Glossier and Shopify Created a Shoppable Treasure Hunt to Promote a New Brow...
Ten-year-old millennial beauty and skincare brand Glossier is launching a new product next week that it hopes will generate lots of buzz. But before the new eyebrow product hits Glossier's ecommerce...
View ArticleExclusive: Sling TV’s Campaign Targets Those Irked at Paying for Channels...
Sling TV looks slightly different this morning thanks to a new brand campaign, visual identity, and mnemonic with the creative slogan, "Sling lets you do that." Sling TV offers three subscription...
View ArticleThredUp Debuts AI-Powered Chatbot and Image Search to Sort Inventory
ThredUp aims to solve one of the timeless challenges of thrift shopping: finding the perfect 'fit (and fit). New AI-powered tools rolling out over the next three days allow shoppers to upload an image...
View ArticleThe AP Sees Ad Revenue, Traffic Upticks Following Diversification Push
Last June, The Associated Press began a concerted effort to expand its advertising business, which generated just 5% of its total revenue compared with the roughly 80% it took in from its lucrative...
View ArticleT. Rowe Price Chooses Code and Theory for Global Digital Transformation
Global investment management firm T. Rowe Price, which has a big footprint in the retirement services field, has selected Code and Theory to transform its global digital footprint through a refreshed...
View ArticleWe’re Entering a New Era of Sustainability Marketing
Everything that fell under corporate social responsibility was every company's darling following the murder of George Floyd and the onset of the pandemic in 2020. But fast forward to now, and brands...
View ArticleGoogle Loses Antitrust Lawsuit Over Search Engine Dominance
A federal judge ruled Monday that Google unlawfully sustained its monopoly in online search and advertising market, citing Google's payments made to companies to secure prime placements on smartphones...
View ArticleAs Consumers Revolt Against High Prices, Brands Hope Ads Will Drive Sales
High prices are hitting a tipping point with consumers frustrated with the growing cost of products. While inflation has recently cooled a bit, big brands like McDonald's and Starbucks are blaming...
View ArticleUnlocking Fandom: How 2K Grows Brand Loyalty
Ronnie Singh, better known online as Ronnie 2K, parlayed being an avid gamer and message board participant into becoming a prominent figure in NBA 2K basketball game series and a leading presence on...
View ArticleVolkswagen Extends DDB’s Global Creative AOR Duties for 3 Years
Volkswagen is extending its contract with Omnicom agency DDB Worldwide as the carmaker's global creative agency of record. The extended contract will last into 2027. The partnership between the...
View ArticleThe Convergence of Commerce and Media With Unilever
In this episode of the Brave Commerce podcast, co-hosts Sarah Hofstetter and Rachel Tipograph sit down with Ryu Yokoi, chief digital officer for Unilever's Personal Care North America division, to...
View ArticleKeeping White Claw Summer Going With CMO Isabelle Sakai
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton interviews Isabelle Sakai, global chief marketing officer at Mark Anthony Brands International. Sakai shares insights...
View ArticleHow to Start a Creative Agency With Flower Shop
It's been 12 months since Flower Shop opened its doors to the world from an old florist unit on New York City's Lower East Side. In that short time, and in a tough economic climate, the creative agency...
View ArticleWhy Snoop Dogg Fits In Anywhere, Even the Olympics
A rare Olympic pin is "viraling" its way around the internet, fast becoming one of the more talked about and desirable objects on Earth--playfully featuring the Olympic rings as smoke clouds puffed...
View ArticleFox’s Q4 Ad Revenue Remains Flat at $1B
Fox ended its fourth quarter with a slight boost in revenue though profits were slightly down and advertising was flat year-over-year. Total quarterly earnings for the company was $3.09 billion in...
View ArticleTelevisaUnivision Closes Upfront With High Ad Prices for Sports
TelevisaUnivision is the latest broadcaster to finish upfront talks. According to a source familiar with the matter, the Spanish-language media company saw more advertisers participate in this year's...
View ArticleDotdash Meredith’s Digital Ad Revenue Grows 12%, Powered by Cookieless Ads
Digital media firm Dotdash Meredith, an IAC company, notched its second consecutive quarter of double-digit advertising growth, largely due to the continued performance of its cookieless targeting tool...
View ArticleAd Buyers Rethink X Presence Following the Platform’s GARM Lawsuit
X is back to warring with advertisers, and advertisers are back to executing caution when engaging with the platform, buyers told ADWEEK. Two buy-side sources who have advertised on X this year said...
View Article4 Implications of Google’s Landmark Antitrust Loss
Google's defeat in a landmark U.S. search antitrust trial could significantly alter the search industry if its appeal fails--a process that may take years. The antitrust ruling's aim to diminish...
View ArticleMeet ScalePost, the AI Firm Helping Perplexity Strike Deals With Publishers
Artificial intelligence startup ScalePost is helping firms like Perplexity--which announced its publisher revenue share program July 30--curry favor with publishers that have typically had a fractious...
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