Bumble Will Debut a New Campaign Starring Serena Williams During the Super Bowl
Bumble has announced plans to release a new campaign starring the company's latest global advisor, Serena Williams, during the Super Bowl. Though, it's unclear if the brand will actually advertise...
View ArticleThis Is How 98 Percent of The World Stays Connected
If you've ever wondered how the words you're reading right now (and the video you're about to watch) get from here in New York to, say, Sydney, S?o Paulo, Seville or Singapore, then this is the video...
View ArticleDoorDash Jumps on the Autonomous Delivery Bandwagon
Delivery company DoorDash is partnering with self-driving car company Cruise to test food and grocery delivery early this year via an autonomous vehicle in San Francisco. A rep said the company will...
View ArticleVice-Owned Virtue Names New Creative Lead, Moves Beyond Parent Company’s...
Virtue wants brands around the world to know that it's no longer one with Vice. Just over one year after officially consolidating its marketing divisions under one umbrella, folding the Carrot brand...
View ArticleHere’s How Messaging Is Positioned to Dominate in 2019
Messaging is the most frequent digital activity that a person does, period. In 2018 alone, the four largest mobile messaging apps (WhatsApp, Facebook Messenger, WeChat, Viber) held 4.1 billion combined...
View ArticleThis Self-Aware McDonald’s Ad Knew Exactly What You Needed on New Year’s Day
There are many ways to cure a hangover ... and some are actually backed by science. Hydration, supplements and a little "hair of the dog" appear to be some proven methods--as is eating a good...
View ArticleSnack-Wielding Robots From PepsiCo Are Invading the University of the Pacific
In days of yore, peckish college students had to physically seek out sources of sustenance. No more: Food giant PepsiCo announced it is bringing a fleet of self-driving robots to the nearly 5,000...
View ArticleCustom Clothing Company RedThread Wants a World Without Sizes
After giving birth to her second child, Meghan Litchfield was faced with a conundrum: Nothing in her closet fit. But shopping for new items didn't solve the problem, either. No matter what she tried...
View ArticleAfter Over a Decade, The Economist Released Its First TV Ad to Sustain...
For the first time in more than 10 years, The Economist will run a TV ad. Developed by Proximity and dubbed "Never Stop Questioning," the 40-second spot from the London-based publication will run on...
View ArticleQ&A: Salesforce’s Chris O’Hara Wants Marketers to Capitalize on the Data...
If you want to learn about data, Chris O'Hara is the right person to ask. O'Hara, who leads global product marketing for Salesforce Marketing Cloud's suite of data and audience products, is a big...
View ArticleMastercard Hires Its First Chief Experience Officer
Mastercard has added a new position to its C-suite: chief experience officer. The company has hired Donald Chesnut from SapientRazorfish for the newly created role. Chesnut will officially join the...
View ArticleYouTube: Here’s How to Stop Videos From Auto-Playing on the Home Feed
YouTube recently updated the home feed in its mobile application so that videos will now automatically begin playing (without sound) as users browse. If you want to stop videos from automatically...
View ArticleIntuit Brand TurboTax Announces Its Return to the Super Bowl
TurboTax has confirmed that it will return to the Super Bowl in 2019. CBS is selling ads for the Feb. 3 broadcast of Super Bowl LIII for just north of $5 million for 30 seconds of air time. At this...
View Article72 School Buses Became a Mile-Long Moving Billboard About the Scope of Human...
Atlanta is used to traffic logjams, but at least this one was for a good cause. A caravan of 72 school buses formed a mile-long billboard earlier this week to raise awareness of Georgia's massive...
View ArticleNew Year, New Teammates: NFL Announces Partnerships With Caesars...
The NFL is ringing in the new year with two groundbreaking partnerships. On Thursday, the organization announced its first casino sponsor, Caesars Entertainment, and on Friday, it named Intuit TurboTax...
View ArticleConsumers Have Made Their Needs Loud and Clear, yet Brands Keep Missing the Mark
In a fast-paced, competitive landscape, brands are doing everything they can to stand out and connect with the new consumer. But how many brands are actually reaching the consumer in a meaningful way?...
View ArticleTwitter and the College Football Playoff Huddled Up for National Championship...
Roll Tide or Tiger Rag? Twitter has got you covered either way for Monday's College Football Playoff National Championship game Monday night at Levi's Stadium in Santa Clara, Calif. David Herman of...
View ArticleAudi Will Showcase Its E-tron Models With an ‘Electric’ 60-Second Super Bowl...
Mark off another car brand advertising during the Super Bowl this year. Audi announced today that it will run a 60-second spot during the second quarter of the game, airing on Feb. 3 on CBS. This will...
View ArticleEllen DeGeneres Wants Kevin Hart Reinstated as Oscars Host
The job of Oscars host has been vacant since Kevin Hart stepped down almost a month ago, after his years-old anti-gay tweets resurfaced. Due to the efforts of Ellen DeGeneres, herself a former Academy...
View ArticleThis Ad Marketplace Uses Packages as a Prime Advertising Space
Brands try every available marketing tool to meet customer acquisition costs, and in the fancy digital age, some companies are bringing back some old-school tactics, like package ad inserts. UnDigital,...
View Article