How Snap and Scope3 Aim to Improve Carbon Measurement for Social Ad Formats
Scope3 is partnering with Snap to expand its carbon emissions measurement into social ad formats, marking the company's first deal with a social platform and offering more specific measurements beyond...
View ArticleMajor League Soccer’s Attitude and Access Scored It a New CMO
Major League Soccer has a robust post-pandemic story to tell, and it's found just the person to tell it. Newly announced senior vice president and chief marketing officer of MLS and Soccer United...
View Articlee.l.f. Beauty Calls for Diversity in Boardrooms With ‘So Many Dicks’ Campaign
A striking fact lays bare inequities in corporate leadership: There are more men named "Dick" on public company boards in the U.S. than women or diverse groups. "So Many Dicks," the wryly named...
View ArticleThe Ordinary Shirks Beauty Marketing Conventions in Minimalist Ads
It's well known that springing for a celebrity endorsement can do wonders for brand awareness. But beauty brand The Ordinary challenges this advertising truism in an intentionally star-free campaign....
View ArticleAdvertisers Are Still Significantly Under-Investing in the Hispanic Audience,...
The Summer of 1999 was a pivotal moment in the U.S. cultural zeitgeist: Latin pop music burst into the mainstream, driven by the crossover success and appeal of artists such as Ricky Martin, Jennifer...
View ArticleFox Renews Universal Basic Guys Ahead of Fall Premiere
Looks like Fox's famous Animation Domination lineup is about to get a little more universal. Universal Basic Guys--the latest addition to the network's Sunday night cartoon fare--has been gifted with...
View ArticleThe 24-Year-Old Neuro Researcher Reshaping Mindshare’s Media Plans and...
Kelechi Nwankwoala is the research lead at NeuroLab, the GroupM agency Mindshare's consumer neuroscience lab, where he measures consumers' emotions using methods like electroencephalogram, facial...
View ArticleCMOs Are Living Many Lives in the C-Suite
Stephanie McCarty has been a chief marketing officer for a little over five years, but the job she has today isn't the same one she took in 2018. "I feel like I play marketer part of the day, chief...
View ArticleADWEEK’s Media All-Stars Are Embracing Changing Technology
ADWEEK's Media All-Stars represent the changing face of media, from small, independent agencies to integrated networks and international clientele. As AI continues to influence media buying and the...
View ArticleBehind Hello Sunshine’s Success: Building Stories That Resonate
In this episode of The Speed of Culture, host Matt Britton is joined by Maureen Polo, head of direct to consumer at Reese Witherspoon's media company Hello Sunshine. They discuss how to leverage...
View ArticleCaitlin Clark Brings Increasing Brand Power Into WNBA Opening Day
There's bad news for onlookers betting that the 2024 WNBA rookie class won't transfer their marketability to the pros: The league, broadcasters and sponsors already confidently support Caitlin Clark,...
View ArticleExclusive: Golden State Valkyries Debut Women’s Basketball Brand on WNBA Opener
The Golden State Valkyries won't take the court as the newest WNBA franchise until 2025, but their brand goes to work today. On opening day for the Women's National Basketball Association, Golden State...
View ArticleABC Sees ‘High Potential’ in Fall Lineup
Leave it to Kaitlin Olson to bring some Philly sunshine to ABC's fall schedule. The star of FX's long-running comedy It's Always Sunny in Philadelphia will dabble in detective work via High Potential,...
View ArticleLongtime Condé Nast Chief Revenue Officer Steps Down
Conde Nast chief revenue officer Pamela Drucker Mann announced her departure from the media company this morning, according to an internal memo shared by the company. Mann, who joined Conde Nast as the...
View ArticleExpedia Launches Travel Media Network, Expanding Ad Business to Include...
Advertisers can now target Expedia audiences across the open web. The capability comes with the launch of Expedia's travel media network, building on the travel company's 20-year-old advertising...
View ArticleInside Amazon’s Star-Studded First Upfront Week Event
Today, Amazon hosted its first upfront week event. Now, it's time to assess the Fallout. Traditionally, the tech and retail media giant held events for advertisers in NewFronts the first week of May....
View ArticleGoogle Rolls Out SGE: Here’s How Publishers Are Responding
Google's AI-powered search tool, formerly Search Generative Experience, is now available widely in the U.S., with a global rollout following soon, CEO Sundar Pichai said at Google's I/O conference held...
View ArticleLook Inside the Pitch Deck That Sustainability Platform Provenance Used to...
Sustainability tech platform Provenance, which aims to simplify brands' green claims, announced Wednesday that it raised $5 million in a series A funding round. (Scroll down to view the full pitch...
View ArticlePlant-Based Battle: Beyond Meat’s CEO Pleads for Unity in Beleaguered Sector
The plant-based meat industry, faced with sales drops and image problems, has already identified its most outspoken foes, namely well-organized, deep-pocketed Big Pharma and Big Beef. But those aren't...
View ArticlePolitico Gets Access to More Reader Data, Launching Its First Consumer...
Politics publisher Politico began the rollout of its first consumer registration wall Wednesday, the first step in a larger strategy from the Axel Springer property to gather more information about...
View Article