Zillow Offers Some Reassurances About Moving After Emotional Bluey Episode
The double-length episode of Emmy Award-winning Disney+ family show Bluey, "The Sign," brought in more than 10.4 million views and made plenty of them cry as the characters stressed about the decision...
View ArticleFanta’s Famous Jingle Is Back With New ‘Wanta Fanta’ Remix
The world has changed a lot since the early aughts, but Ogilvy and Mather's "Wanta Fanta" earworm is still going strong. The fun-loving spirit of the original campaign, first introduced to us by the...
View ArticleTelemundo Takes Upfront to the Next Level With SNL’s Marcello Hernández
Live from New York, it's Telemundo's upfront. In addition to Telemundo presenting at NBCUniversal's upfront event on Monday, May 13, ADWEEK can exclusively reveal that Telemundo will host its event...
View ArticleThese 5 Tech Giants Are Most Likely to Buy TikTok, According to M&A Experts
After President Joe Biden signed a bill that could ban TikTok in the U.S., its Chinese owner ByteDance is considering selling the popular platform. But a TikTok suitor would need more than both...
View ArticleBrands Chase Football Marketing Momentum at NFL Draft
Though NFL Draft viewership is lower than the league's usual standards for games, many sports would love to have a fraction of the audience that tuned in on Thursday to see Caleb Williams go to the...
View ArticleThe Latest CMA Report Brings New Privacy Concerns to Google’s Cookie...
When Google said this week it will delay the deprecation of third-party cookies in Chrome for the third time, it cited the need to give the U.K.-based Competition and Markets Authority sufficient time...
View ArticleCity Cast, Unprofitable but Expanding, Finds Podcast Traction in a Radio Model
The city-based podcast and newsletter media company City Cast is on pace to generate $3 million in revenue and expand into its twelfth and thirteenth markets this year, according to founder David...
View ArticleInside Samsung Ads’ FAST Pitch to Advertisers to Reach Sports Fans
In an upfront where buyers are focused on sports and artificial intelligence, Samsung Ads is looking to score big. At its 2024 IAB NewFronts presentation Tuesday, Samsung Ads, Samsung Electronics'...
View ArticleUnlock Creative Effectiveness and C-Suite Buy-In With Neurodesign
Selling creativity in large multinational companies can often be a laborious challenge. There is always pressure from the C-suite to maximize return on investment. And that's before we even get to the...
View ArticleAt Newfronts, Condé Nast Calls Red Carpet Moments the New Live Sports
Digital media company Conde Nast unveiled a slate of new video programming at its NewFront presentation at Highline Stages in New York this morning, emphasizing its expanded efforts in the world of...
View ArticleHow Caitlin Clark and Women’s Basketball Scored Big for Disney and Its Partners
Where men's sports often receive brand and broadcast support based on their potential, proponents of women's sports note that investment in their game hinges on proof of its value. This year's NCAA...
View ArticleRoku Unveils Trade Desk, iSpot and NBCUniversal Partnerships at NewFronts
The streaming platform and operating system Roku announced three blockbuster partnerships at its NewFronts presentation at The Glasshouse in New York on Tuesday afternoon, as well as a slate of new...
View ArticleAmazon’s Ad Business Continues to Boom
Amazon's ad unit keeps surging. That business grew to $11.8 billion, representing 8% of its total revenue. Amazon reported net sales of $143.3 billion during the first quarter of 2024, up 13% compared...
View ArticleKetel One Botanical’s Ad Stars Want a Peach Bellini and a Summer That Never Ends
The beautiful people cruising around Majorca on a 60-foot yacht know exactly what they want in a new Ketel One Botanical campaign--namely, pulpy novels, breezy relationships, unlimited bocce and...
View ArticleHow 5 Companies Built Sonic Logos to Immortalize Their Brand
Five-time Grammy winner Mike Post has composed the music for the best-known TV shows of the last two generations, including The Rockford Files, Magnum, P.I. and L.A. Law. But a singular moment in his...
View ArticleAdvertisers Can Target Kroger Audiences Through Yahoo’s DSP With New Partnership
Yahoo Advertising struck a data-sharing deal with retail media network Kroger Precision Marketing, ADWEEK can exclusively reveal. This will let advertisers target the national grocer's audiences...
View Article7-Eleven, Kellanova, Milani Cosmetics CMOs Share Their Bold Takes
Today, 100 chief marketing officers, along with rising stars, academics and other C-suite executives, will convene at ADWEEK's annual Marketing Vanguard Summit in Chicago to discuss how to navigate an...
View ArticleMartin Short Gets Stuck With Steve Martin’s Bill in Wells Fargo Campaign
Longtime friends and collaborators Martin Short and Steve Martin have earned multiple Emmy Awards and Golden Globe Awards nominations for playing perpetually bickering friends in Hulu series Only...
View ArticleSummer Party Fail? High Noon ‘Lifestyle Guards’ Race to the Rescue
The tanned and shredded "lifestyle guards" in High Noon's new ads will reinflate your float, restock your cooler and retrieve your errant football. Hammock fail? The guys are on it. Grilling mishap?...
View ArticleWill Retailers Sacrifice Customer Loyalty to Solve Our Returns Problem?
In 2023, $247 billion--17.6% of U.S. online sales revenue--was lost to returns, versus the 14.5% return loss for items bought in stores. Once seen as an enticing benefit to attract customers (and keep...
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