the Best Time to Be a Chief Marketing...
Three months into her new job as Salesforce's chief marketing officer, and Stephanie Buscemi is ready to amp up the company's brand awareness. Though that may be easier said than done. Adweek spoke...
View ArticleTop Adidas Marketer Found Guilty of Fraud in College Basketball Corruption...
Adidas' head of global sports marketing, James Gatto, has been found guilty of fraud by a federal jury in Manhattan following an investigation by the U.S. Department of Justice into the company's...
View ArticleListen Up: Music Can Now Be Added to Facebook Stories
Music is in the air, and Facebook was in tune with the updates it revealed Wednesday: the addition of music to Facebook Stories, the expansion of its Lip Sync Live feature to pages, the addition of...
View ArticleA+E Networks Now Lets Clients Optimize Performance-Based Guarantees During a...
It's been five months since A+E Networks decided to offer performance-based guarantees for some of its upfront inventory this year. Now the company is sweetening the deal by allowing clients to...
View ArticleA Lump Was Placed on ‘the World’s Most-Touched Breasts’ to See If Anyone...
Most awareness campaigns, as the name implies, are made to get attention. But here's an interesting exception. Irish agency Rothco and a local cancer advocacy nonprofit, the Marie Keating Foundation,...
View ArticleThe Rise of the Social Shopper
Social media platforms are well on their way to becoming established channels for ecommerce, especially when it comes to brand building and engaging customers for retailers. The U.K. is the largest...
View ArticleThe Washington Post Continues to Expand Its Newsroom With 11 Tech Positions
The Washington Post is expanding its number of staffers covering technology, with new positions to be added to the editorial team on the West Coast and in D.C. The tech team is the latest part of...
View ArticlePandora Hires a New Head of Brand Marketing Following News of Its Acquisition...
Music streaming service Pandora today announced it has hired Brad Minor to serve as its vp, head of brand marketing and communications, a newly expanded role at the company. Minor will work at both...
View ArticleMarketers Often Overlook Music in Campaigns, but Here’s How They Can Start...
Music and artists are the backbone(s) of culture. They frame fashion, drive social media conversation, invent dance moves and memes and are a loss-leader lynchpin of the first trillion-dollar company....
View ArticleFacebook Must Pay the Maximum Fine in the U.K. Due to the Cambridge Analytica...
The Information Commissioner's Office, the privacy regulator in the U.K., followed through on its threat in July to impose its maximum financial penalty on Facebook due to the misuse of user data by...
View ArticleIFC Gives Its Calendar Upfront a Funny Twist by Bringing Pop-Up Comedy Clubs...
IFC knows that upfront meetings usually aren't a laughing matter, so it's trying to inject a sense of humor into its 2019 calendar upfront talks. Starting today, the network is bringing pop-up comedy...
View ArticleStickers Are Coming to WhatsApp
WhatsApp finally followed its parent company, Facebook, and corporate siblings Messenger and Instagram, into the world of stickers. The messaging application announced in a blog post Thursday that...
View ArticleFormer Accenture Executive Returns to the Agency World as MediaCom Chief...
It's an all-too-common headline in the ad trade press: agency executive seeking greener pastures leaves for job at top consultancy. Today, however, MediaCom USA has flipped that familiar script by...
View ArticleKevin Kay Out as Paramount Network President; Comedy Central’s Kent Alterman...
Just three weeks after filling his last network president vacancy, Viacom CEO Bob Bakish is shaking up his leadership team once again. Kevin Kay, who was president of Paramount Network, TV Land and...
View ArticleThe Creators of the World’s 7 Wonders Have Serious Beefs With This Company’s...
A below-the-radar industrial brand called ErectaStep has a hand in building a whole host of modern marvels, like electric cars and rocket ships for civilian space travel. But does that put it in league...
View ArticleHow to Make the Most of Your Social Data
Just a couple of decades ago, marketers were thirsting for digital data. Today, many of them are drowning in it. For data to matter, marketers must analyze it and turn it into insights. It feels like a...
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