The Rise of Super Publishers Doesn’t Necessarily Mean Armageddon
When AT&T acquired AppNexus last year, it was the latest chapter in the emerging narrative of the rise of the super publisher. By way of definition, super publishers are scaled, vertically...
View Article18 Super Bowl Ads That Inspired the Creative Industry to Step Up Its Game
An objective person could watch Super Bowl advertising and plausibly think: "Yeah, that's a good ad." Of course, in the ad agency world, creatives tend to be a little more critical, picking little...
View ArticleWhat Marketers Can Learn From CES’ Voice Tech Hits and Misses
As expected, there was a ton of buzz about voice tech at CES this year, thanks to toilets, shower heads and trash cans you can talk to. There was even a robot that, if asked, pours you a beer. It's all...
View ArticleWhy the DNC Is Embracing Personalization in Its Email Marketing Strategy
Of all the factors credited for the so-called blue wave of Democratic legislators elected to the House of Representatives in November, there's one that doesn't seem to be on many people's radar:...
View ArticleAT&T and T-Mobile Say They’ll Stop Selling User Location Data
AT&T and other telecom companies say they plan to stop selling sensitive customer location data to third parties. The decision, announced on Thursday evening, comes days after an investigation by...
View ArticleTwitter Is Considering Adding Status Updates, More Messaging-Like Features in...
Twitter first landed on the tech scene as a text-message based social network, and nearly 13 years later, it's thinking about adding features that will bring Twitter back to its roots. At the annual...
View ArticleThis Security Stunt Cleverly Illustrates What a Cyber Attack Would Look Like...
What might it look like if some sketchy characters targeted a business in the real world using cyber crime tactics? Global insurer Hiscox decided to demonstrate on a bike shop to help illustrate the...
View ArticleIntel and Warner Brothers Teamed Up at CES to Show What Entertainment Would...
With autonomous cars on their way to becoming a widespread reality, companies are starting to think about how they can monetize the extra time and space that a robot in the driver's seat allows...
View ArticleWPP Files Legal Protest Against U.S. Government for Awarding...
The seemingly endless fight over the U.S. Army's advertising business has taken yet another turn as WPP joined IPG and McCann Worldgroup in contesting the government's November decision to award the...
View ArticleCBS and Nielsen End Standoff, Reach New Measurement Agreement
CBS and Nielsen's bitter face-off over a new measurement deal is finally over. On Friday night, the companies reached a new deal for Nielsen national, digital and local audience measurement. In the...
View ArticleMegyn Kelly Officially Exits NBC News
In January 2017, when Megyn Kelly opted to leave her longtime Fox News home and accept a three-year, $69 million megadeal from NBC News, many industry observers doubted that NBC and Kelly would be a...
View ArticleHow Extending Compassion Goes a Long Way in Retaining Talent in Agencies
Competition for top talent is fierce, and the investments you make in training these employees to advocate for your brand are significant. That's why retaining high-value talent is crucial, now more so...
View ArticleCM Group Acquires Sailthru and Liveclicker to Boost Personalized Email Services
The parent company of email marketing services including Campaign Monitor and Emma is acquiring a pair of companies to boost its data-driven messaging capabilities. CM Group is acquiring Sailthru, a...
View ArticleTwitter Has Several Balls on the Court for the 2019 Australian Open
The first Grand Slam tennis tournament of 2019, the Australian Open, began play last week and runs through Jan. 27, and Twitter is giving fans a seat at center court. The social network released...
View ArticleChief, an Exclusive Network for Powerful Women in Marketing and Media, Debuts...
There's a new women's network in New York, launching today exclusively for powerful women across industries. It's called Chief and roughly 1,000 women are already on the wait list. Founders Carolyn...
View ArticleNetflix Will Soon Cost You $1-$2 More Each Month
It will soon cost you more money to stream Netflix shows and movies like Stranger Things, The Crown and Bird Box. The streaming service is rolling out double-digit increases to all of its monthly...
View ArticleGary Cole, the Actor You Know From Everything, Is Now the Time-Traveling...
Gary Cole plays a time-tripping spokesman who visits from 10 minutes in the future to illustrate how quickly and efficiently Kabbage can provide funding to small businesses. In the amusing 30-second...
View ArticleBurger King Trolls President Trump, Plus How More Brands Are Responding to...
Today marks day 25 of the 2019 government shutdown, making it officially the longest in U.S. history. As the days add up, more people's lives are being impacted, from government workers who aren't...
View ArticleWhat Marketers Can Learn About Taking a Stand From Gillette
You've no doubt already seen the furor around Gillette's "We Believe: The Best Men Can Be" spot. Just a day into its release, and it's attracted huge amounts of praise and criticism for its focus on...
View ArticleEditor in Chief Adam Moss Is Leaving New York Magazine After 15 Years
New York Media editor in chief Adam Moss told staff today that he would step down at the end of March. Moss has been in the role for 15 years, a time in which he ushered in two redesigns of New York...
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