Channing Dungey to Lead WBD’s US Networks as Kathleen Finch Retires
Today, Warner Bros. Discovery announced that Kathleen Finch is retiring as chairman and CEO, US Networks, after 25 years with the company. She will be replaced by Channing Dungey, Warner Bros....
View ArticleSun Puppets and Food Faces: Totino’s Drops Surreal Ads to Debut Breakfast Bites
Some brands--but not many--can get away with "unhinged" as a thematic cornerstone of their advertising. Totino's, best known for its pizza rolls, counts itself among that wacky niche, with the latest...
View ArticleFubo Wins Injunction Against Venu Sports Streaming Venture
In the battle between sports streaming platforms, Fubo just gave Venu reason to use even more four-letter words. The U.S. District Court, Southern District Court of New York, granted Fubo's request for...
View ArticleParis Was a Marketing Warmup for Los Angeles Olympics and World Cup
Even as the Paralympics stretch the Paris Olympics hosting duties into September, Olympic brand sponsors are training for the next Games. From ratings to sponsorships, the 2024 Summer Olympics were...
View ArticleThe Athletic Launches a Dedicated Trading Card and Sports Memorabilia Vertical
The sports publisher The Athletic launched a new vertical today covering the world of sports memorabilia and trading cards. It's a market whose value is forecast to reach $227 billion by 2032,...
View ArticleHow Media Agency Good Apple’s AI Tool Is Boosting Client Revenue and Winning...
Harvest, an artificial intelligence tool developed by media agency Good Apple, is redefining how the agency measures campaigns, ultimately helping it drive revenue for clients and secure new business....
View ArticleThese 10 Advertisers Won the Olympics for TV and Streaming
The Paris 2024 Summer Olympics were the biggest Games in years for both advertisers and consumers. At the end of July, NBCUniversal reported it delivered the highest Olympic and Paralympic ad revenue...
View Article5 Lessons the Media Learned From the King of Daytime Talk Phil Donahue
Television talk show pioneer Phil Donahue, who died Sunday at age 88, would always remember the day that "the whole city of Dayton came to a halt." It was 1968, and WLWD's The Phil Donahue Show was...
View ArticleNetflix Looks to Scale Ad Tier, Automatically Enrolls Basic Plan Users Into...
When Netflix debuted its ad-supported tier in 2022, users were not automatically enrolled in the plan. Now, around two years later, the streamer is making some changes. In July, Netflix announced it...
View ArticleReported Chick-fil-A Streaming Service Has Industry Experts Crying Fowl
Chick-fil-A is not only serving chicken--it's looking to serve up original content, too. Deadline reported Wednesday that the fast food chain known for its chicken sandwiches is working with some major...
View ArticleSimplifying Advertising in Walled Gardens With Sean Muller of iSpot
In this episode of The Garage, "Exploring CTV and Retail Media Networks," hosts Dan Massimino and Evan Hovorka are joined by Sean Muller, founder and CEO of iSpot. They discuss the rapid shift from...
View ArticleNBCU Secures 60% Boost in Paralympic Ad Sales With Toyota Back as Presenting...
Today, NBCUniversal announced a record number of advertisers for the 2024 Paralympic Games, with a 60% increase in ad sales. Among those advertisers, Toyota is returning as the presenting sponsor. With...
View ArticleGreta Lee Brings Risky Business Flair to Calvin Klein Campaign
The new campaign for Calvin Klein is a little Risky Business and a lot of empowered exhibitionism, wrapped in '90s nostalgia. The work features actor Greta Lee in a brand debut that may be this fall's...
View ArticleRetail Media Startup Topsort Wants to Challenge Giants Criteo and Microsoft
Retail media is one of the bright spots in the ad industry, leading to the growth of the cottage industry of advertising tech companies focused on retail advertising. Three-year-old Topsort sells...
View Article5 Marketing Lessons From the ‘It Ends With Us’ PR Saga
As in many break rooms around the world, the film It Ends With Us has taken my team of multi-generational, diverse, and wickedly smart staffers down a rabbit hole of questions, comments and strong...
View ArticleGoogle Objects to DOJ’s List of Adtech Vet Witnesses, Claiming ‘Lack of...
Earlier in July, Google filed a court document with objections to the 68 adtech witnesses called by the Department of Justice for its upcoming adtech antitrust trial, challenging a list that reads as...
View ArticleInside the Deck Perplexity Is Using to Pitch Advertisers
Generative AI search engine Perplexity, which positions itself as a competitor to Google Search, is gearing up to launch its advertising platform in Q4, according to a pitch deck obtained by ADWEEK....
View ArticleThe Intersection of Creativity and Technology With Rei Inamoto of I&CO
Welcome to another special episode of the Marketing Vanguard podcast. Today, our guest is Rei Inamoto, founding partner at I&CO, a global innovation firm that helps brands navigate change. Inamoto...
View ArticleFrom Brat Summer to Demure Fall, Microtrends Are Redefining Marketing
In case you haven't heard: party-girl Brat Summer has given way to a more modest Demure Fall, and brands including Verizon, Lyft, and Zillow are moving at breakneck speed to keep pace amid yet another...
View ArticleWant Gen Alpha to Rate Your Brand? Make Sure You’re Fluent in Millennial, Too
In August, YouTube leapfrogged Netflix to reclaim the No. 1 spot in the annual 100 Coolest Brands for Kids and Teens list, compiled by specialist kids and family insight agency Beano Brain. This week...
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