Johannes Leonardo Introduces Next Wave of Creative Leadership
New York agency Johannes Leonardo has made several key creative promotions and a new hire to bolster its creative leadership. Jonathan Santana has been promoted from executive creative director to...
View ArticleExpert Strategies for Navigating the Shifting TV and Fandom Landscape
There's no denying that the TV landscape has changed drastically in the last several years, especially during the shift from cable to streaming--and companies are continuously finding ways to navigate...
View ArticleHere’s Why Alexis Ohanian Chose X to Stream His New Reality Series The Offseason
The first season of the reality television series The Offseason will premiere on X (formerly Twitter) on Oct. 18, a decision that coproducer Alexis Ohanian attributed to the greater creative control...
View ArticleRemedy Place: Where Self-Care Meets Social Connection
When socializing with friends, many of us typically think of going to a bar or club. However, there's a new option now thanks to Remedy Place, a unique social wellness club that has reimagined the...
View ArticleHere Are the Evening News Ratings for the 2023-2024 TV Season
It's the end of the 2023-2024 TV season as we knew it, and you'd better believe that David Muir is feeling fine. With the week of September 16 in the history books, the World News Tonight host and the...
View ArticleNespresso NA’s CEO and Top Marketer Reveal the Keys to Their Powerful...
Green Goblin and Spider-Man. The Montagues and the Capulets. The CEO and their top marketer. Peaceful coexistence might seem like a pipe dream, but at least there's a viable path forward for C-suite...
View ArticleHere Are the Morning News Ratings for the 2023-2024 TV Season
Oh, what a beautiful mornin' for Good Morning America. ABC News' flagship morning news program wrapped up the 2023-2024 season with a first place finish among total viewers--the 12th straight season...
View ArticleWeek of September 16 Cable News Ratings: No Debate Means No Gains
This is TVNewser's basic cable network ranker and cable news report for the week of September 16, 2024. After a historic presidential debate boosted CNN, Fox News, and MSNBC to huge ratings, all three...
View ArticleBrian Cox Says ‘F*ck the Fruit’ in Asics Mental Health Campaign
Asics enlisted Succession actor Brian Cox for its new campaign urging employees to incorporate movement into the work day to improve their mental health. In "The Desk Break," created by agency Golin,...
View ArticleThe Key to Brands Reaching New Generations? Taking Risks
In today's ever-evolving marketing landscape, one of the biggest challenges brands face is juggling different marketing strategies for multiple generations. While more brands are appealing to Gen Z and...
View ArticleBrands Are Taking Over Hollywood Barbie-Style
When it comes to the future of entertainment, brands are everything--Hollywood's just Ken. Greta Gerwig's Mattel-derived 2023 blockbuster proved that millions of people would spend billions of dollars...
View ArticleJane Pauley Looks Back on a Life in News
When Jane Pauley takes the stage this evening at the National Academy of Television Arts & Sciences 45th Annual News & Documentary Emmy Awards to receive her Lifetime Achievement statue, the...
View ArticleKantar’s Tips for Brands to Make Better Connections With Consumers
For over 30 years, global marketing data, analytics, and consulting firm Kantar has been focused on understanding the dynamics between how consumers and brands connect and how that connection creates...
View ArticleRanking Brand Consideration: Nativo Brings New Focus to Mid-Funnel...
To Greg Friend, advertising is a lot like lifting. Everyone reaches first for the dumbbells, but long-term growth requires focusing on the core. "Everybody wants to have nice arms," Friend, vice...
View ArticleGE Legend Linda Boff’s 5 Insights Every Brand and Agency Should Know
Eminent CMO Linda Boff's departure from General Electric in April made news for two reasons. First, it marked the end of a tenure that included GE shedding its appliance brands and then splitting into...
View ArticleOpenAI CTO Mira Murati Quits the Company
Mira Murati, chief technology officer of OpenAI, announced Wednesday that she is stepping down from the company after a tenure of six and a half years. "After much reflection, I have made the difficult...
View ArticleWhy Brands Should Like and Subscribe to the Future of Creator Partnerships
Cue the "In Memoriam" music. It's time to say R.I.P. to traditional celebrity brand deals. During a panel on crafting connections at ADWEEK's Brandweek conference on Tuesday, executives from Shopify,...
View ArticleEric Nam and 310babii Say AI Could Redefine Artist-Brand Collabs
The relationship between music and generative AI is a rocky one. Artists like Tears for Fears and Eminem have used the technology to create album art and resurrect Slim Shady. However, Drake recently...
View ArticlePluto TV Builds on Super Bowl Ad With CSI: NY Star Gary Sinise as a Couch Potato
Pluto TV is launching a new marketing campaign, with the first spot premiering during today's Thursday Night Football game between the New York Giants and Dallas Cowboys. The spot builds on the popular...
View ArticleRevolving Door Agency Moves: Deutsch, Hanson Dodge, PMG & More
The fall frenzy is upon us and agencies everywhere are landing new clients, launching new products, and making key partnerships. Check out this week's new moves. BarkleyOKRP The National Pork Board has...
View Article