6 Key Takeaways From The 2018 IAB NewFronts
As the 2018 Digital Content NewFronts winds down-at least the East Coast version-the Interactive Advertising Bureau gathered publishers, brands, and media buyers at its Ad Lab this morning, and, over...
View ArticleVice Media’s New CEO Makes Her Debut On The NewFronts Stage
Unlike previous years, there was no boxing match, and no half-sauced Shane Smith on stage at this year's NewFront presentation. Instead, attendees heard from Smith's CEO successor, Nancy Dubuc, who...
View ArticleAt the Kentucky Derby, Brands Focus on Being Part of the Experience, Not Just...
On Kentucky Derby day, home of "the fastest two minutes in sports," there's plenty of downtime at the Churchill Downs venue between thoroughbred races, and sponsors like Coca-Cola, Budweiser, Ram and...
View ArticleDisruptors 2018 Interview: Alma Har’el’s Free the Bid Is Creating a...
Director Alma Har'el, one of the 39 women Adweek selected for our second annual Disruptors list, founded the non-profit Free the Bid in 2016 to push for more diversity behind the camera when it comes...
View ArticleGoogle Bans Bail Bond Services From Advertising on Its Platform
In a blog post on Monday, Google took a bite out of bail bond services. The company announced that starting in July, it will prohibiting ads from bail bond service companies across all of its...
View ArticleLinkedIn: Here’s How to Save Articles and Read Them Later
Did you know LinkedIn allows you to save articles and read them at a later time? Our guide will show you how this feature works. Note: These screenshots were captured in the LinkedIn application on...
View ArticleHow Agencies Can Benefit From the Gig Economy While Providing Much-Desired...
The age of impermanence is here. As the North American head of a small creative agency, I'm seeing several trends that tell me this is so. First of all, the brand and agency models are shifting;...
View ArticleA Lovably Ineffective Beer-Delivery Drone Stars in Budweiser’s Big World Cup...
Carrying a single beer from St. Louis to Moscow, while ideally keeping it nice and cold, would be a tough mission for a human. And apparently, it's even a struggle for the occasional drone designed...
View ArticleThis Account Director Splits Her Time Between Helping Clients and Saving...
The practice of rhino poaching has increased 9,300 percent since 2007. Three rhinos are killed for their horns every day--and if something isn't done to help save them, the endangered species is...
View ArticleFormer ESPN Chief John Skipper Joins Streaming Sports Media Company Perform...
Former ESPN president John Skipper is back in the sports media game after a stunning exit from The Walt Disney Company last December. The sports television veteran has been named executive chairman of...
View ArticleQuartz Joins Digital Ad Marketplace Concert to Reach Top Execs
The news website Quartz has signed on to Concert, a digital ad marketplace created by Vox Media and NBCUniversal, the companies announced today. The new partnership allows for a vertical on Concert...
View ArticleThis Agency Is Partnering With a Former Neo-Nazi to Combat Violent Extremism...
With increased ease of access to potential members and the ability to easily indoctrinate vulnerable individuals with misinformation, it's now easier than ever for hate groups to recruit new members...
View ArticleHarrowing PSA Depicts Life With ALS More Effectively Than Any Ice Bucket...
Do you remember a viral craze called "the ice bucket challenge?" It was truly a charity campaign for the social media age. Every celebrity, semi-celebrity and wannabe celebrity participated (including...
View ArticleThis Copywriter Scored Her First Job by Showing Up at McCann Bristol Dressed...
Advertising is an inherently creative industry, and we've all seen some unusual applications from students, recent graduates and juniors looking to get their foot in the door by demonstrating their...
View ArticleHere’s a Quick Look at the Major Changes From Facebook’s Massive Reorganization
Facebook internally announced a massive reorganization this week, creating three groups and shifting several key executives into new roles with new responsibilities. The three new groups are Family of...
View ArticleBeer Delivery Drones, Noise-Activated Cups and Dozens of Countries: It’s...
If you thought live sporting events couldn't get any more frenetic, Budweiser's poised to raise the bar this year. As the FIFA World Cup's official beer for over 25 years, Budweiser is taking advantage...
View ArticleCranemere Group CEO Jeff Zients Will Take Jan Koum’s Seat on Facebook’s Board
Facebook filled the seat on its board of directors that will be vacated at its annual meeting later this month due to Jan Koum's departure with Jeff Zients. Koum, co-founder of WhatsApp, revealed last...
View ArticleHavas Expands North America Chief Strategy Officer Role Globally
Havas Group today announced it is expanding its chief strategy officer of North America's role. Greg James will take on the newly created position of global CSO, effective immediately. "The U.S....
View ArticleWalmart Scores 2 Major Victories Over Amazon
As Walmart confirmed its $16-billion investment in Indian e-commerce platform Flipkart, news also emerged that its subsidiary, Jet.com, is now an Apple authorized reseller where consumers can buy a...
View ArticleKik Is Creating Its Own Blockchain for Its Cryptocurrency Kin
Less than a year after creating its own cryptocurrency, Kik wants to build its own blockchain. The Canadian messaging app is planning to move away from its current blockchain to create one that better...
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