2018 FIFA World Cup Russia: 383 Million Facebook Users Generate 2.3 Billion...
2018 FIFA World Cup Russia is in the books, and Facebook saw more than 2.3 billion related interactions from 383 million people during the monthlong tournament, while there were more than 115 billion...
View ArticlePinterest: Here’s How to Make a Board Private
Did you know Pinterest allows you to make your boards private, so that only you can see the Pins they contain? Our guide will show you how to make a board private within the Pinterest application....
View ArticleClassPass Ushers In a New Era With a Clean, Bold Rebrand
ClassPass, is that you? The fitness class subscription service, which first debuted in 2013, is unveiling a brand new look today, complete with new typefaces, a new logo and a recommitted brand ethos....
View ArticleAbba’s ‘Mamma Mia’ Video From 1975 Gets a Shot-for-Shot Remake From YouTube...
Any shot-for-shot remake requires patience, commitment to detail and a respect for the original content. With this understanding, Universal Studios joined forces with content studio Portal A to create...
View ArticleThis Huge, Sexy Jeff Goldblum Statue Is Exactly What the World Needs
World, meet Jurassic Jeff, a 25-foot statue of Jeff Goldblum--in full, chest-exposed glory from his role in 1993's Jurassic Park--currently lounging seductively in front of Tower Bridge in London....
View ArticleHow to Stop Relying on a ‘Creative Genius’ and Instead Populate a Range of...
What sets a company with visionary ideas apart from one with uninspiring ones? Why does one marketing campaign gain traction while others don't? Historically, it's been considered a talent issue: If...
View ArticleInstagram Public Accounts May Soon Be Able to Remove Followers
Instagram confirmed that it is testing a way for public accounts to remove followers, but the Facebook-owned photo- and video-sharing network would not provide further details. Social and digital media...
View ArticleIt Took a Decade, but LendingTree Is Finally Turning Over a New Leaf
Thirteen months ago, when Brad Wilson took the CMO's post at LendingTree, he recalls something an industry colleague blurted out: "The week I took the job, he said, 'Mission One is to change the logo,...
View ArticleIPG Mediabrands’ Reprise Adds to Executive Leadership Team
IPG Mediabrands full-service global performance media marketing unit, Reprise, which recently relaunched with the combination of IPG's Society and Ansible agencies, has strengthened its executive...
View ArticleHow Brands and Artists Can Find the Perfect Collaborative Harmony
Art and brands: Two worlds forever divided by different values and priorities, or natural collaborators with huge potential for mutual enrichment? I know where Andy Warhol stood. His famous comment,...
View ArticleMusic Is Key to Marriott’s Marketing Strategy, So Naturally It Launched a...
In 2016, the W Scottsdale held an epic party where musicians including Mike Posner, CeeLo Green and Bebe Rexha played sets for hotel guests and attendees. The event, dubbed Wake Up Call, was a huge...
View ArticleSnapchat Study Shows Advertisers How Much Potential the App Still Has for the...
Santa's making a list and checking it twice, and brands, retailers and social media platforms don't want you to forget it. It's why more social platforms, like Facebook and Snapchat, are getting...
View ArticleTo Celebrate Shutterstock Turning 15, Employees Recreated Classic Moments in...
Nothing quite highlights the endearingly odd corners of the stock art world quite like a modern recreation, and now Shutterstock itself is getting in on the trend. The popular stock service turns 15...
View ArticleOmnicom’s Merkley+Partners Names 16-Year Agency Veteran Its First President
Omnicom's Merkley+Partners has elevated 16-year veteran of the full-service agency, Scott Gelber, to the new position of president. Gelber, the first to hold this role in the shop's 25-year history,...
View ArticleLyft Encourages New Yorkers to Take a ‘Staycation’ and Explore The Local Sights
New York, New York: It's a hell of a town! And speaking as long-term residents, we will confirm that it can all be a bit much to take in. Thankfully, the 8.5 million people who live here have more than...
View ArticleHow AI Is Making Advertising More Efficient and Consumer-Focused
Last year, veteran tech journalist Walt Mossberg denounced online ads for ruining the online experience. The model is bad for everyone, as advertisers and online sites scrabble over quality control and...
View ArticleThe Translate Tweet Button Was Added to Twitter’s Mobile Site, Twitter Lite,...
Twitter added a Translate Tweet option for its mobile site, the Twitter Lite application and Twitter for Windows. The translations, which are powered by Microsoft, have been available on desktop and...
View ArticleFacebook Messenger Users Can Now Import Their Instagram Contacts
Facebook confirmed the official rollout of a feature enabling Messenger users to import their contacts from Instagram. Users with access to the feature will see a Sync Instagram Account option under...
View ArticleChatbooks’ Snarky Parenting Videos Are Viral Gold, But Fans Said Something...
Move over, Real Mom. It's time to make room for Real Dad. Until now, the witty videos for Chatbooks, a subscription photo book service, have featured a character dubbed "Real Mom" front and center as...
View ArticleThe 15 Best Branded Stunts and Activations of 2018 (So Far)
This year's abundance of branded stunts and activations may make it feel like a recent trend, but the tactic has been a marketing staple since the 1800s. One of the first stunts of this kind to enjoy...
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