Fossil Consolidates Global Media With Assembly
After a global media review spanning more than four months, Fossil Group is consolidating its account with the Stagwell agency Assembly. The brand is winding down its regional relationships with 15...
View ArticleGap Reinstates CMO Role, Hiring From PepsiCo to Drive Brand Revival
As it marches ahead with its turnaround plan, Gap has reinstated its chief marketing officer position, hiring PepsiCo's Fabiola Torres to fill it with a global remit. Torres will be the first person in...
View ArticleDisney Maximizes Streaming With Surprise Disney+, Hulu and Max Bundle
Disney and Max are a bundle of surprises ahead of upfront week. Top line Today, Disney Entertainment and Warner Bros. Discovery announced a new Disney+, Hulu and Max bundle. The companies call it a...
View ArticleLeaked Deck Reveals How OpenAI Is Pitching Publisher Partnerships
The generative artificial intelligence firm OpenAI has been pitching partnership opportunities to news publishers through an initiative called the Preferred Publishers Program, according to a deck...
View ArticleAfter Liberating Creativity in ‘1984,’ Apple Is Crushing It, And the Internet...
It was supposed to be a clever product demonstration for Apple's latest sleek, artificial-intelligence-powered iPad. But the brand, typically praised for its advertising, sparked a wave of backlash for...
View ArticleKendall Toole Explains Why You Don’t Quit in New Brand Video
As a Peloton instructor, Kendall Toole knows something about perseverance. Toole is a partner and shareholder in sports nutrition brand Don't Quit, and ahead of her appearance at Brand Play, ADWEEK's...
View ArticleHow Guinness Flipped Its Perception as a Winter Stout to Fuel Summer Growth
When the sun comes out, people's first instinct might not be to reach for a dark, creamy stout, sometimes seen as a heavier drink more suitable for cold weather. But Guinness, a leader in the stout...
View ArticleThe Speed of Culture: Leading Puma Into the Digital Age
In this episode of The Speed of Culture, host Matt Britton sits down with Ivan Dashkov, head of emerging marketing tech at Puma Group, to explore the evolving landscape of digital innovation in the...
View ArticleBreaking Storytelling Boundaries With Crunchyroll
In this episode of The Speed of Culture, host Matt Britton sits down with Gita Rebbapragada, chief operating officer of animation streaming service Crunchyroll. Rebbapragada shares insights on how...
View ArticleADWEEK’s Audio Awards 2024 Jury Revealed, Including WPP, We Are Social and...
ADWEEK's Audio Awards 2024 will be judged by an expert panel from firms including WPP, talkSPORT and The Telegraph, with experience across Amazon Music, Kraft Heinz, Universal Music and much more. Our...
View ArticleHow Creator Agencies Prepare for a ‘Deepfake Summer’
Artificial intelligence influencers offer a cost-effective, continuous presence on social media, and save time for brands running user-generated content campaigns. However, the rise of synthetic...
View ArticleWhat to Expect From WBD’s Upfront, According to Ad Sales Boss Jon Steinlauf
Warner Bros. Discovery will address marketers next Wednesday at its TV upfront presentation in Madison Square Garden, where ad buyers will be eager to hear the latest offerings coming to Max and...
View Article9 Winning Insights From ADWEEK’s Brand Play Sports Marketing Summit
The sports marketing landscape in 2024 is laden with opportunity for those willing to adjust their game plan. At the first ADWEEK Brand Play Sports Marketing Summit, held at the National Basketball...
View ArticleWant a Leg Up in the Ad Industry? Start in the Restaurant Business
Growing up, I had little to no idea what I wanted to do when I got older. What I did know from a very young age, however, was that I needed to make money to buy the things I wanted that my parents...
View ArticleTravel Ad Debunks Cold War Cliches in Pitch-Perfect Satire
The neighborhoods are dusty and desolate, the weather is foul and the inhabitants are sketchy at best--dupe sales, public urination and violent thuggery are common. The cuisine, if it can be called...
View ArticleHow Marketers Use Attention Measurement in CTV Strategies
As the worlds of digital trading and connected TV converge, some buyers and adtech firms are using attention metrics, already being adopted by digital publishers, to justify CTV pricing and judge...
View ArticleBrave Commerce: Balancing Flavor and Health in Canned Drinks
In this episode of Brave Commerce, Ben Goodwin, co-founder, CEO and formulator of Olipop, joins hosts Rachel Tipograph and Sarah Hofstetter to offer insights into the challenges and strategies involved...
View ArticleFollowing a Year of Hollywood Strikes, NBC’s Fall Lineup Is All About...
Live from New York... it's Sunday night? Saturday Night Live is celebrating the big 5-0 in 2025, and NBC is marking the occasion with a weekend-long celebration culminating in a three-hour special...
View ArticleThe Journey to Stardom: Insights From Songwriter Evan Bogart
We all have our favorite singers and bands that we love listening to and going to see in concert. However, most people are unaware of how these musicians were discovered and the process behind creating...
View ArticleHollywood A-Listers Pitched Brands This Week at Michael Sugar’s Way Upfronts
This week, A-list Hollywood talent including Mark Wahlberg, Scarlett Johansson and John Legend, pitched marketers on their creative projects at the Way Upfronts, ADWEEK has learned from a source...
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