A Fruit Rocket Is Actually the Best Bad Idea Pitched in These Delightfully...
Creative that comes out of the Pacific Northwest has its charms. On one hand, work from Portland and Seattle can have an edge, (see: early Nike work from Wieden + Kennedy), and on the other, it is at...
View ArticleThese 20 Cutting-Edge Campaigns Epitomized This Year’s Most Innovative...
BLAST OFF WITH 20 CUTTING-EDGE CAMPAIGNS THAT WON THIS YEAR'S PROJECT ISAAC AWARDS HONORING THE MOST INNOVATIVE CREATIVE ADVERTISING FROM A VR HELMET THAT WHISKS YOU INTO SPACE TO WORK THAT CHAMPIONS...
View ArticleIt’s Time for HR to Undergo a Revival or Agencies Risk Stifling Creative Talent
HR is in the ER, and there's a screaming sense of urgency to lead the discipline toward a real top-to-bottom transformation. But will change really happen this time? HR gurus have been predicting the...
View ArticleNat Geo’s VR Helmet Sent Users Into Space While Keeping Their Feet on the Ground
Gravity Award Marketing and Advertising: VR/AR Invention Media: Product Development Invention If you're yearning to experience the awesome wonders of space and get a closer view of the solar system...
View ArticleCreatives Are Still Cautious in the Age of Trump, but Is a Renaissance Coming?
As the 2016 presidential campaign churned forward, there was a distinct sense of bemusement about Donald Trump in the traditionally liberal-leaning advertising industry. Surely he wouldn't ascend to...
View ArticleIndex Exchange Halts Controversial Bid Caching Following Investigation and...
Index Exchange is to press pause on a controversial real-time bidding (RTB) tactic known as "bid caching" after an impassioned debate kicked off last week. The ad exchange has contacted partners...
View ArticleThe Late-Night Shakeup Continues as TNT Orders a Pilot Featuring Niecy Nash
It's been a brutal summer for late-night shows, with five of them getting the ax in the last two months. Now TNT hopes to fill the void by ordering a new pilot for a late-night show featuring its Claws...
View ArticleDropping the Filter: How Brands Can Navigate Instagram’s IGTV
Instagram made its name by offering photo filters that gave the amateur's pictures some professional sheen. But lately, its video offerings have been also become a place where brands offer unfiltered...
View ArticleOn the Adweek Podcast: Creativity in the Age of Trump
In this increasingly polarizing political climate, can you blame brands for playing it safe? Ever since Trump was elected, there's been a kind of creative hangover in the industry, and bland spots have...
View ArticleJoanna Coles Is Working on Her ‘Next Chapter’ From the Beach
Though she left after serving as Hearst Magazine's first chief content officer weeks ago, Joanna Coles hasn't given up her signature treadmill. She just moved it to the beach instead. Turns out I can't...
View ArticleHavas CCO Explains Their Odd Internal Video Starring Juice Bars and Poop Emojis
Havas North America is a little different, and the privately owned network doesn't do things quite like all the other ad agencies you know. At least that's what co-chairman and chief creative officer...
View ArticleHow an Apple Vet Ended Up Starting Verizon’s In-House Shop
For Andrew McKechnie, the journey from joining global agency FCB as a copywriter in January 2001 to becoming svp and CCO of Verizon in February 2017 was a steady climb. "I worked up the ranks in a...
View ArticleBerlin-Based Design Agency Edenspiekermann Brings a European Approach to the...
Creative design shop Edenspiekermann of Berlin has spent the past two years importing its Euro-design vibe to America via its U.S. headquarters in Los Angeles and offices in San Francisco and Chicago....
View ArticleArtificial Influencers Are Attracting the Attention of Brands
Shudu Gram, a South African Instagram model with flawless dark skin and a perfectly symmetrical face, has garnered 130,000 followers since appearing on the platform a little over a year ago. She's...
View ArticleHow Brands Can Use AI to Boost Their Email Marketing Strategy
For many marketers, email is the channel that delivers the highest ROI. But what if it could perform even better? Average open rates for email hover around 21 percent and click-through rates are a...
View ArticleHow Ritual Is Marketing a Direct-to-Consumer Vitamin Brand in the Age of...
In the age of the wellness craze--often featuring health experts lacking classic credentials, DIY home medical remedies and somewhat extreme measures like juice cleanses--brands make bold promises...
View ArticleTelemundo, Mashable Partner for Regular Tech Programming on Linear TV
Mashable and Telemundo are expanding their partnership to linear TV. The technology segment, dubbed El Pulso v?a Mashable, will air in Spanish every Tuesday on Telemundo's morning show, Un Nuevo D?a. A...
View ArticleTop 5 KPIs Social Media Marketers Need to Track and Improve
Social media is an important business tool. According to the 2018 Global Digital Report, there are over 3 billion active social media users. It's no wonder, therefore, that businesses continue to...
View ArticleAgency George P. Johnson Taps Onetime IBM Lead at Ogilvy to Handle His Former...
Experiential marketing agency George P. Johnson (GPJ) announced the hiring of Marcos Ribeiro as vice president, global executive creative director for the IBM account, as he can provide expertise on...
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