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JetBlue's Pigeon Reflects on Human Foibles in Web Series From Funny or Die
Humans generally consider themselves to be better than pigeons in all ways, significant or not. But are we, really? JetBlue's "Air on the Side of Humanity" campaign from Mullen, which launched last...
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This New Website Wants to Be an Etsy for Artists
Can Ziibra be to artists what Etsy is to artisans? Indeed, Ziibra, which launched last week, wants to be the destination for painters, musicians and designers to promote and sell their wares as well...
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Check Out How JetBlue's Window Display 'Avatar' Hysterically Duped Passersby
JetBlue set up an all-digital-looking window display on Sixth Avenue in New York one weekend in mid-May, surprising a couple thousand people who happened to walk by. There was a huge, fully functional...
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Ad of the Day: JetBlue and Coke Bring Their Feel-Good Brands Together for NYC...
JetBlue and Coca-Cola liked the looks of each other enough to try a stunt together in Penn Station recently, where they teamed up to bend the general rule of NYC transit hubs that you don't accept...
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JetBlue Told New Yorkers to Steal Its Bus-Shelter Ads, and Rewarded Them for It
Steal this ad. No really, it's fine. No one will yell, "Stop, thief!" And even if they do, you're in the clear. More than 100 New Yorkers recently took jetBlue up on its offer of free flights and...
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JetBlue Made a 16-Minute Film About Being Too Busy, Which You May Be Too Busy...
If you think your life is too busy, talk to the guy who's working eight jobs. JetBlue and Mullen Lowe are out with "HumanKinda," a new campaign that pokes fun at high-demand modern lives. Comedian Sam...
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Johnnie Walker, JetBlue and Canada Goose Are Creating Short Films to Connect...
At a time when ads are being trimmed to accommodate Snapchat and Vine, some marketers instead are playing the long game, serving up spots that run 15 minutes or more. Moët & Chandon, JetBlue,...
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JetBlue Just Built a 25-Foot Rube Goldberg Machine in This NYC Storefront
It's been a good week for fun out-of-home brand activations in New York City. First, we had the Oreo Wonder Vault on 18th Street. Now, JetBlue is inviting pedestrians on the Lower East Side to check...
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Ad of the Day: JetBlue Asks Flyers to 'Reach Across the Aisle' in...
JetBlue invited 150 unsuspecting passengers to "Reach Across the Aisle" in this fun, election-themed stunt from longtime partner MullenLowe. Those travelers were given the chance to win free...
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How JetBlue Achieved the Impossible: Getting Passengers to Love It When...
The only thing worse than sitting next to a crying baby on a long flight is being the parent holding the crying baby. You know you're responsible for everyone else's misery, and there's often very...
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JetBlue's Times Square Billboard Calculates Your Exact Travel Time to a Dream...
To push its JetBlue Card—and hopefully drive some impulse trip planning—JetBlue created a digital billboard that tells people standing in Times Square how quickly they can get to nicer climes, right...
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David Ortiz Keeps Swinging, Even in Retirement, in JetBlue's Charming...
After 13 years playing for the Boston Red Sox, David Ortiz will retire at the end of the 2016 baseball season. And he's contemplating some unusual plans for his next career. In a thank-you ad from...
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Advertising Week Is Expanding to Cuba This November
Advertising Week now has a fourth destination—Havana. Stillwell Partners, the organizing firm behind Advertising Week, will launch its first Advertising Week: Cuba x Creativity on Nov. 28, and it...
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Ad of the Day: JetBlue Gave Three Hard-Working Buskers in NYC a Delightful...
Stroll through the busy streets of New York City (or any city, for that matter) and chances are you'll hear and see street performers playing beautiful melodies. If you're like most busy New Yorkers,...
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This JetBlue Marketing Exec Developed the Cleverest Campaigns at 30,000 Feet
As anyone who travels regularly can tell you, airline marketing often bears little resemblance to the real world of delayed flights, cramped seats and screaming babies. Unless it's first class they're...
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Adweek's Brand Genius Class of 2016: Meet Marketing’s Most Talented 10
Robert Ascroft As the most contentious presidential race in modern history grinds to its end, it seems like Americans can't agree on much. But take heart, fellow citizens, for all is not lost....
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JetBlue's Elizabeth Windram Wins Adweek's 2016 Grand Brand Genius Award
In 2016, JetBlue launched a number of clever campaigns for a category many people don't necessary love, airlines. The brand made passengers happy with stunts for free or discounted travel, but it also...
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JetBlue Pretends It's the 1960s With a Retro Logo, Pop-Up Store and Airplane
Few airline routes evoke the golden age of flying quite like New York City to Palm Springs. And to celebrate new seasonal service along that route, JetBlue jumped back to the 1960s this weekend—with a...
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How JetBlue's Volunteer Efforts Have Made Fliers Love It Even More
JetBlue's marketing initiatives are all about making flying fun—and doing the right thing. The airline has won kudos for its creative work that humorously tackles the realities of flying like crying...
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JetBlue Made an Edible Ad to Promote Its All-You-Can-Eat Snacks
When you're stuck on a long flight plagued by crying babies and not enough legroom, sometimes in-flight snacks are the only form of solace. JetBlue feels your pain: Since its inception, the airline...
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