Encouraging Kids to Play Outdoors, This Book Can Only Be Read After You Smear...
Imagine a book that's filled with blank white pages--until smearing soil across them reveals a heartwarming children's story, hidden in the negative space. Unilever laundry detergent brand Omo (sold in...
View ArticleHot Enough Outside to Fry an Egg? Heck, Burger King Found a Way to Sun-Grill...
If you've ever tried to fry an egg--or anything, really--on a sidewalk, you've likely been disappointed. I mean let's face it, 115 degrees might feel insufferably hot, but it's nowhere near even the...
View ArticleIvanka Trump Is Shutting Down Her Fashion Brand to Focus on Her Work in...
Ivanka Trump is getting out of the fashion business. The first daughter, who also serves as a senior adviser in the White House to her father, President Donald Trump, is shuttering her namesake fashion...
View ArticleThe North Face Encourages Community Building Through Wall Climbing
With all the talk around the world of walls going up, The North Face has a new campaign tied to Global Climbing Day that aims to show people that walls aren't meant to divide, but rather they should be...
View ArticleHow Brands Can Tap Into Hive Mind Mentalities for New Sources of Inspiration
In an era of constant behavioral transformation, increasing marketing complexity and absurd political theater, tapping into the wisdom of the crowd can often help to provide a calming source of...
View ArticleTwitter Is Tightening Up Developers’ Access to Its APIs
Twitter is taking steps to clean up its image and avoid its own version of the Cambridge Analytica data scandal, announcing that it removed more than 143,000 applications that violated its policies...
View ArticleHow NYT’s The Daily Grew to 5 Million Monthly Listeners and Became a Breakout...
After launching its daily news audio show, The Daily, about a year and a half ago, The New York Times started its first marketing campaign to garner more listeners. Hosted by NYT reporter Michael...
View ArticleHBO Is Finally Making a Movie That Will Wrap Up Deadwood
Twelve years after it last aired, Deadwood is getting ready to return to HBO. Casey Bloys, the network's president of programming, said at the Television Critics Association's summer press tour that...
View ArticleThis Australian Bank Ad Is a Heartwarming Homage to Love, Loss…and Mustaches
As far as advertising constructs go, the long-established life timeline execution usually turns out pretty well. Where it can go from good to great is in the creative choices and nuance that keep a...
View ArticleFacebook General Counsel Colin Stretch Will Leave the Company at the End of...
Facebook general counsel Colin Stretch said in a Facebook post announcing his departure from the company at the end of the year, "There is never a 'right time' for a transition like this," and that...
View ArticleHBO’s Programming Chief Says New Owner AT&T Won’t ‘Dilute’ His Network’s Brand
As HBO programming president Casey Bloys kicked off the Television Critics Association's summer press tour, he had one message for reporters: No, new parent company AT&T won't be watering down his...
View ArticleQ&A: ‘Rise of the Robots’ Author on AI’s Talent Crunch and the Future of Work
It may take some major technological breakthroughs before robots are able to think creatively or handle complex human interactions. But futurist Martin Ford, author of the New York Times bestseller...
View ArticleRapidly Growing Essentia Water Begins Agency Review of Creative and Strategy...
Essentia Water has confirmed that it launched an agency review of its creative and strategy work. "Unfortunately, we're unable to provide further details at this time as the process is currently...
View ArticleP&G Moves More Work In-House as Publicis Restructures Its Production Department
Publicis Groupe has restructured the production departments at three of its New York-based creative agencies in an effort to adjust to the needs of unspecified clients, the holding company confirmed...
View ArticleCasper Boasts It’s ‘Sensational in Bed’ With a Broadway-Themed Out-of-Home...
For a Broadway show, the phrase "couldn't keep my eyes open" in a review could be the kiss of death. But for a bed-in-a-box brand, there's no better praise. Casper's latest campaign is focused on...
View ArticleHow Consultancies Can Avoid Devaluing Themselves When Entering Into...
The cost for strategic management consulting is much higher than the cost of media buying at typical agencies. So, why then, would a management consulting firm like Accenture want to move "down-market"...
View ArticleHow a Small Agency Landed Annie Leibovitz to Shoot Its Newest Ad Campaign
It was obvious to the partners at Grace Creative that legendary photographer Annie Leibovitz would be the perfect person to shoot a new campaign for their client, a San Diego-area luxury retreat called...
View ArticleIt’s Time to Ditch the Isolating Single Women Stereotypes and Expand...
"And as her birthdays crept gradually toward that tragic 30-mark, marriage seemed farther from her life than ever. She was often a bridesmaid, but never a bride." Out of context, this reads like a...
View ArticleFacebook’s David Baser on Why Users Should Still Share Their Data With Other...
Facebook announced last week that it joined the Data Transfer Project--along with Twitter, Google and Microsoft--to help establish a common standard for the transfer of personal data between online...
View ArticleHow Brands Can Entice Consumers Visually and Avoid the Minimalist Packaging Trap
There's a pervasive scourge of minimalism threatening consumer brands. You've seen them. You may buy them. You may even love them. Those brands that strip away all "unnecessary" packaging graphics and...
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