Serena Williams’‘Voice of Belief’ Sets the Tone in Poignant Nike U.S. Open Ad
Nike shows the "Voice of Belief" that has allowed Serena Williams to carry on in the face of adversity in a powerful new "Just Do It" ad. Serena Williams returns to the U.S. Open this week during a...
View ArticleYouTube Just Made It Easier for People to See Just How Long They’re Watching...
YouTube announced Monday that it consolidated all of its tools that enable people to control and monitor their usage of the video site in a single location. The video site's parent company initially...
View ArticleEsurance Upgraded Monday in 10 Cities, Offering Puppy Playtime and Better DMV...
Following up its campaign featuring Dennis Quaid (who, for some reason, kind of looks like Harrison Ford), Esurance is taking its new "Surprisingly Painless" tagline to heart with a 10 city activation...
View ArticleWhy Eat Healthy? This Charming French Ad Slowly Reveals One Girl’s Very...
This 90-second commercial touting a new loyalty card from French grocery chain Intermarch? might just satisfy your appetite for sweet storytelling. Using the card, shoppers can earn discounts when they...
View ArticleTop Facebook Communications Exec Rachel Whetstone Is Netflix-Bound
Facebook vice president of communications Rachel Whetstone is leaving the social network to join Netflix as chief communications officer. Whetstone left Uber in July 2017 to become vp of communications...
View ArticleWunderman Elevates Head of Operations to Chief Operations Officer, North America
WPP-owned global digital agency Wunderman today announced the promotion of Robyn Tombacher to the newly-created role of COO of North America, effective immediately. She previously served for the past...
View ArticleA Fortune—and an Ad? How One Company Is Penetrating Chinese Restaurants
The future includes an ad--at least, according to millions of fortune cookies currently being rolled out in Chinese restaurants across the country. These cookies are the work of Open Fortune, a company...
View ArticleAmobee Closes $100 Million Purchase of Videology
Telcos are increasingly turning their sights on the rapidly consolidating ad-tech sector, with a mutual wariness of players such as Amazon, Facebook and Google being the common thread connecting...
View Article3 Ways Brands Can Thrive in an Ever-Changing Retail Industry
Retail isn't dead, just boring retail is. This assessment by John Costello, former president for global marketing and innovation at Dunkin' Brands, simultaneously points out that the death of retail...
View ArticleHave to Work on Labor Day? Maxwell House Might Reward You With a ‘Paid Day Off’
Maxwell House is offering folks more than just a coffee break for Labor Day. The brand invites users to tweet @Maxwell_House from Sept. 1 through Sept. 3 using the hashtags #LaborOnLaborDay and...
View ArticleWhat Does an ‘All-American Family’ Look Like? HP Created a Challenge to Show...
To most people, the image of an "all-American family" consists of a heterosexual white man, woman and children. 74 percent of 2,000 people surveyed in an HP-commissioned study believed that the typical...
View ArticleFormer Facebook Claimant Paul Ceglia Is Fighting Extradition From Ecuador
Just when you think you've seen the last of self-proclaimed Facebook co-founder Paul Ceglia, he turned up in Ecuador. Ceglia filed an ill-fated lawsuit against Facebook and its founder and CEO, Mark...
View ArticleThe Influencer Marketing Sector Reacts to Instagram’s New ‘About This...
Instagram announced three updates today aimed at boosting user safety, authenticity and transparency. The Facebook-owned app revealed an About This Account feature, a revamped verification application...
View ArticleSnapchat Continues Its Surge Among U.S. Teens, While Facebook Free Falls
Snapchat is the social network of choice among teens in the U.S., with Facebook declining in that age group but maintaining its grip on older users, according to the latest findings from eMarketer....
View ArticleNew Community Guidelines Are Coming to Tumblr Sept. 10
Tumblr is making some changes to its community guidelines, set to take effect Sept. 10, with an aim of eliminating hate speech, glorification of violence and its perpetrators and non-consensual sexual...
View ArticleWhatsApp: Here’s How to Turn on Two-Step Verification
Did you know WhatsApp allows you to turn on two-step verification in order to add extra security to your account? When this feature is turned on, you'll need to enter a PIN each time you register your...
View ArticleNewFronts West Coast Lineup Will Include Companies Like Snap Inc. and the Los...
The Interactive Advertising Bureau has announced the lineup for its NewFronts presentation on the West Coast. The lineup, touted by IAB as the "initial" 14 media companies that are now on board, will...
View ArticleAmazon Reportedly Planning to Launch an Ad-Supported Video Service
Amazon.com has an ad-supported TV service in the works that would be free to those who use the company's Fire TV streaming devices, The Information reported. The service is reportedly being developed...
View Article3 Areas Where Influencer Marketing Needs Further Development
In the last few weeks the influencer marketing industry has had a particularly important spotlight shone on some of its big issues by Unilever's Keith Weed. I believe it all comes down to that...
View ArticleHow a Short-Term Sacrifice Can Lead to Long-Term Benefits
In 2011, Patagonia ran a full-page ad in The New York Times that featured its best-selling R2 coat below a banner that read "Don't buy this jacket." Published on Black Friday, one of the most...
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