Publicis Groupe to Acquire Retail Media Agency Mars United Commerce
Publicis Groupe has entered into an agreement to buy Mars United Commerce, one of the largest independent agencies specializing in retail media. According to Publicis, the acquisition of Mars United...
View ArticleTools of the Trade: Michael Schillig of PPK
Tools of the Trade is an AgencySpy feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top...
View ArticleLance Frank Named Head of Communications for CBS News
Lance Frank has been named Head of Communications for CBS News, Stations & Media Ventures. His promotion was announced today by CBS News president and CEO Wendy McMahon and EVP of Communications...
View ArticleIkea Recruited ‘Sleepfluencers’ to Turn Windows into Ad Space
Ikea understands the value of both creative advertising and a good night's sleep. The brand combined the two aims in a novel campaign by Swedish agency Akestam Holst NoA. Earlier this year, the...
View ArticleRevolving Door Agency Moves: Fuse Create, Preymaker, SuperHeroes & More
This week in the world of advertising, agencies are expanding their creative capabilities, launching new divisions, and securing major client wins, all while continuing to evolve with cutting-edge...
View ArticleHere’s How the News Networks Are Covering Hispanic Heritage Month
The 2024 edition of Hispanic Heritage Month kicked off on Sept. 15 for a monthlong celebration of America's vibrant Hispanic and Latino and Latine communities. Appropriately, the major news outlets...
View ArticleWWL Anchor Eric Paulsen Reveals Cancer Diagnosis
WWL anchor Eric Paulsen said he is taking time off after a recent cancer diagnosis. Paulsen has worked at the New Orleans CBS affiliate for 47 years, making him the longest-tenured anchor in the region...
View ArticleHere’s What Buyers Really Thought of the 2024 Upfront
"Cautious," "dragging," and "weird": From drawn-out negotiations to plummeting CPMs (cost per thousand viewers reached) and surprised publishers, buyers told ADWEEK that 2024 wasn't a typical TV...
View ArticleJohn Donahoe Steps Down as CEO of Nike
John Donahoe's bumpy run as president and CEO of footwear and athletic apparel colossus Nike will reach its end on Oct. 13, with the company announcing Thursday that his retirement makes way for a...
View ArticleADWEEK Elevates Jenny Rooney to Chief Brand and Community Officer
Jenny Rooney has been promoted to the newly created role of chief brand and community officer at ADWEEK. Rooney joined ADWEEK as chief experience officer in August 2022 from marketing consultancy Black...
View ArticleRevolving Door Roster Updates: Buntin, Cornett, Exverus Media & More
The advertising and creative industries are buzzing with fresh talent and leadership appointments, as agencies across the globe continue to expand their rosters with strategic hires and new...
View ArticleGoogle, As Well As Advertisers, Benefit from Independent Adtech, Antitrust...
Advertisers using Google's buy-side adtech, who have been limited to buying open web inventory via Google's supply-side platform and exchange, AdX, may have been at a disadvantage, newly released court...
View ArticleMaking A Case for Fun In Public Media
Public media knows it has a problem. Since joining the industry two years ago, the most common phrase we've heard is "We need to meet people where they are." They're right--we have a distribution...
View ArticleNew York Magazine Suspends Olivia Nuzzi Following Alleged Affair With RFK Jr.
The East Coast media world was rocked Tuesday night by the news that political journalist Olivia Nuzzi had been suspended by New York Magazine after an alleged affair with former 2024 presidential...
View ArticleDonald Trump’s Gutfeld! Appearance Draws Nearly 5 Million Viewers
Talk about a lucrative detour. Former President Donald Trump's Wednesday afternoon pit stop at the Gutfeld! studio boosted the Fox News late night show to a ratings high. Per Nielsen, 4.9 million total...
View ArticleWatch Oprah Winfrey Interview Kamala Harris
Former President Donald Trump may have scored a Greg Gutfeld booking, but Vice President Kamala Harris secured an Oprah Winfrey sit-down. The Democratic candidate for president appeared alongside the...
View ArticleNew Kamala Harris Ad Links Donald Trump to Mark Robinson
The Kamala Harris campaign has released a new ad that links former President Donald Trump to North Carolina gubernatorial candidate Mark Robinson. Robinson recently made headlines after CNN's Kfile...
View ArticlePhillip Hendrix Joins WXIA in Atlanta as Managing Editor
Phillip Hendrix has joined Atlanta NBC affiliate WXIA as managing editor. Hendrix began his career as a photojournalist and has held various leadership positions in small and large markets, including...
View ArticleMozilla Unveils Brand Refresh, Aims to ‘Reclaim the Internet’
Mozilla, founded by Netscape employees in 1998 as a source of free internet software, teamed up with global branding agency Jones Knowles Ritchie on a rebrand aimed at encouraging people to "reclaim...
View ArticleParamount Global Kicks Off Phase 2 of Layoffs
Paramount Global began its second phase of workforce reductions Tuesday, saying that 90% of its layoffs will be completed by the end of the day, according to The Hollywood Reporter. Phase one of the...
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