Beetlejuice Is a Used-Car Salesman in CarMax and Warner Bros. Partnership
What if Beetlejuice owned a car dealership? One spooky night, a family finds out when they pull up to a used-car dealership thinking it's a CarMax. Instead, they're greeted by a creepy cast of...
View ArticleForget Habits, Preferences, and Demographics—Tap Into Consumer ‘Modes’
Many marketing strategists believe increasing ad spend is the best way to raise awareness and conversion. This blanket approach to messaging attempts to find the venues with the most eyeballs and tell...
View ArticleThe 9 Best Unexpected Brand Collabs of 2024 So Far
If 2024 has taught us anything about brand tie-ups, it's that the more unlikely the collab, the better. In the last eight months, we've seen brands partner on a variety of products, campaigns, and...
View ArticleKeanu Reeves Fights Off Bad AI in B2B Campaign for Palo Alto Networks
B2B campaigns aren't usually known for being flashy. They're often filled with insider jargon and take a fairly cut-and-dry approach to their messaging. But they don't have to be that way, as a new...
View ArticleDemocrats Have Committed $296 Million to Future Presidential Advertising
Now that the Democratic Party has officially selected Vice President Kamala Harris as its presidential nominee and independent candidate Robert F. Kennedy Jr. has dropped out, the revised race for the...
View ArticleHow Brands Can Show Up to the Political Circus—If at All
The global political landscape has never been noisier. As ideology often makes way for personality, general elections worldwide have ended in surprise, polarized the electorate like never before, and...
View ArticleGoogle Sought to Pay Agencies Hundreds of Millions to Sway Media Buys
Google planned to spend hundreds of millions of dollars incentivizing agencies to purchase certain types of its media, according to new documents filed last week in the Department of Justice's upcoming...
View ArticleESPN Content Restructure Includes Leadership Reorg, Job Cuts
Today, ESPN president of content Burke Magnus revealed a new restructure in a memo to employees, resulting in leadership changes as well as job cuts. With ESPN looking to better align its business...
View ArticleColle McVoy and Code and Theory Launch Collaborative Star Tribune Rebrand
Many traditional news media outlets, especially newspapers, are losing readership and some have shuttered their doors. The Minnesota Star Tribune is hoping to buck that trend by expanding its coverage...
View ArticleWebsites Keep Tracking People Who Ask Not to Be Tracked, Flouting Privacy...
Years after the European Union and California enacted sweeping user data privacy protections to clamp down on covert sharing of people's data, lots of websites are still tracking users who ask not to...
View ArticleSerhant Is Bringing Real Estate Into the Modern Era
Selling multimillion-dollar homes and launching various businesses, Ryan Serhant is truly doing it all. But how did he come to found Serhant, which is truly transforming the real estate industry?...
View ArticleCadillac Is Rolling Out Some Trendy New Models—of Sneakers
It's a summer evening at Zero Bond, a private Manhattan club where the lights are low, the net worth high, and the likes of Elon Musk, Gigi Hadid and Shawn Mendes have been spotted. Up on the roof,...
View ArticleMattel’s Steve Totzke on Crafting Timeless Toys
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton interviews Steve Totzke, president and chief commercial officer at Mattel. Totzke discusses the evolution of the toy...
View ArticleOne Small Step Partners With NFL to Tackle the Political Divide
A new civic initiative from the creator of StoryCorps, One Small Step, has struck a distribution partnership with the National Football League to raise awareness of its ongoing campaign. This is the...
View ArticleSocial Media Managers Don’t Need Your Algorithm Hacks
Social media managers have no shortage of advice on how to do their jobs better. Everyone with an Instagram account and a pulse think they know how to run a brand social media account best. There are...
View ArticleWBD Taps Shauna Spenley as Global CMO for DTC, Patrizio Spagnoletto Exits
There's a leadership shakeup at Warner Bros. Discovery. Today, the company tapped Shauna Spenley as global chief marketing officer of direct-to-consumer, according to JB Perrette, CEO and president,...
View ArticleJason Kelce Proves He’s Still ‘Built for Football’ With Help From Buffalo...
With NFL season right around the corner, Buffalo Wild Wings has teamed up with retired seven-time Pro Bowl Philadelphia Eagles center Jason Kelce. Having confirmed his retirement in March, the athlete...
View ArticleThe DOJ Alleged Google ‘Destroyed’ Relevant Evidence Ahead of Its Antitrust...
Google's upcoming adtech antitrust trial suffered a setback today, as evidence emerged that it relied on a policy to avoid retaining messages that relate to the case, the DOJ argued. Judge Leonie...
View ArticleFortune, a Rare Media Success, Faces a New Set of Challenges
When the business publisher Fortune was first spun out of the former Meredith Corp. in 2018, it faced an uncertain future. The legacy title had launched a standalone website only four years prior, had...
View ArticleHow Peacock’s Love Island USA Is Translating Into Brand Impact
Competition reality TV is having a moment for brands--and everyone wants to be the new bombshell entering the villa. According to NBCUniversal, reality television has become a true love story for brand...
View Article