Getting Out of the Brand Book: Tinder and Brand.AI on Evolving With Culture
Millennial-made dating app Tinder is on a mission to win over Gen Z--and it's employing AI to help with the task. That means identifying the brand's "core truths" while acknowledging some harder...
View ArticleGetting Under the Hood of The Garage With Dan Massimino and Evan Hovorka
In this special episode of The Garage podcast, hosts Dan Massimino and Evan Hovorka turn introspective. They delve into their backgrounds, the origin of their podcast concept, and the vital...
View ArticleAI Helps Boost Accenture Song to 30% of Accenture’s Revenue
Global professional services company Accenture reported $64.9 billion in revenue for its fiscal year, ending Aug. 31, up 1% year-over-year, and its tech-powered creative group, Accenture Song, chipped...
View ArticleThe Intersection of Design, AI and Creativity With PepsiCo’s Mauro Porcini
Welcome to another special episode of the Marketing Vanguard podcast. Today, host Jenny Rooney speaks with Mauro Porcini, svp and chief design officer at PepsiCo, to discuss the vital role of design in...
View ArticleNewsmax and Smartmatic Settle Defamation Case
The defamation trial pitting Newsmax Media, Inc. against Smartmatic ended the same day it began. Hours after jury selection commenced on Thursday at the Leonard L. Williams Justice Center in...
View ArticleWatch Kellyanne and Claudia Conway’s Mother-Daughter Moment
A mother and daughter reunion was only a motion away for Kellyanne Conway and Claudia Conway on Thursday. The 19-year-old TikTok influencer--and Kamala Harris voter--appeared on her Donald Trump...
View ArticleHana Altenburg Joins KOLO in Reno as AM Reporter
Hana Altenburg has joined Reno, Nevada ABC affiliate KOLO as a morning reporter. "Made my official TV debut today with @kolo8newsnow as their new Morning News Reporter and MMJ," she posted to social...
View ArticleStations Tell Viewers FCC Requires Airing of ‘Graphic’ Paid Political Ad
Cape Girardeau, Missouri CBS affiliate KFVS and other stations like WISC and WKOW in Wisconsin are telling viewers the Federal Communications Commission is requiring them to broadcast a paid political...
View ArticleMinnesota Vikings CMO Seeks Athlete Mentality in Marketing
Optimism, resilience, and teamwork read like search terms for an inspirational sports movie, but try surviving a career in marketing without them. Opening the final and, by far, sportiest day of...
View ArticleKristen Welker Celebrates 1 Year at Meet the Press With Ratings Gains
One year ago, Kristen Welker met NBC News viewers as the new face of Meet the Press. This month, the Sunday morning staple enters its 77th season with 12 months of ratings growth in its back pocket....
View ArticleSatellite TV Giants DirecTV and Dish Near Merger
If at first, you don't succeed, try, try again: Satellite television giant DirecTV is on the verge of acquiring its biggest rival, Dish, with a deal possible as soon as Monday, The Wall Street Journal...
View ArticleHere’s the Roundup for the Week Ending September 27
Happy Friday to all who celebrate! In this week's edition of stories we didn't write up for one reason or another, we see that over the air broadcasting is back in one South Dakota market while a...
View ArticleThe Most Powerful Women in Sports Marketing Share Their Game Plan
Women are the future of sports because women are shaping the future of sports. To close out ADWEEK's Brandweek event in Phoenix, Ariz., on Thursday, ADWEEK Chief Brand and Community Officer Jenny...
View ArticleScripps News Announces Layoffs and Programming Changes
Scripps News announced Friday that it plans to exit the 24/7 national news programming space. The outlet's coverage will live on streaming and digital platforms with a Washington, D.C. based team...
View ArticleRevolving Door Roster Updates: Alma, Oliver, Strawberry Frog & More
The leaves are changing, and so are agencies' rosters. Fall brings a new wave of promotions, new hires, and appointments to agencies, platforms and organizations in the industry. 180 Global 180 Global,...
View ArticleSymone Sanders Townsend and Melissa Murray Discuss Their New MSNBC Special...
There are a number of varying paths to the Oval Office for Vice President Kamala Harris and former President Donald Trump this November. But almost all of those paths require winning over a part of the...
View ArticleAt Climate Week NY 2024, Marketers Look Beyond Net Zero
The Change Climate Project, formerly known as Climate Neutral Certified, wants brands to think beyond net zero. The nonprofit was founded in 2019 to create a more reliable, climate-focused...
View ArticleA Look at Hurricane Helene From Inside Fox Weather
There was a calm before the storm inside of Fox Weather HQ early Thursday evening. Hours before Hurricane Helene made landfall in Florida as a Category 4 storm, the network's team diligently prepared...
View ArticleTicker: Andrea Mitchell Salutes Producer Michelle Perry on Her Promotion
Top of the Ticker: Andrea Mitchell said and emotional goodbye--and happy hello--to her longtime producer Michelle Perry on Friday. The Andrea Mitchell Reports host revealed that Perry has been promoted...
View ArticleWhy Whoopi Goldberg Helped Launch Family-Friendly Streaming Service BLKFam
Despite the entertainment industry having more streaming services than ever, Whoopi Goldberg and digital media veteran Larry Adams thought something was missing. That's where BLKFam comes in. Founded...
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