Fate/Grand Order Was the Most-Tweeted-About Game in 2018
There were some 1 billion tweets about gaming worldwide in 2018, and Twitter shared a look at some of the topics that generated the most buzz on its platform last year. The countries and regions that...
View ArticleLittle-Known Watch Brand Offers Conservative Rebuttal to Gillette’s ‘Best in...
In a way unseen since Nike's controversial Colin Kaepernick campaign last year, P&G shaving brand Gillette all but dominated the cultural conversation last week with "We Believe," a digital...
View ArticleWhatsApp Users Globally Can Only Forward Messages to 5 Conversations...
WhatsApp began a test in July of limiting the number of people users could forward messages to, eventually capping that number at 20 globally and five in India due to both the climate in that country...
View ArticleFacebook Is Extending Its Test of a Petition Feature for Local Issues in News...
Facebook has been testing Community Action, a feature that enables people to share petitions about local issues on News Feed, in select U.S. markets over the past several weeks, and that test group is...
View ArticleQ&A: The Founder of Bombas on Why Brands Shouldn’t Think Too Hard About...
Does the world need a company that peddles $12 socks? That wasn't the question that Bombas founder Randy Goldberg initially asked himself. It was, rather: "How can we solve a societal problem?" Socks...
View ArticleComcast Shares More About Its New OTT Service, Which Will Have a ‘Light...
One week after Comcast officially threw its hat in the OTT ring, company execs shared more details about the upcoming streaming service during this morning's earnings call. The new service "will be...
View ArticleHulu Drops Its Limited Ads Monthly Subscription by $2, But Raises Live TV $5
One week after Netflix revealed double-digit increases to each of its subscription plans, Hulu is responding with some price hikes--and one notable price drop--of its own. Starting next month, the...
View ArticleCondé Nast Will Put All Titles Behind a Paywall
By the end of this year, every Cond? Nast title based in the U.S. will have a paywall. But the paywalls, for brands that range from Vogue and GQ to Bon App?tit and LGBTQ site, them, won't be a...
View ArticleOn the Adweek Podcast: The Lessons of Gillette
It's not often that an ad triggers a national discussion the way Gillette's recent spot did. The ad, which covers topics like toxic masculinity, bullying, sexual harassment and misogyny, immediately...
View ArticleIn a Digitalized World, Consumers Yearn for Authenticity From Brands
Like it or not, deep fakes are here. Don't believe it? Watch as comedian Jordan Peele uses artificial intelligence to make Barack Obama deliver a phony PSA. As deep fakes scale, consumers will become...
View ArticleInstagram: Here’s How to Share Netflix Content to Stories
Netflix recently added the ability for iPhone users to share links to shows and films on Instagram Stories. This feature will be added to Netflix's Android application in the future. Our guide will...
View ArticleCardi B and Steve Carell Join the Party in Pepsi’s Latest Mysterious Super...
When hip-hop superstar Cardi B isn't offering her own takes on the extended U.S. government shutdown, she's confirming rumors, first reported by TMZ, that she will star in Pepsi's big Super Bowl ad....
View ArticleUPS Ships a Majority of Its Global Ad Business to IPG Without a Review
UPS, or the United Parcel Service, has sent the majority of its creative and media accounts globally to IPG, without a review. The Martin Agency will now serve as the global logistics company's...
View ArticleBrands Dedicated to Specific Values Stand Out Amidst the Government Shutdown
The beauty of knowing who you are is knowing when to act. As brands react to the current government shutdown, it's striking to see how genuinely authentic most of them feel. Companies including REI,...
View ArticleR3 Report Finds Publicis Groupe as the Top Generator of New Business Revenue...
Even though the number of accounts placed in review in 2018 declined 5.5 percent from the previous year, those that did change hands led to a 7.5 percent hike in global new business revenue for...
View ArticleHow the Creative Agency of the Future Might Look
The workplace and the workforce are changing rapidly among creative agencies, and competition is increasing as China launches its "Made in China 2025." Here's how your workplace and organization will...
View ArticleOpenX Moves Infrastructure to Google Cloud
In a sector of the advertising industry that some would say is suffering from the effects of commoditization, OpenX is pinning its hopes on moving its infrastructure from physical servers to the Google...
View ArticleAvocados From Mexico and Doritos Roll Out a Second Round of Super Bowl Teasers
Bring on even more Super Bowl teasers! Avocados From Mexico and Doritos both shared a second round of teasers for their Big Game ads today. Both brands have already put out one teaser, but are adding...
View ArticleThe Creators of Netflix’s You Sold the Show by ‘Cyberstalking’ TV Execs to...
It's rare that a show fails on one platform before becoming a hit on another, as You has done on Netflix after initially floundering on Lifetime last fall. But the drama might have never gotten off the...
View ArticleTwitter Is Testing an Original Tweeter Tag to Add Clarity to Conversations
Twitter's efforts to make conversations on its platform easier to follow are continuing with the test of an Original Tweeter tag to distinguish the account that started a thread. The social network...
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