Paid Social: The New Focus Group for Brands?
Most marketers know this: What you say your brand is does not a brand make in your customers' eyes. Your brand is the perception your audience holds of you. It can mean different things to different...
View ArticleWhatsApp Is Testing Further Changes to the Ways Users Can Forward Messages
WhatsApp continues to tweak its forwarding features with an eye toward user safety. The Facebook-owned messaging application announced last week that it would begin labeling messages that were...
View ArticleFacebook, Twitter, Google, Microsoft Want to Help People Move Data Between...
The Data Transfer Project, which was formed last year with the mission of creating an open-source, service-to-service data-portability platform, welcomed some heavy hitters Friday, as Facebook,...
View Article3 Ways Agencies Can Help Their Creatives Avoid Career Burnout
Marketing is an industry overflowing with supremely talented, creative people. Agencies around the globe buzz every day with energy and ideas that bend the framework of what's possible. Creative-minded...
View ArticleHow Brands Can Use Research to Hone a Design or Logo
The role of research in the logo design process can be a contentious issue. At its best, research reveals customers' broader relationship with the brand, its strengths and gaps, possibilities and...
View ArticleLinkedIn: Here’s How to Save a Post as a Draft
LinkedIn now allows users to save an unfinished post as a draft and come back and finish it later on. Our guide will show you how this works. Note: These screenshots were captured in the LinkedIn...
View ArticleVersace’s New Ad Record May Not Be Real, But These Five Are
With 54 models of various genders and ethnicities lined up next to each other, including well-known stars like the Hadid sisters, Versace is claiming that it is the longest-ever image used in an ad....
View ArticleApple Agency TBWA\Media Arts Lab Welcomes New Managing Director in Los Angeles
TBWA\Media Arts Lab, TBWA's dedicated Apple agency, has hired Julian Cheevers as managing director for its Los Angeles office. In the role, Cheevers will oversee Los Angeles office operations,...
View ArticleDark Political Ad Suggests Russians, Neo-Nazis and Billionaires Are the Only...
Americans may claim to hate political ads (especially negative ones), but repeated surveys show that they work. Just ask Donald Trump and Facebook, which reportedly used the president's 2016 campaign...
View ArticleHere Are Our 10 Favorite TV-Themed Comic-Con 2018 Activations
Comic-Con 2018 is underway in San Diego, as hundreds of entertainment brands converge on and near the San Diego Convention Center in an effort to woo attendees. The event has become an essential stop...
View ArticleOkCupid CMO Says Its ‘DTF’ Campaign Boosted Buzz 50%, But Isn’t Welcome...
In the crowded category of dating apps, OkCupid has rarely been one of the most high-profile options, but its recent "DTF" campaign seems to be working at changing that. Created by Wieden + Kennedy New...
View ArticleInstagram’s Hippest Grandma Lives Large in a New Campaign for an Investing App
She's not your typical Instagram influencer, but 90-year-old Baddie Winkle might just be the most badass. Now, with her 3.7 million followers and penchant for posing in colorful swimsuits and lingerie,...
View ArticleDove Finds a Perfect Partner for Its Self-Esteem Message in Cartoon Network’s...
Since 2004 Dove has worked diligently to reframe how young people view and accept their bodies via the Dove Self-Esteem Project. It was designed in response to studies that found over half of young...
View ArticleGoodby Silverstein & Partners Snags Back Agency Alum to Lead Innovation
Goodby Silverstein & Partners has hired back agency alum and star creative Adam Reeves as director of innovation. Reeves had served as a creative director at the Omnicom-owned shop from 2012 to...
View ArticleChildren’s Playtime Is More Structured Than Ever, and One Brand Wants to Help...
For many children of the 1980s and earlier, unstructured free time was often the norm. Outside of sports and a few other after-school activities, these latchkey kids were frequently left to their own...
View ArticleThe Next Summer Olympics Are 2 Years Away, but NBC Is Already Marketing for Them
The 2020 Summer Olympics in Tokyo are still two years away, but that hasn't stopped NBCUniversal from kicking off its marketing campaign, with a 60-second spot that will run across platforms. The spot,...
View ArticleWhat Products Podcast Listeners Purchase the Most, Broken Down by Genre
Podcast listeners spend more on groceries than the average American, with music podcast fans being top consumers of beer, and comedy fans stocking up on baby food. As the medium's popularity continues...
View Article17 Agencies Have Come Together to Combat Climate Change
There are times when agencies have an opportunity to put aside their differences for the greater good, yet it doesn't happen often. As science continues to portend a dismal climate future, 17 agencies...
View ArticleAfter Filling the Roseanne-Sized Hole in Its Schedule, ABC Sets Its Fall...
After filling the Roseanne-sized hole in its fall schedule that opened up when ABC canceled its top-rated series, the network has settled on its premiere dates for Roseanne's replacement--spinoff The...
View ArticleCopywriter Who Scored a Job at McCann by Posing as Fearless Girl Talks...
Never underestimate the value of a first impression. Jade Delaney, the copywriter and aspiring agency creative who scored an enviable share of earned media when she showed up at the offices of McCann...
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