McDonald’s Channels Godzilla Movies to Plug Its Nostalgic Collectible Cups
McDonald's has long appealed to collectors with limited-edition Happy Meal toys and merchandise. The chain is scaling things up this summer with a nostalgic global campaign spotlighting some of its...
View ArticleDoes Your Brand Have an Intellectual Alibi?
When people ask me why El Tesoro is my favorite tequila, I always respond by sharing a bit of the brand's lore on how they're one of the last remaining distilleries to employ the traditional method of...
View ArticleDisney Streaming Turns First Profit, Driven By Ad Growth and ESPN+
After enduring years of losses, Disney appears to have finally turned a corner with streaming. In its third-quarter earnings today, the media company reported that its direct-to-consumer business,...
View ArticleHow These Olympic Athletes Are Winning on Social Media
The Olympics are a global sporting event that celebrates the pinnacle of humanity's physical prowess. More and more, they're also an opportunity for athletes to attract a ton of new followers on social...
View ArticleWarner Bros. Discovery Takes $9.1 Billion Impairment Charge Over Linear TV...
Warner Bros. Discovery reported its Q2 earnings Wednesday with a $9.1 billion non-cash impairment charge, or write-down, on its TV linear networks division. The company also saw an additional $2.1...
View ArticleReddit’s Jen Wong on Its Next $1B, AI Acquisitions and Licensing Deals
Reddit's quest for advertiser performance budgets has kicked into high gear. The platform reported second-quarter earnings of $281 million, largely driven by growth in non-endemic verticals and...
View ArticleExclusive: Wellness Brand Thorne Hires Ex-Kate Spade CMO Mary Beech as First CGO
If those viral recipes for the magnesium-infused "Sleepy Girl Mocktail" and greens powder juices dominating your social feed haven't made it crystal clear, supplements are having a moment. The $35.7...
View ArticleTaco Bell CMO Reveals Why Gen Z Is Flocking to the Brand’s Retirement Community
For one weekend in August, a group of people craving rejuvenation will go on a retreat with a twist. After playing pickleball and crocheting, they can attend a sound bath and zen out as sound waves...
View ArticleMacy’s Is Making a Play for Ad Dollars From Big Brands
Macy's wants a piece of ad budgets from brands that don't sell its items at Macy's. Macy's Media Network--the department store's advertising arm--has partnered with ecommerce firm Rokt to serve...
View ArticleEat the Cheese, Save the World? Cheeky Plant-Based Food Ad Says It Can’t Hurt
Bike to work, skip the burger, switch to solar--there are plenty of everyday changes that could begin to chip away at global warming. But at what point does the intensifying crisis seem far too massive...
View ArticleMegan Boni Remixes ‘Looking for a Man in Finance’ for SkinCeuticals Campaign
TikToker Megan Boni (a.k.a. Girl on Couch) went viral with her parody of dating life, "Looking for a Man in Finance," which has inspired hundreds of remixes. Now, Boni puts another spin on the club hit...
View ArticleWeightWatchers Taps Meta Marketer and Ogilvy to Keep Pace Amid GLP-1 Boom
WeightWatchers (also known as WW) has tapped ex-Meta marketer Christina Kothari as global vp of brand and integrated marketing, and enlisted Ogilvy as its global creative agency of record (AOR). The...
View ArticleWFA Is Shutting Down GARM After X Lawsuit
GARM, the Global Alliance for Responsible Media, is shutting down due to an antitrust lawsuit being brought against it by Elon Musk and X, as reported by Business Insider. GARM is a cross-industry...
View ArticleWarner Bros. Discovery Closes Upfront With Nearly 50% Volume Growth
Warner Bros. Discovery has wrapped its TV upfront talks, the company confirmed during its second-quarter earnings call on Wednesday. During the call, CEO David Zaslav said streaming service Max's...
View ArticleParamount Revenues Dip Despite First-Time Streaming Profits
Paramount reported declines in its top-line, TV, and film revenues in its second-quarter earnings call Wednesday, but it turned a profit in its streaming division for the first time. The company saw...
View Article5 of the Biggest AI Ad Snafus So Far
Brands promoting ads featuring artificial intelligence, and tech capabilities at large, are not reading the room. Major brands such as Levi's and Toys R Us have eagerly experimented with AI in their...
View ArticleSportswear Brand On Chronicles a Refugee’s Extraordinary Path to the Olympics
Last year, Swiss sportswear brand On chronicled the remarkable journey of long-distance runner Dominic Lokinyomo Lobalu as the South Sudanese refugee sought to race for his adopted country,...
View ArticleSmokey Bear Celebrates 80th Birthday With Influencers and a Look Back
Smokey Bear is now an octogenarian and today, Smokey celebrates eight decades of educating Americans about the role they play in preventing human-caused wildfires. Smokey Bear emerged from his den...
View ArticleNetflix House Is Built on Brand Innovation and Cultural Cachet
Since its inception, Netflix has been a challenger brand. A born innovator, creating beyond convention. Equal parts cultural capital, content development, and category expansion, Netflix sets itself...
View ArticleHow Worldwide Partners Gives Indie Agencies an Edge and a Global Presence
Four years ago, Brazilian agency Propeg became a global agency. The 58-year-old independent agency was already a success in Brazil, but it wanted a reach beyond Brazilian borders. In 2020, Worldwide...
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