Think Print Is Dying? Just Look to Vinyl for Evidence to the Contrary
They say print is dead. They gave their eulogies and laid it to rest. But I wouldn't say my goodbyes so soon. Consider vinyl. Records were supposed to die at least three deaths: at the hands of the...
View Article4 Reasons Why Animation Studios Are Flourishing While Live Action Video...
These days, it seems like most studios are going in and out of business as quickly as NYC restaurants. It's no secret that work is slow as brands begin to tighten spending by taking work in-house or...
View ArticleKids Won’t Eat Veggies? Bribe Them Shamelessly With Ore-Ida’s ‘Potato Pay’
Parents are constantly torn between two contradictory principles--standing firm and picking your battles. And for those with picky eaters, dinner time is often when these maxims come to a head. But...
View ArticleBuild-A-Bear Tries to Bounce Back From Its ‘Pay Your Age’ Fiasco
It started out innocently enough, as such things often do. Build-A-Bear Workshop declared Thursday "Pay Your Age Day," meaning customers could come in and build a bear at its workshops across the U.S.,...
View ArticleRoger Federer’s Racket Becomes a Musical Instrument in Wilson’s Quirky Audio...
Tennis icon Roger Federer holds countless records. His latest one is vinyl. To help tout the Swiss star's Pro Staff RF 97 Autograph racket, Wilson teamed up with production house Farm League and music...
View Article4 Steps for Influencing Merchandising Events’ Success
The way we consume or look for product information is changing. I could argue that it already has. Social media and video are playing a more active role in all aspects of the shopping journey. And this...
View ArticleBlue Apron Delivers a Delicious 40-Foot Mobile Pop-Up
Blue Apron, the boxed meal delivery company, recently announced their "Blue Apron Unboxed" initiative, celebrating home cooking with a series of pop-ups that launched at the end of May in New York...
View ArticleThink You’re Better Than Everyone Else? Then Planet Fitness Isn’t for You
Which cliche shall we start with about the gym? If you're Planet Fitness, you continue the narrative of people who might think they're better than you. In a new spot from Hill Holliday, we are...
View ArticleNBC’s Crafting Platform to Rebrand as a Lifestyle Subscription Service
NBCUniversal Cable Entertainment's Craftsy is rebranding as an expanded, subscription-based lifestyle learning platform called Bluprint. The digital platform will offer more than 3,000 hours of online...
View ArticleBeloved Novels Become Vintage Travel Posters in This Lovely Celebration of...
The Great American Read, a PBS program that began in April 2018, is an eight-part series celebrating reading and told through the lens of America's 100 best-loved novels. In a survey conducted by...
View ArticleThis Bizarre Wayfair Ad Is Most Definitely Real—And It’s Confusing Social...
Over the past week on the internet, a seemingly random Wayfair ad started showing up for people, advertising a one-person sauna. But, some of the ads were out of context and just showed a woman in what...
View ArticleWhy Snapchat Matters to the Future of Augmented Reality
It certainly has not been an easy year for Snap Inc. and Snapchat. Snap's stock has taken a beating since going public in March 2017. The company lost $1.3 billion in market value in February when...
View ArticleAfter Sundown, This Tourism Billboard Begins Streaming Footage of Yukon’s...
Tourism Yukon in Canada is leaving the light on for its neighbors to the south with this real-time video billboard campaign from agency Cossette and Astral Out of Home. To encourage folks in Vancouver,...
View ArticleNetflix Is Spending More on Marketing This Year Than Some of Its Rivals Are...
As if its $8 billion original content budget isn't already daunting enough for its competitors to match, Netflix is outspending its rivals in another key area: marketing. In its Q2 letter to...
View ArticleLenovo Consolidates Global Planning and Buying Duties With Publicis Media
Lenovo has chosen a dedicated unit of Publicis Media directed by Performics and Spark Foundry to handle all its global media strategy, planning and buying duties across the Americas, Asia Pacific and...
View ArticleHyundai Agency Innocean Settles Lawsuit With Ad Tech Company Eshots
Hyundai's ad agency, Innocean, recently filed a lawsuit against events marketing technology provider eshots in The Superior Court of Orange County, Calif., alleging that the company breached its...
View ArticlePinterest: Here’s How to Share a Board On and Off of Pinterest
Did you know Pinterest allows you to share your boards with other Pinterest users, as well as with users outside of the Pinterest application? Our guide will show you how this works. Note: These...
View ArticleJeff Goldblum’s Terrible Kitchen Skills Make Him the Perfect Host for a...
Jeff Goldblum loves everything about cooking, but he can't fry an egg or pit an avocado. And his knife skills? They could use some work. Still, he's a real pro at engaging, off-the-cuff conversation in...
View Article‘B&Binge’ Recreates Sets So You Can Watch Your Favorite Shows From Inside...
LG Electronics, in partnership with Netflix, is setting out to create ultimate binge-watching experiences for a handful of dedicated fans of Arrested Development, The Crown and one new series set to be...
View ArticleWalmart Reportedly Considering Rival Streaming Service to Netflix and Amazon
The OTT landscape might be getting even more crowded. Walmart is considering developing a subscription streaming service to compete with players such as Amazon and Netflix, according to The...
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