Fila Is Italian, As Chic ‘Bellissimo’ Ad Reminds Us
A manicured, seaside compound called the Bellissimo Country Club is a haven for the sporty and stylish jet set, where golfers arrive at the first tee via helicopter, swimmers never get pruny or...
View ArticleExclusive: TelevisaUnivision Sells Out Copa América Ads With an Assist From...
Brands that didn't buy into Copa America coverage will have to watch the tournament final from home like any team not from Argentina or Colombia: Ad space is officially sold out. Conmebol's first Copa...
View ArticleExclusive: Disney and Mecenas Renew Agreement to Build Multicultural Content
Today, minority-owned publishing and media brand Mecenas and Disney Advertising announced the renewal of its strategic content and distribution agreement made last year. It will build on both...
View ArticlePixel Partners: Beats by Dre and Minecraft Collab on a Limited-Edition Drop
Digging deeper into gaming--and continuing to wrap its arms around chart-topping musicians--Beats by Dre debuted co-branded headphones with Minecraft, announced via a quirky animated video with an...
View ArticleInnovation in Women’s Health and Ecommerce With Opill Maker Perrigo
On this episode of the Brave Commerce podcast, hosts Sarah Hofstetter and Rachel Tipograph sit down with Lorran Brown Cosby, senior vice president of digital and ecommerce at healthcare brand Perrigo....
View ArticleThe Sound of Success: Deirdre Findlay on Sonos’ Strategic Vision
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton is joined by Deirdre Findlay, global chief commercial officer at luxury sound brand Sonos. Findlay shares her career...
View ArticleMajor Shifts Made Minor League Baseball Brands’ Field of Dreams
A major restructuring of Minor League Baseball made some new fans among brands, and its future marketing prospects are getting brighter. In 2021, the minor leagues streamlined from more than 160 teams...
View ArticleGovernors Ball’s Formula for Success: Music Legends and Brand Magic
Since 2011, the Governors Ball Music Festival has brought together some of the biggest names in music, such as SZA, Sabrina Carpenter and Peso Pluma, in one location. Organizing an event in the city...
View ArticleExclusive: Data Firm Alliant Hires Bank to Pursue Sale
Data company Alliant has hired investment bank BrightTower to conduct a sale process, according to two sources familiar with the matter. Alliant calls itself a data cooperative, which means it's a hub...
View ArticleHere’s Why You Shouldn’t Bring in the Design Team at the 4th Quarter
Apple. Coca-Cola. Nike. McDonald's. OREO. Liquid Death. These brands have built design systems that have seamlessly woven from product to campaign through the funnel. The systems have wedged into our...
View ArticleOgilvy and Fitzco Are Connecting People and Driving Business Through DEI Efforts
There is an unfortunate backward slide on DEI efforts happening in marketing, after a surge following the murder of George Floyd in 2020. Consumer backlash has curtailed many programs at companies...
View ArticleFormer Pepsi CMO Todd Kaplan Lands at Kraft Heinz
Marketing maven Todd Kaplan, who left PepsiCo last month after a 17-year run at the food and beverage giant, has announced his new role as CMO of Kraft Heinz North America. Kaplan will be leading a $22...
View ArticleMark Read and Rob Reilly on WPP’s Creative Reputation and Its AI Offering
WPP landed top honors across Cannes, winning Creative Company of the Year, while Ogilvy won Network of the Year and client Coca-Cola snagged Creative Brand of the Year. Before learning of those...
View ArticleParamount Ads Manager Brings TV and AI-Powered Creative to Smaller Businesses
Paramount Advertising is launching Paramount Ads Manager to make premium video and television advertising accessible to small and midsized businesses, targeting advertisers that are new to television....
View ArticleWPP Names InfoSum Chairman Brian Lesser the Global CEO of GroupM
Brian Lesser will be the new global CEO of GroupM, WPP's media investment company. Lesser succeeds Christian Juhl, who is stepping down after five years in the role. Juhl is set to take a new position...
View ArticleCall for Nominations: The 2024 ADWEEK 50
It's time once again to assemble the annual ADWEEK 50, spotlighting the behind-the-scenes luminaries in advertising, marketing, media and technology who were essential growth drivers in 2024. ADWEEK 50...
View ArticleYour Sonic Branding May Be Doomed to Fail
Over the past few years, sonic branding has evolved from a niche, nice-to-have marketing asset to a must-have for any complete brand ecosystem. Forward-thinking companies realize they must use sound...
View ArticleHere’s What NBCU Is Charging for the First Programmatic Olympics
In March, NBCUniversal announced it would allow advertisers to buy ads programmatically for the 2024 Olympic and Paralympic Games in Paris for the first time. At the time, the broadcast giant said its...
View ArticleWhat to Know About Warner Bros. Discovery’s Latest Layoffs
Layoffs continue to hit the media and entertainment industry, with Warner Bros. Discovery now making more cuts. Top line This week, Warner Bros. Discovery is enacting layoffs across the company, with...
View ArticleXbox Gets Cheeky With New Deadpool Controller
Deadpool's got back--and he's not afraid to show it. Today, Xbox announced it partnered with Marvel Entertainment's resident Merc with a Mouth for an all-new wireless controller pegged to the release...
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