Broadcast Station Group Execs Don’t Believe Sinclair-Tribune Decision Will...
Chief executives from some of the television industry's top broadcast TV station groups participated in an NAB Show New York panel today about the state of the local broadcast industry. The...
View ArticleFacebook Is Trying to Keep News Feed Free of Content Copied From Other Sites
The most recent tweak to Facebook's News Feed algorithm is taking aim at low-quality sites that predominantly copy and republish content from other sites without adding any value. The social network...
View ArticleNebraska Snubs Its Haters With New Tourism Slogan: ‘Honestly, It’s Not For...
Turning negatives into marketing positives can be tricky propositions but, when done right, result in magic. Exhibit A from last year, and likely the strongest recent example: Snowbird and Struck,...
View ArticleCP+B Announces That It Will Be Quitting All Awards Shows
In a move that echoes Publicis Groupe's headlining decision to pull out of this year's Cannes Lions Festival of Creativity, Crispin Porter + Bogusky announced today that it will no longer enter any...
View ArticleSinclair CEO On Company Buying Cable Operator: ‘For the Right Price, I’ll...
If anyone thought Sinclair Broadcast Group might be skittish about future mergers and acquisitions in light of the federal government's push to shut down the $3.9 billion merger with Tribune Media,...
View ArticleMatch Finds Its Perfect Partner in 72andSunny
Ah, there's nothing like finding true love. Apparently, Match found it in 72andSunny Los Angeles, which the online dating service named its creative agency of record following a review. "At a time...
View ArticleThe ‘Original’ Hemsworth Brother Gets in on the Act Promoting Australia Tourism
Tourism Australia has recruited yet another Hemsworth brother--this one dubbed "the original Hemsworth"--for a behind-the-scenes look at a fake movie that "almost took the world by storm." It's a...
View ArticleShowtime CEO David Nevins Will Oversee All CBS Networks and Studios as Chief...
CBS Corp's president and acting CEO Joe Ianniello is making moves to shore up the company in the wake of Les Moonves' exit in September. Today, he elevated Showtime Networks CEO David Nevins to chief...
View ArticlePras Michel Wants His Blockchain-Powered Phone to Help Users Own Their Data
Pras Michel, the Grammy-winning hip-hop artist, wants smartphone users to start controlling--and monetizing--their own data. Michel, a founding member of the Fugees and now founder of the blockchain...
View ArticleWith Bryan Cranston at the Wheel, W+K Debuts a New Brand Positioning for Ford
The New York office of Wieden + Kennedy is turning the key on a new era for Ford in its new campaign for the automaker. The agency was tapped to lead Ford's fall campaign in August, while its global...
View ArticleIf You Want to Be Part of Russia’s Growing Ecommerce Market, You’d Better...
The story of ecommerce in Russia is the story of a maturing digital economy, but also oil tycoons, a fugitive, allegations of corruption and human rights violations--and a guy known as the Darth Vader...
View ArticleShould Walled Gardens Lose the Walls and Become Community Gardens?
Platforms like to be at the center, between both sides of a market. Many ad platforms--in particular, walled gardens that previously seemed unassailable--now find themselves in an untenable position,...
View ArticleThe Facebook Journalism Project Is Teaming Up With Storyful to Train...
The Facebook Journalism Project is teaming up with social media intelligence company Storyful on an initiative to bring social media literacy training to reporters and editors around the world....
View ArticleSprint Is Selling Hulu’s Live TV Service as an Add-On Option for Subscribers
For the past year, Sprint's unlimited wireless customers have been able to stream Hulu's limited commercials plan for free. Now they'll also be able to subscribe to Hulu's live TV service directly from...
View ArticleFacebook Video Ad Metric Lawsuit Prompts Publishers to Revisit the ‘Pivot to...
New information in an updated court filing against Facebook has prompted publishers to reconsider the extent of the miscalculation they made when reallocating resources to video teams in an effort to...
View ArticleWhat Blockchain Will Mean for Advertisers and Publishers
At Adweek's Elevate: Blockchain event earlier this week, we gathered some of the top minds in the ad-tech space to discuss and debate the promise of what blockchain will mean for the brand marketing...
View ArticleCross-Device Measurement Got a Boost With the Release of Facebook Attribution
Facebook continued its efforts to give advertisers more information on the performance of their efforts on and off the social network with Friday's introduction of Facebook Attribution. Facebook...
View ArticleThis Cosmetics Ad From Japan May Be the Most Romantic Love Story of the Year
With Halloween just around the corner, you can expect makeup companies to ramp up their marketing in ways that highlight (pun not intended) the fun and versatility of their products. However, you may...
View ArticleAfter Almost 4 Years, Lenny Letter Shuts Down
Almost four years after launching Lenny Letter, former collaborators Lena Dunham and Jenni Konner are saying goodbye to the brand. There was no specific reason given as to why the brand, largely...
View ArticleJimmy Kimmel Tells New Yorkers Trump Will Overhaul Lincoln Center With...
As part of his show's weeklong visit to Brooklyn, Jimmy Kimmel decided to play a prank on New Yorkers--by telling them that President Trump had purchased Lincoln Center and would be soon be packing the...
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