HP and American Express Created Digital Edens and Cabana Getaways at NY’s...
Music festival Panorama had a bleak start to its three-day event--held each year on Randall's Island in New York since its inception in 2016--thanks to some severe thunderstorms in the area. Those...
View ArticleIntel Is Sending Drones to Help Repair Sections of the Great Wall of China
Technology can have a role in preserving and restoring some of the world's most precious historical landmarks, and Intel is proving it with a new drone and AI-based initiative to repair sections of the...
View ArticleFacebook Removes Dozens of Accounts Seeking to Interfere With Midterm Elections
Facebook has identified and removed more than two dozen accounts involved in "inauthentic behavior," or what can be described as part of a coordinated misinformation campaign, the company said on...
View ArticleUnmetric: MLB Playoff Contenders Take the Lead in July on Facebook, Twitter,...
Two first-place teams and another club that most people expected to be in first place posted the highest growth among Major League Baseball squads on Facebook, Twitter and Instagram in July, according...
View ArticleLinkedIn: Here’s How to Edit a Comment You’ve Posted
Did you know that LinkedIn allows you to edit the comments you've posted on other users' posts? Our guide will show you how this is done. Note: These screenshots were captured in the LinkedIn...
View ArticleFacebook Is Cutting Off API Access for Apps That Failed to Meet Its Aug. 1...
Facebook vice president of product partnerships Ime Archibong issued a reminder to developers with applications that use the social network's platform APIs (application-programming interfaces): Today...
View ArticleSee How Peloton Gets Cyclists ‘On to the Next’
Anyone who has ever taken a spin class can confirm that it is not for the faint of heart. From the moment you secure your foot onto the pedal you're committing to a temporary, yet grueling sojourn...
View ArticleHow Facebook and Google Are Changing the Travel Industry for Brands and...
Emerging technologies are changing not just how travel brands do business but also when they do it. After years of intense focus on the moment of conversion, travel companies are beginning to reach...
View ArticleHow GLOW’s Creators Decide Which ’80s Brands (Like Nerds) to Include in the Show
The Netflix comedy GLOW is inspired by a real women's professional wrestling TV program (Gorgeous Ladies of Wrestling), but that's far from the only '80s brand that pops up in the series. Liz Flahive,...
View ArticleThese Are the 8 Best Movie Marketing Campaigns of 2018 (So Far)
2018 has been a weird year for movie marketing. Overall theatrical ticket revenue is up, but actual ticket sales are down, with the increased revenue coming mainly from a handful of early-year...
View ArticleHow Much Time Did You Spend on Facebook and Instagram Today?
Facebook and Instagram want people to spend quality time on their platforms, even if that means spending less time on their platforms. Instagram product management director Ameet Ranadive and Facebook...
View ArticleEmbattled Papa John’s Hires Endeavor Global Marketing as Its New Agency of...
Pizza chain Papa John's has turned to another ad agency to help the company move through its ongoing identity crisis. The brand chose Endeavor Global Marketing, the creative division of the Endeavor...
View ArticleSnapchat Is Introducing Voice-Controlled Lenses
Voice-controlled lenses are making their way to Snapchat users starting Wednesday. When voice-controlled lenses are added to the messaging application's Lens Carousel, they will recognize "a small...
View ArticleThis Visual Search Tool Aims to Demystify the Value of Esports Sponsorships
The esports economy is projected to reach a little over $900 million this year, but the nascent space remains largely uncharted territory for marketers. Brands are spending 50 percent more in the space...
View ArticleHow Brands Can Spice Up Adverts With Augmented Reality Banner Ads
Once hailed as the future of online advertising, banner ads have since sunk into a state of functional utility. They're a must-do, of course, but no longer exciting or driving huge conversions. And...
View ArticleHow Can Marketers Deal With an Oversaturated Digital Space? Turn Back to...
"Saturated" does not begin to describe the channels for digital marketing. Brands wield billion-dollar budgets for it like the internet is about to go out of style--and maybe that's because, in some...
View ArticleSee a Smart Home Go Rogue in New State Farm Campaign
Over the years, State Farm Insurance has emphasized that they are prepared to be there for you like the very best neighbor, whether your car breaks down or your "she-shed" is inexplicably engulfed in...
View ArticleHoneywell Selects Custom IPG Agency as AOR
Honeywell is the latest client to turn to a holding company's dedicated unit approach. The multinational consumer and commercial goods conglomerate consolidated its advertising account by selecting a...
View ArticleH&M’s New Brand Tapped Into the Power of Influencers and Instagram Polls to...
For some creators on Instagram and Snapchat, their followers are the real influencers. Their followers decide what they like, what they want more of and will voice any dissatisfaction with the...
View ArticleEven With Wrestling and More Football, Scripted Shows Will Still Be a Big...
Fox chiefs Dana Walden and Gary Newman still aren't talking about their own futures after the Disney-Fox deal closes, but the Fox Television Group chairmen and CEOs are sharing more details about what...
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