JetBlue assuring CEOs that everything's OK
Back in February, JetBlue ran some print ads poking fun at auto-industry execs and other bigwigs who might want to rethink flying their private jets to Washington. The ads were well-received, and now...
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JetBlue has gift ideas for non-JetBlue fliers
Traditional agencies are far more likely to messenger me things than digital shops are. Maybe it's the bigger budgets, or the belief in old-school delivery channels. It also helps if you're off an...
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JetBlue flight attendant: a PR hero or zero?
JetBlue is no stranger to bad PR. Just look back at the Valentine's Day storm of 2007. But this week, we have a much more interesting crisis at JetBlue: the behavior of flight attendant Steven Slater....
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JetBlue isn't laughing at Steven Slater jokes
Whatever else JetBlue takes away from the Steven Slater episode, this lesson should be near the top: Next time, don't get into it with Andy Borowitz. Read the back-and-forth that @JetBlue (and...
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Spirit Air (of course) exploits JetBlue's saga
If any rival airline was going to make fun of JetBlue and its flight-attendant saga, it was Spirit Airlines—whose previous adventures in current-events humor included a Tiger Woods sale and an oily...
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JetBlue now tormenting folks on the ground
Rogue flight attendant Steve Slater would probably approve of JetBlue's new credo: "If you wouldn't take it on the ground, don't take it in the air." The carrier's first ads from Mullen use hidden...
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JetBlue, Mullen now messing with Jets fans
JetBlue and Mullen's current campaign shows that things people put up with in air travel wouldn't fly in other walks of life. This is obviously true, such as the TSA groping. Its latest effort drives...
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FedEx's Famous Fast Talker Returns . . . for JetBlue
Federal Express's 1981 "Fast Talker" spot from Ally & Gargano, starring John Moschitta, is one of the best-loved commercials of all time. Now, Moschitta is back, but he's backing a different...
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Airline Lost Your Luggage? Tell It to Twitter
For disgruntled airline passengers, Twitter is the new squeaky wheel. Unhappy about WiFi failing on your flight? Tweet about it and you may get an apology and even some extra mileage points, and it...
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Unhappy After the Election? JetBlue Will Help You Leave the Country
Are you one of those sore-loser jerks who threatens to "leave the country" if your favored presidential candidate doesn't win? I sure am. That's why I endorse JetBlue's "Election Protection"...
View ArticlePublicis Buys Rokkan
Publicis Groupe has acquired a 100 percent stake in Rokkan, the holding company and agency announced today. Financial terms of the deal were not disclosed. The purchase adds another digital shop—and...
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The Co-founder of Bonnaroo Discusses His Best Program of 2012
Bonnaroo is one of the biggest music festivals in the U.S. This year, Superfly Presents, the group behind the Tennessee bonanza and other events like San Francisco’s Outside Lands, bought The...
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Meet the Most Suspect Publishers on the Web
If you spend enough time in the murky world of ad exchanges, ad tech middlemen and real-time bidding software, you might come away wondering why any major brand even bothers with online advertising....
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JetBlue Makes a Fool of Meaner Brands With April 1 Promotion
JetBlue and its ad agency, Mullen, celebrated April Fools' Day with a payout instead of a prank. For the "April's No Fool" promotion, the airline actually offered to refund the entire fare (as a...
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JetBlue Aims High With Online Tribute to NBA's Jason Collins
The outpouring of support has been impressive for NBA player Jason Collins, the first openly gay male athlete in a major U.S. professional sport. Marketers, though, have been largely silent about...
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Rokkan Lands Aer Lingus, Nabbing First European Work
New York-based Rokkan has been flying high for months, picking up new clients and opening offices across the country. Now the Publicis Groupe shop has landed the European digital work for Aer Lingus,...
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JetBlue Knows How to Communicate With Customers in Social, and When to Shut Up
JetBlue Airways landed ahead of schedule in the realm of social media—and in full-blown crisis mode. It was February 2007, and the low-cost carrier was facing a public relations storm that seemed...
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Fly JetBlue and Stop Being a Sad, Pathetic Loser Like This Pigeon
JetBlue Airways is launching a big new ad campaign from Mullen with the theme "Air on the Side of Humanity." But its big star isn't even human—he's a pigeon. The 60-second launch spot is a...
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In Monopoly's Battle of the Brands, Carnival Crushes Coke, Nestlé and More
Some of the world’s largest brands are squaring off today in a high-stakes game of ... Monopoly. Well, kinda. To promote its new, brand-centric game, Monopoly Empire, Hasbro is hosting a Facebook...
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NPR Is Running Voice Recognition-Enabled Ads
What you say out loud may soon be marketing data, and here’s why: Voice recognition-enabled ads are fast becoming a tool of mobile advertisers who want to ramp up response rates that often fall well...
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