Cambridge Analytica Owner Pleads Guilty to Violating U.K. Data Laws
The parent company of the now shuttered data firm Cambridge Analytica has been fined 15,000 pounds after pleading guilty to violating UK data laws. According to The Guardian, SCL Elections pleaded...
View ArticleRTL Group Buys More Ad Tech with $33 Million Purchase of Yospace
RTL has agreed to acquire Yospace in a transaction valued at $33 million, in a deal that will add to the broadcaster's existing bench of ad-tech assets, which includes fellow video specialists SpotX,...
View ArticleInstagram’s iOS Users Will Soon Be Able to Share Feed Content Across Multiple...
Instagram confirmed that it is rolling out the ability to publish feed posts to multiple accounts simultaneously to all iOS users. A spokesperson said, "We are rolling out this feature to provide a...
View ArticleWant Facebook Engagement? Post Videos, and Make Them Funny or Inspirational
The keys to driving engagement on Facebook? Post video content and inspire people or make them laugh, according to a new study by social media management tool Buffer and content marketing tool...
View ArticleWhy Brands Like Pabst and GoPro Still Rely on Fans for Marketing, and...
As the first day of CES wrapped up and attendees headed out into the cool desert air for industry dinners and parties--or the casino floor to try their luck--Adweek caught up with three senior...
View ArticleKraft-Heinz Is Pushing Its Frozen Food Brand During the Super Bowl With an...
Devour, Kraft-Heinz's frozen food brand, will make its Super Bowl debut this year with a 30-second spot in the third quarter of the game. David Miami is handling creative for the ad, which will have a...
View ArticleHulu Is Rolling Out Performance-Based Measurement for Brands
Hulu is beta testing a new, performance-based measurement that could help brands determine how many people purchased a product, downloaded an app or signed up for additional information as a result of...
View ArticleYouTube: Here’s How to Change the Name of a Group Chat
Did you know that YouTube allows you to change the name of your group chats after they've been created? Even if you weren't the one who created a group chat, you can still change its name. Our guide...
View ArticleIt’s Time to Implement Brand Safety Without Second Thought
It's so true that we need brand safety that we shouldn't actually be talking about it anymore. It should just be the norm and part of what we do. Why then, in 2018, where we live in the most connected,...
View ArticleThis Cruise Line CMO Just Bought Equipment On the Spot at CES
Omnicom's media network OMD USA decided to change up how it approached CES this year by providing curated tours for clients on the massive Las Vegas trade show floor. Adweek is partnering with OMD this...
View ArticleBy Humanizing Brands With AI, Common Marketing Issues Will Cease
Historically, many brand-based problems have stemmed from not being human enough. This issue is going to become more complex as people start talking to the smart microwaves and other devices Amazon and...
View ArticleVMLY&R Named U.S. Agency of Record for Nature’s Bounty and Sundown Naturals...
WPP's VMLY&R, formed through last year's merger of VML and Y&R, announced on Thursday its appointment as agency of record for Nature's Bounty Co.'s household Nature's Bounty and Sundown...
View ArticleFacebook Banned 220 Pages, 73 Accounts and 29 Instagram Accounts in the...
Facebook announced that it banned Twinmark Media Enterprises, a digital marketing group in the Philippines, and all of its subsidiaries from its platform for repeat violations of its policies on...
View ArticleFor Bud Light, Even Announcing Ingredient and Nutrition Labels Is a Regal Affair
Your favorite cast of medieval characters, made famous by Bud Light's "Dilly Dilly," campaign is back! Thank you, Bud Light. The brand has two new spots as part of a larger announcement that Bud Light...
View ArticleLester Wunderman, Direct Marketing Pioneer and Original ‘Mad Man,’ Dies at 98
Lester Wunderman, founder of the agency that bore his name and longtime advertising executive who is generally recognized as the "father of direct marketing," passed away of natural causes on...
View Article5 Components of Voice Technology That Will Benefit Marketing Strategies
This fall, I spoke on a panel with Spotify, Nestle and Plan.Net Gruppe about voice strategy for brands at DMEXCO in Cologne, Germany, one of Europe's largest marketing and technology conferences. Like...
View ArticleCreative Director Sues Doner for Age Discrimination After Getting Fired Days...
Susan Walsh, who worked for Doner for 10 years, first in 2008 as a copywriter and later as a creative director, has filed a lawsuit against the agency for age discrimination. The suit, filed on Dec. 17...
View ArticleYouTube: Here’s How to Add Participants to a Chat
Did you know that YouTube allows you to add participants to existing chats? You can add more users to existing group chats, and you can also add users to one-on-one chats, turning them into group...
View ArticleInnovation Is Transforming Healthcare, Providing Consumers More Control Over...
Health and wellness have become a massive focus and footprint for CES as consumers are reorganizing the healthcare landscape through their smartphones and have pervasive access to new health-related...
View ArticleTurkish Airlines Returns to the Super Bowl With a 30-Second Spot
Turkish Airlines will once again have a spot in the Super Bowl. The airline will have a 30-second spot in the first quarter of the game, which will air on CBS next month. "As the first Turkish brand to...
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