Q&A: Joseph Gordon-Levitt on Why His Content Studio Is Expanding With New...
HitRecord, the eight-year-old content studio from actor Joseph Gordon-Levitt, is adding a branded content division. The Los Angeles company, which taps into a creative community of roughly 650,000...
View ArticleWould You Watch an Hour-Long Video on Instagram?
Instagram would not comment on a report by Benjamin Mullin and Deepa Seetharaman of The Wall Street Journal that the Facebook-owned photo- and video-sharing network is nearing the introduction of a new...
View Article‘The World’s Most Boring Billboard’ Will Do Nothing for 12 Years, as Proof...
Not all home improvement projects are sexy enough to post online. Just ask Sioo:x. The wood protection brand guarantees to keep patios and porches silver-gray in color and protected from the elements...
View ArticleIkea Will No Longer Use Plastic Bags or Straws
Our planet is facing a full-on plastic crisis, and companies are taking notice, as well as taking measures to reduce their carbon footprint. Ikea has announced it will no longer use plastic bags,...
View ArticleCats Are Great at Multiplying but Terrible at Math, Says This PSA That Urges...
Here are some staggering feline facts: A female cat at 4 months old can start having kittens, producing as many as four litters a year for as long as a decade. The result in even a few years is...
View ArticleWPP Parts With Former JWT CEO Gustavo Martinez 2 Months After Settling Sexual...
More than two years after a sexual harassment lawsuit filed against Gustavo Martinez upended the ad industry and two months following the settlement of said suit, WPP and the former JWT CEO have...
View ArticleTalk Is Cheap: It’s Time for Advertising to Make Moves Toward Becoming More...
In recent weeks, several different incidents across the country, from a local Starbucks to an Airbnb rental, have once again cast a national spotlight on the implicit bias challenge facing us as a...
View ArticleThe White House Unveils Partnership With Truth Initiative and Ad Council to...
The Truth Initiative, Ad Council and the Office of National Drug Control Policy (ONDCP) unveiled a collaborative effort this morning, along with its first series of national public awareness ads, to...
View ArticleInstagram Added @Mention Sharing to Photos, Videos in Stories
Instagram announced that starting Thursday, when users are @ mentioned in other users' Stories, they will be able to share those photos or videos in their own Stories. Users who are mentioned will...
View ArticleWPP’s Wunderman Appoints New President of Chicago Office After Former Left in...
WPP's Wunderman announced today the appointment of Ian Sohn to president of its Chicago office. Sohn, who hails from SapientRazorfish, where he was most recently managing director of Chicago, is set to...
View ArticleFacebook Launched Its Level Up Program for New Gaming Content Creators
Facebook's Gaming Creator Pilot Program officially launched in January with the goal of helping video game content creators grow an audience on the social network. Now, Facebook revealed a Level Up...
View ArticleSeatGeek Has Begun Selling Tickets Directly via Snapchat
Mobile-focused ticketing platform SeatGeek became the first company to sell tickets directly via Snapchat when it offered seats to a Major League Soccer match directly via the messaging application...
View ArticleCoke Created a Sweet Message of Solidarity for Muslims Fasting During Ramadan
Advertisers may be known for jumping on just about every major holiday, but Ramadan has traditionally been an exception--likely because, as a month dedicated to fasting and self-denial, it represents...
View ArticleBudweiser Campaign Champions Epic Underdog Vegas Golden Knights
A new spot by Budweiser is a heartwarming reminder you don't have to take home the trophy to be a winner. Now that the NHL season has drawn to a close, Budweiser is raising a glass to the Vegas Golden...
View ArticlePaypal Built An Artist-Created Pop-Up Bodega Shop In SoHo To Show How People...
Interested in commerce? Executives from Zappos, Facebook and other companies will be speaking at Adweek Ignite: Ecommerce July 10-12 in Seattle--apply here to attend. PayPal is opening a temporary...
View ArticleNasty Ocean Pollution Gets the Pretty Tourism Treatment for World Oceans Day
A sobering statistic about ocean pollution: By 2050, there will be more plastic and trash in the world's oceans than fish. Today, on World Oceans Day, Brooklyn-based indie Conquistadors created a...
View ArticleVerizon Gets a New CEO as the Race to 5G Heats Up
Verizon is tapping a new leader as it heads toward a pivotal juncture in the future of wireless service. The country's biggest cell carrier announced on Friday that its current chief technology...
View ArticleMacy’s Looks Internally to Find Next Big Influencer Campaign
When it comes to influencer marketing, more and more brands are looking to established bloggers or Instagram superstars with six-figure follower counts to promote their brands. Macy's, however, is...
View ArticleFacebook to App and Website Developers: HTTPS by Oct. 6
Applications and websites using Facebook Login have until Oct. 6 until all Facebook Login redirects must use HTTPS and all Facebook JavaScript software-development-kit calls that return or require...
View ArticleHere’s What Happens When Kim Kardashian Tweets Your Coverage
President Trump's granting of clemency to Alice Marie Johnson Tuesday began with an Oval Office meeting with Kim Kardashian West a week earlier. But it really began 7 months earlier, when Kardashian...
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