Gizmodo Media Group Avoids Layoffs After Round of Buyouts
Gizmodo Media Group will not lay off people after enough staffers took voluntary buyouts, editorial director Susie Banikarim told employees in a memo today. "While that is the outcome for which we'd...
View ArticleThe 12 Best Outdoor Ad Campaigns of the Year
In advertising's golden age, "outdoor" was a category essentially synonymous with billboards. And while there are certainly still a few creative boards on display in this year's top winners at the...
View ArticleMeditation App Expands Its Subscription Membership to Google Assistant and Alexa
Meditation: One of Silicon Valley's favorite ways to unwind after building platforms with major data breaches or running ads on videos promoting AIDS-denialist content. Now, one of the most popular...
View ArticleThe Internal Processes Marketing Teams Should Automate Now
There are a number of misconceptions surrounding marketing automation. For instance, many marketers think that using automation technology involves a lengthy implementation process along every step of...
View ArticleAmazon Prescription Delivery Is Just the Tip of the Iceberg
Amazon is acquiring online pharmacy PillPack, marking its latest move into the healthcare industry and bringing it one step closer to helping 100 million Prime members manage their health. The release...
View ArticleEverlane Is Encouraging Customers to Take a Stand Against the Separation of...
"For families. For unity. For our basic human rights." That's how Everlane opens its email asking people to march in this weekend's Families Belong Together rallies protesting the separation of...
View ArticleLuggage Company Away Raises $50 Million in Latest Round of Funding
Away, the luggage brand that's taken over Instagram feeds everywhere, has raised $50 million in a Series C funding led by Global Founders Capital, Forerunner Ventures and Comcast Ventures. The...
View ArticleThe Best Cannes Lion Is Actually Bronze, Argues This Creative Who Just Won a...
If you work in advertising, your chances of winning any Cannes Lion is incredibly slim. And just think, if you don't work in advertising, the odds are even worse. So who are we to begrudge anyone a...
View Article85% of Conservatives Believe Social Networks Censor Political Speech,...
Do technology companies lean liberal when it comes to supporting political views? Respondents to a recent study by Pew Research Center seemed to think so, with 72 percent going as far as to say that...
View ArticleCalifornia Lawmakers Pass Sweeping Online Privacy Legislation
California has passed a new law that will give state residents the most sweeping online privacy rights in the nation--and hand tech companies some of the strictest rules in the process. State lawmakers...
View ArticleMusic Can Now Be Added to Photos, Videos in Instagram Stories
Are you ready to sing along with Instagram Stories? Instagram announced in a blog post that 400 million people are using Stories every day--up from 300 million in the third quarter of 2017--and they...
View ArticleFacebook Created a Playful Space for Makers on the Beach at Cannes, With...
CANNES, France--Facebook's experience on the beach at Cannes this year was a joyous ode to creativity. You could learn the art of pin- and printmaking, attend Story School to up your Instagram game or...
View ArticleOf Course Gummy Shoes Are the Best Way to Celebrate James Harden’s MVP Honor
In celebration of James Harden's MVP title, Trolli's artisans, working entirely in the medium of gummy, crafted 12-pound gummy replicas of Harden's Adidas' Harden Vol. 2s MVP edition sneakers. The...
View ArticleBest Western Is Turning to IBM Watson’s AI to Help Travelers Plan Summer...
Ahead of the July 4 holiday, Best Western is debuting an ad campaign to provide travel tips, destination recommendations, special offers, and of course, local accommodations. That's standard fare for...
View ArticleTech and Media Companies Are Teaming Up to Keep Brazil’s Elections...
Voters in Brazil are set to go to the polls and choose a president starting Oct. 7 and running through Oct. 28, and the Comprova initiative was established to help ensure that the news those voters see...
View ArticleAs Waste Plagues the Fast-Fashion Industry, Asos Is Taking a Step Toward...
Sustainability is not a new concept in the fashion industry. The past decade has seen the rise of eco-friendly brands such as Reformation, Veja, and Simon Miller. Luxury fashion houses such as Burberry...
View ArticleInside Nike’s Most Successful Failure
CANNES, France--Many brand marketers love to say they value bold ideas and taking risks, but few would likely have the stomach for a project like Breaking2. Both ambitious in goal and massive in...
View ArticleInstagram Tells Its Users, ‘You’re All Caught Up’
Instagram began notifying users when they've seen every post in their feeds from the past two days. The Facebook-owned photo- and video-sharing network announced in a blog post that iOS and Android...
View ArticleWith the End of Toys ‘R’ Us, Are Jingles Next?
The world, and especially the internet, took a walk down Nostalgia Boulevard as Toys "R" Us officially closed their doors on Friday and bid the beloved (albeit debt-riddled) toy chain adieu. There were...
View ArticleFake Followers Are the Latest Data Fraud Issue Hurting Brands
Data-driven marketing has a problem. Unilever chief marketing officer Keith Weed set off alarm bells recently when he called for "urgent action" in response to the problem of fake followers of supposed...
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