These 10 US Brands Spent the Most on TikTok Ads Last Year
After going dark for a few hours over the weekend, TikTok has returned following a pledge from President-elect Donald Trump to delay the app's U.S. ban on his first day back in office. Whether the...
View ArticleAllen Media Plans to Hub Weather in 2025
Amidst reports of further cost cutting and layoffs, Allen Media Broadcasting announced Saturday it will hub its weather forescasts. In a press release (this one was posted to the website of its San...
View ArticleHere’s How to Watch Donald Trump’s Inauguration
President-elect Donald Trump is set to begin his second term in the Oval Office on Monday, Jan. 20. The Inauguration Day ritual will attract considerable attention as Trump returns to office with a...
View ArticlePresident Donald Trump Signs Executive Order Holding Off TikTok Ban by 75 Days
Just hours after taking office, President Donald Trump signed an executive order Monday night instructing the attorney general's office to delay enforcing the law that banned TikTok in the U.S....
View ArticleNewsers React to Donald Trump’s Inauguration
Donald Trump was sworn in as America's 47th president on a chilly Monday in Washington, D.C. President Trump took the oath of office a little after Noon/ET inside the U.S. Capitol rotunda. "From this...
View ArticleTotino’s Super Bowl 59 Teaser Hints at More Alien Interactions
Totino's Pizza Rolls is betting that snacks, comedy, and aliens will be the way to people's hearts and stomachs with its upcoming Super Bowl debut. The General Mills brand has again enlisted comedy duo...
View ArticleLocal Meteorologists React to Allen Media’s Hub Announcement
After Allen Media Broadcasting said it would hub some local weather forecasts using The Weather Channel in Atlanta, reaction came from those affected and from news outlets looking to understand how the...
View ArticleHow Brands TikToked Their Way Through a Supreme Court-Trump Flip-Flop
It's been a busy few days in U.S. politics, from Donald Trump's tech-CEO-studded presidential inauguration, the declaration of a "border emergency," and the revoking of federal DEI guidelines. Amidst...
View ArticleGroupM CEO Brian Lesser Revamps Global Leadership Structure
GroupM CEO Brian Lesser unveiled a new global leadership structure and team Tuesday for the media investment arm of holding company WPP. Lesser spoke with ADWEEK earlier this month and said he was in a...
View ArticleHow Netflix and Other Streamers Reached Record Ratings in December
Streamers had a festive holiday season full of football and blockbusters. According to Nielsen ratings from its Gauge December 2024 report (which accounts for viewership from Nov. 25 through Dec. 29),...
View Article3 Ways the Future of TV Was on Display at CES, According to Experts
The future of TV was on display at CES, and data and artificial intelligence were at the center of it. Media buyers, executives, and leaders in the tech industry flooded the Las Vegas Convention Center...
View ArticleNavigating the Evolving Pet Care Market With Mars Pet Nutrition
In this episode of the Brave Commerce podcast, Sarah Hofstetter and Rachel Tipograph sit down with Jean-Paul Jansen, CMO of Mars Pet Nutrition North America, to discuss the evolving pet care market....
View ArticlePowering a Healthier World: Inside Reckitt’s Mission With Nick Horan
In this episode of The Speed of Culture podcast, Matt Britton speaks with Nick Horan, global brand experience lead at Reckitt. In today's hyper-connected world, creating a globally resonant brand goes...
View ArticleNetflix Reveals First Ad Tier Price Hike
The numbers 18.91 million -- Netflix's number of paid net subscriber additions in Q4. 302 million -- The streamer's total subscribers to end the year, up from 282.72 in Q3. 16% -- The company's...
View ArticleVeteran Journalist Chuck Goudie to Leave WLS in Chicago
WLS investigative reporter Chuck Goudie has left the Chicago ABC owned station after more than 40 years. Goudie started working at the station in 1980 as a general assignment reporter. "Chuck Goudie...
View ArticleDeutsch Family Wine and Spirits Names Tombras Media Agency of Record
Deutsch Family Wine and Spirits has named Tombras its media agency of record (AOR), it exclusively told ADWEEK. The account expands an existing partnership between the pair. Tombras is currently...
View ArticleHow Netflix Dropped the Mic With Its New Subscriber Strategy
Netflix had a massive quarter. In its earnings report for Q4, the streaming giant announced its biggest subscriber numbers to date, adding nearly 19 million paid subs, which pushed its numbers to over...
View Article5 Marketing Lessons Bethenny Frankel Learned the Hard Way (So You Don’t Have To)
Seventeen years ago, a multimillion-dollar brand was born before the eyes of 1.13 million TV viewers, and none of them knew it. It began during the first season of The Real Housewives of New York. In...
View ArticleTop Creator MrBeast Joins Group Submitting a Bid for TikTok
The creator marketing ecosystem dodged a potentially devastating bullet with President Donald Trump's recent executive order postponing the ban on TikTok in the U.S. Now, a creator luminary is stepping...
View ArticleExplainer: What To Know About CNN’s Defamation Case and Verdict
On Jan. 17, CNN announced that it had settled a defamation case with Navy veteran and security consultant Zachary Young. The trial unfolded in a Florida courthouse during the first two weeks of January...
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