Google’s Cookie-less Future Is Probably Not Happening
Google, which has been asserting since 2020 that it would stop passing third-party cookies in the Chrome browser, is planning to abandon that course. In a blog post published today, the tech giant said...
View ArticleWarner Bros. Discovery Sends NBA Rights Deal Into Overtime
Warner Bros. Discovery is taking a final shot at NBA media rights. Top line Earlier this month, The Athletic reported that the NBA had agreed to a media rights deal with NBCU, Amazon and ESPN worth...
View ArticleThe CrowdStrike Outage Is a Lesson in Crisis Communications
It's been a tough few days for CrowdStrike and its biggest customer brands. Microsoft, Delta and others were directly impacted by the global outage on July 18, with many citing the blue screen of death...
View ArticleBest Buy Refreshes Brand for the Age of AI, Introducing ‘Spokeshologram’
Best Buy refreshed its brand today, expanding the color palette and adding the tagline, "Imagine that." It also added a holographic spokesperson, Gram. The logo, updated in 2018, remains the same. The...
View ArticleTravel Publisher Lost In Acquires BuzzFeed’s Bring Me! Franchise
Today, the travel media publisher Lost In acquired BuzzFeed's Bring Me!, a travel-focused franchise. This is the second step in Lost In's broader roll-up strategy. The financial details of the...
View ArticleThis Slick Dancing GapKids Ad Doubles as a Napoleon Dynamite Reunion
If anyone knows a thing or two about sweet dance moves, it's Jon Heder. And the star of beloved indie hit Napoleon Dynamite--whose awkwardly joyous freestyle routine became an iconic movie moment--has...
View ArticleTasty’s Recipes Become Ready-to-Eat Meals With CookUnity
BuzzFeed's recipe publisher, Tasty, is debuting a new foray into shoppable commerce through a partnership with premade meal delivery service CookUnity. The deal means Tasty's audience can order...
View ArticleThe Evolution of Ibotta: From Consumer App to Performance Marketing Powerhouse
In this episode of the Brave Commerce podcast, hosts Sarah Hofstetter, president of Profitero, and Rachel Tipograph, founder and CEO of MikMak, engage in a dynamic conversation with Bryan Leach, CEO...
View ArticleNo Soda Has Grabbed More Market Share in the Past 20 Years Than Coca-Cola...
After a stronger-than-expected second quarter, which saw net sales increase 3% to $12.4 billion, the Coca-Cola Company has raised its full-year outlook. "We are encouraged with our second quarter...
View ArticleMarla Kaplowitz Will Step Down as the CEO of the 4A’s in May 2025
When she interviewed for the CEO role of the 4A's in 2017, Marla Kaplowitz was upfront with the trade association's board. She planned to hold the role for three to five years and then move on. When...
View ArticleExclusive: 6 Ad Companies Accuse Pluto TV of Exploiting Programmatic Auctions
Six ad firms--including four that buy online ads and two whose technology helps sell ads--have told ADWEEK that they are limiting their clients' exposure to streaming ads from Pluto TV, whose parent...
View ArticleHodinkee Winds Down Its Commerce Program, Returns Focus to Content
The wristwatch publisher Hodinkee will drastically reduce its commerce operation and return its focus to editorial content, according to a memo shared publicly by Hodinkee chief executive Ben Clymer on...
View ArticleLeveraging Data and Creativity With ADT’s DeLu Jackson
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton interviews DeLu Jackson, executive vice president and chief marketing officer at home security service ADT. Jackson...
View ArticleGoogle Won’t Kill the Cookie. Here Are the Winners and Losers
Google's announcement Monday that it won't kill the third-party cookie in Chrome rocked the ad industry. In the immediate aftermath, it seemed like the sword of Damocles hanging over the ecosystem had...
View ArticleExclusive: How The New York Times’ Granular Gen AI Tool Drives Campaign...
Over the past three months, The New York Times has been using generative artificial intelligence to align a brand's campaign message with the most relevant articles and interested audiences, executives...
View ArticleNBCU to Debut Commercial-Free Hour During Olympic Opening Ceremony
For the first time, Olympics fans will experience an hour of the Opening Ceremony without commercials. Today, NBCUniversal announced that its live coverage of the Opening Ceremony for the Olympic Games...
View ArticleBrands Can Now Buy Display Ads in Sam’s Club Scan & Go App Feature
The Sam's Club retail media network, known as Member Access Platform (MAP), has started selling display ads in the Scan & Go feature of its mobile app, letting advertisers target shoppers at the...
View ArticleBeats by Dre Debuts Wacky Buddy Comedy With NFL and F1 Stars
This chestnut thoroughbred struggles with speed and consistency, seems to have four left feet and may be past his prime. But he has a unique edge in a competitive world--namely two superstar owners and...
View ArticleHow Storm King Is Weathering the Streaming Storm
Rotten Tomatoes has the Tomatometer. Futurama invented the Cool-O-Meter. But only Storm King Comics can boast to being the home of the "Oh F**k! Meter," created by its married founders, master of...
View ArticleHow the Democratic Party Can Quickly Define the Kamala Harris Brand
After President Joe Biden ended his 2024 presidential campaign, the Democratic Party has a new challenge: quickly reintroducing Vice President Kamala Harris as the next president. Since Biden dropped...
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