If You Click on the Idiotic Offer in Snickers’ New Banner Ad, the Brand Asks...
Why on earth would you click on a banner ad promising you one Snickers for the price of two? The real answer is probably just an errant click, or perhaps simple curiosity. But Snickers is convinced...
View ArticleMondelēz Redesigned Barnum’s Animals Crackers Packaging, Removed Cages to...
For decades, Barnum's Animals packaging depicted lions, tigers and bears in cages. That stops today. The Mondel?z International cracker brand has a new illustration on its packaging, showing animals...
View ArticleANA Calls on Supreme Court to Take Up Case Linking Lead Poisoning to Early...
Last week, the Association of National Advertisers (ANA) and a libertarian-leaning public interest law firm filed a "friend of the court" brief imploring the United States Supreme Court to take up a...
View ArticleLand O’Lakes Spotlights Female Farmers in Its Feminist Reimagining of ‘Old...
Old MacDonald may have had a farm with a dog, cows and some chickens, but he also had something far more important to keeping said farm running--a daughter. At least according to Land O'Lakes'...
View ArticleWhy Facebook Is Reducing Advertisers’ Targeting Capabilities
Facebook is reducing the targeting capabilities available to advertisers on the social network by 5,000 in hopes of curtailing discriminatory practices. The move comes amid a hail of public criticism...
View ArticleFacebook Removed Hundreds of Accounts and Ads Originating From ‘Bad Actors’...
Facebook said it's found and removed hundreds more pages, organic content and ads meant to spread misinformation in the U.S. and abroad. However, while many of the "bad actors" in the past have been...
View ArticleThe Key to Changing Rural Hearts and Minds? Being Respectful, Even When...
I am an MIT engineer turned science communicator. Through my career, my goal is to get people excited about science. I'm also from West Virginia, which is something that has fundamentally shaped the...
View ArticleLiterary Classics Come to Instagram With This Lovely New Project by the New...
For many, Instagram remains a place primarily to document our travels and brunch escapades, but the New York Public Library is out to elevate the medium by infusing it with some classic literature....
View ArticleWhat Michael Cohen’s Plea Deal Means for David Pecker and American Media
Michael Cohen, President Trump's former lawyer, pleaded guilty Tuesday afternoon to breaking campaign finance laws, after he helped arrange a payment to a former Playboy model with David Pecker, the...
View ArticleAccenture’s Newest CCO Says the Consultancy Will Be ‘as Creative as Other...
Accenture Interactive, the digital wing of the larger international consulting group, looks to expand its presence in the Nordic region by hiring a new chief creative officer. According to the...
View ArticleVML Explains Why It Asked People to Sign a UN Petition With Selfies
Visitors to the United Nations headquarters may feel like they're being watched. For its #NotATarget campaign for the U.N., launched on World Humanitarian Day, VML called on people to participate in a...
View ArticlePapa John’s Founder Creates Website Begging Employees to Help Save ‘Our...
Papa John's founder John Schnatter is making good on a promise not to go quietly from the chain he started in 1984 after abdicating the chairman role in the wake of reports that he used a racial slur...
View ArticleHow to Leverage Paid Social at Every Stage of the Customer Journey
With U.S. digital marketing spend climbing its way to a predicted $119 billion by 2021, marketers are tasked with determining where to spend that budget. Forrester Research foresees that digital...
View ArticleThe Big Bang Theory Will Officially End in May After 12 Seasons
One of the most popular TV shows of the last decade is officially preparing for its curtain call. CBS and Warner Bros. Television confirmed today that The Big Bang Theory will end its run in May 2019...
View ArticleFood Is the Bridge Between Cultures for a Young Refugee in This Heartwarming...
When your life gets relocated, especially as a child, simple daily aspects of culture like meals and snacks can be daunting obstacles that make you feel isolated in your new surroundings. For refugees...
View ArticleBlockchain, Explained
It seems as if overnight, the media industry has gotten the blockchain bug. Today, there are events, panels, articles and conversations about how blockchain will save journalism and advertising and...
View ArticleAmerican Media Inc. CEO David Pecker Reportedly Given Immunity in Cohen Case
David Pecker, the CEO of American Media Inc., which publishes The National Enquirer, was reportedly given immunity in the Michael Cohen investigation. Cohen, President Trump's former lawyer, pleaded...
View ArticleIs It Time to Hire a Designated Instagram Marketer?
Is Instagram becoming a drain on your time and resources? If so, no wonder: Instagram now has over 25 million business profiles and 2 million monthly active advertisers. It is a dream social network if...
View ArticleAdvertisers Are Expected to Spend $30 Billion on Online Video This Year,...
While brand safety issues around online video advertising persist, don't expect spending on the format to slow any time soon. According to a new WARC global ad trends report, advertisers are expected...
View ArticleNestlé’s Global Head of Digital and Social Media Leaves for Cincinnati...
Pete Blackshaw is leaving Nestl? after nearly 8 years as one of the CPG company's top marketing executives. Today, Cincinnati-based Cintrifuse announced that Blackshaw will become its new CEO....
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