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The Keys to Consistent CPG Growth With PIM Brands

In this episode of Brave Commerce, hosts Rachel Tipograph and Sarah Hofstetter sit down with Michael Rosenberg, founder and CEO of snack maker PIM Brands, to explore the fascinating journey of his...

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How the Ad Market Is Changing in 2024, According to Magna’s Global Ad Forecast

Ahead of Cannes Lions, Magna delivered its latest global advertising forecast, and the new report gives a snapshot of the current ad market. According to Magna, advertising revenues will reach $927...

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Making the Experience Business Extraordinary With Airbnb

In this episode of The Speed of Culture, Matt Britton chats with Hiroki Asai, global head of marketing at Airbnb. Asai shares insights on leveraging creativity for brand storytelling, the importance of...

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Orange’s Ad Just Won a Cannes Grand Prix, a Turning Point in Women’s Sports...

Orange's "WoMen's Football" ad, which went viral for highlighting gender bias in soccer, has won the Entertainment for Sport Grand Prix at Cannes Lions, marking a cultural moment in the rise of women's...

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The Power of Storytelling in Women’s Sports With State Farm

State Farm's long history of championing women's sports goes beyond just advertising. In this episode of Yeah That's Probably an Ad, ADWEEK chief experience officer Jenny Rooney sits down with our 2024...

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Exclusive: Supply-Side Platform 33Across Is Pursuing a Sale

Supply-side platform (SSP) and data business 33Across has been pursuing a sale via investment banking firm Centerview Partners, according to four sources familiar with the matter. The sale process has...

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Recognizing the Power of Creative, Yahoo Lets Marketers Serve Tailored Ads...

Yahoo is celebrating the power of creative to drive campaign results. Yahoo Creative, announced at the Cannes Lions Festival, is a data-driven solution that helps advertisers tailor the creative of...

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Disney Is Courting a New Group of Advertisers It’s Betting Could Drive...

CANNES, France--Disney is in the midst of a battle for streaming ad dollars, one that has intensified recently as Amazon Prime Video and Netflix have both entered an already-crowded field with...

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Elon Musk’s Advertiser Apology Tour Begins at Cannes

CANNES, France--Elon Musk dialed back his infamous GFY comment to advertisers last year, saying he only meant the message for brands that would not enable free speech. The owner and chief technology...

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Globant Launches Globant Gut to Compete With the Big Consultancies

CANNES, France--Eight months after tech giant Globant acquired Gut, ADWEEK's Breakthrough Agency of the Year, the digital consultancy is making its first move to transform its creative and tech...

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Think Globally, Act Locally: Marketing Tips from Diageo and NWSL

CANNES, France--Artificial intelligence may continue to be one of the hottest topics at Cannes Lions and beyond, but an ADWEEK House session on Tuesday veered in a different, more sentient direction....

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How Brands are Unlocking Customer Loyalty Through Data to Unleash Growth

CANNES, France--First-party data might not be a sexy topic for a beach discussion, but it is one that can help brands explore new opportunities for growth. Scaled data sets from customer loyalty...

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Mark Read and Mark Penn Defend Meeting With Elon Musk at Cannes

CANNES, France--Elon Musk's conversation with WPP CEO Mark Read at the Cannes Lions Festival this week didn't just draw a crowd, but frustrations from agency staffers as well. After skipping Cannes...

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The CW’s Fall Premiere Dates Look to Score With Live Sports

The CW is putting sports in a headlock. Today, The CW Network announced its primetime fall premiere dates for 2024, leaning into events and live programming, which have been popular among buyers during...

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Netflix Goes Big at Cannes With Help From Bridgerton and Squid Game

CANNES, France-- "What's harder to survive, Squid Game or Cannes Lions?" asks a black and white billboard on the rooftop of Cannes' JW Marriot hotel, home to Netflix's activation at the festival. It's...

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Watch Exclusive Interviews From ADWEEK House at Cannes

Our Riviera residence may have closed for this year, but you can check out all the action through our videos right here.

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Come Inside ADWEEK House at Cannes

CANNES, France--Get a glimpse of what went down at ADWEEK House at Cannes, our Riviera residence where we gathered the top marketing execs, media personalities, creators and celebrities to come and...

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Intersectionality in LGBTQ+ Marketing Is Sorely Lacking

Brand leaders frequently say, "We want to be seen as a lifestyle." It's a catchall where audiences are immersed in story, statement, style and sound--integrated across every conceivable platform. So...

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The Future of Design and AI’s Role in Creativity With Canva

In this episode of The Speed of Culture, Matt Britton sits down with Cat van der Werff, executive creative director at Canva. Van der Werff shares her journey from an aspiring artist in New Zealand to...

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Apartment Therapy Unveils Redesign With Sponsored Tools to Encourage Retention

Home design publisher Apartment Therapy unveiled a website redesign earlier this month, featuring new, sponsorable site capabilities and a community forum to foster onsite engagement. The renovation is...

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