Former Intuit CMO Lara Balazs Jumps to Adobe
Adobe has appointed former Intuit CMO Lara Balazs as chief marketing officer (CMO) and evp of global marketing, filling a post that has been vacant since February 2023. Balazs spent six years at...
View ArticleEarly Holiday Spending Surges, but Consumers Aren’t Finding Massive Deals
With a shortened holiday season, retailers cranked out a slew of promotions over Thanksgiving weekend, leading consumers to spend heavily. Sales are expected to reach $41 billion during the five-day...
View ArticleToi Thornton Departs NBC Connecticut After A Year
Toi Thornton has signed off from NBC Connecticut. Thornton was the weekend morning anchor at the NBC owned Hartford station. "LIFE UPDATE: This week is my final week at NBC Connecticut. Thank you to...
View ArticleHellmann’s Crashes Charli XCX Brat Tour With Homage to ‘Sandwich Bag’ Poster
Hellmann's is so brat. As brat summer turned into brat fall - with the pop star who inspired a thousand memes, Charli XCX, taking her Brat arena tour to the U.K. - Hellmann's became the latest brand to...
View ArticleWXIA Names Dan Kennedy AM Weekend Anchor
Dan Kennedy will join Atlanta NBC affiliate WXIA as morning weekend anchor and reporter. This is a move from within Tegna for Kennedy who anchors evenings at WVEC in Norfolk, Virginia. "Dan has an...
View ArticleLeon Harris to ‘Step Away’ From WRC Anchor Desk
WRC anchor Leon Harris will "step away" from the Washington D.C. NBC-owned station's anchor desk after leaving the Thanksgiving newscast early. There was speculation on social media about why Harris...
View ArticleHow Marriott Bonvoy Is Redefining Loyalty and Personalization
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton speaks with Peggy Roe, executive vice president and chief customer officer at Marriott International. Roe shares...
View ArticleSeeing More Video Ads in Retail Environments? You’re Not Alone.
With companies as varied as Uber, PayPal, and Home Depot all pushing into the advertising business, Americans are seeing more ads. The increase, however, isn't limited to tiny squares on a smartphone....
View ArticleLeading Consumer Health Transformation With Purpose at Haleon
In this compelling episode of the Brave Commerce podcast, co-hosts Rachel Tipograph and Sarah Hofstetter sit down with Katie Williams, chief marketing officer of Haleon, parent company of consumer...
View ArticleMattel Faces Class-Action Suit Over Pornographic URL on Wicked Doll Packaging
It's not all fun and games for toy manufacturer Mattel, which was hit with a class-action lawsuit Tuesday over a high-profile packaging error on dolls depicting characters in Universal Pictures'...
View ArticleWalmart Closes Vizio Deal: 3 Things Advertisers Should Know
Walmart is officially even more connected to connected TV. Today, the retail giant closed its $2.3 billion deal for TV manufacturer Vizio, which was first announced in February. In a press release,...
View ArticleWTVT News Director John Hoffman to Retire
WTVT vice president and news director John Hoffman has announced that he will retire in February 2025. Hoffman has been in the role for the Tampa, Florida Fox-owned station since 2010. "I've been...
View ArticleSean Hannity to Host Long-Form Interview Series on Fox Nation
Fox News primetime host Sean Hannity introduced a new long-form monthly interview series on Tuesday--aptly titled Sean--on the streaming service Fox Nation. The interview series captures candid...
View ArticleBoston Station Helps TikTok Video Go Viral After Accidentally Recording Zendaya
Zendaya is accidentally doing her part to increase the viewership of local TV. Boston ABC affiliate WCVB accidentally captured b-roll footage of the Hollywood star strolling around town with her mom....
View ArticleMondelēz Puts Ritz Front and Center in 2025 Super Bowl Ad
A Super Bowl spread is only as good as the cracker holding it. Ritz crackers is entering the Super Bowl advertiser lineup for the first time this year, with a 30-second spot by The Martin Agency,...
View ArticleWhat to Watch on the ESPN Tile on Disney+
Disney+ is adding a new player to the roster, with ESPN now coming onto the streaming platform. As it did with its Hulu tile on Disney+ earlier in the year, Disney is now bringing an ESPN tile to the...
View ArticleOpenAI Finds Its First CMO In Ex-Coinbase Marketing Chief Kate Rouch
OpenAI has found its first chief marketing officer (CMO) in former Coinbase CMO Kate Rouch. At OpenAI, she will oversee marketing AI chatbot ChatGPT to consumer and enterprise audiences, reported Ad...
View ArticleWhy AI Design Needs Metaphors to Bridge the Gap With Consumers
On the day of the release of ChatGPT 4.0, OpenAI CEO Sam Altman tweeted "her"--a reference to the 2013 science fiction film in which an AI chatbot named Samantha, voiced by Scarlett Johansson, develops...
View ArticleTy Steele to Anchor Evenings at WDIV in Detroit
Ty Steele will join Detroit NBC affiliate WDIV as anchor for the stations 5, 6 and 11 p.m. newscasts. Steele will work alongside Kimberly Gill, Kim Adams, and Hobie Artigue beginning December 16. He'll...
View ArticleSam Altman Says The New York Times Is ‘On the Wrong Side of History’ Over AI...
Editor's note: This story was updated after publication with a statement from The New York Times. OpenAI CEO Sam Altman took a jab at The New York Times' high-profile lawsuit against OpenAI and...
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