Canal+ Ad Gives an Inspirational Action Movie a Shocking Ending
Time can seem to stand still in action movies when the star gives a big speech during a disaster or while a countdown ticks towards calamity. French broadcaster Canal+ pokes fun at this trope with an...
View ArticleCeraVe’s Super Bowl Follow-Up Is a Romcom Trailer With a Bizarre Twist
After its viral Super Bowl campaign featuring actor Michael Cera, skin care brand CeraVe is again blurring the lines between advertising and entertainment with a movie trailer for a romantic comedy....
View ArticleThe Office Cast Become the Masters of Small Business for AT&T
When AT&T Business teed up a brand campaign targeting mom-and-pop shops with a reunion of The Office cast, The Masters provided the perfect grounds for an opening drive. Actor Rainn Wilson (The...
View ArticleTechMagic Podcast: RIP Apple Car, Hello Apple Robots
In this week's episode, host Cathy Hackl returns from Summit at Sea where she shared a talk about spatial computing and wearables. The hosts discuss Apple discontinuing the Apple car. They discuss...
View ArticleThe Journey of Caffeine: Founder and CEO Ben Keighran’s Vision for Broadcasting
The digital age has ushered a revolution in media consumption, with livestreaming becoming a pivotal battleground for audience attention. Amidst this shift, platforms that prioritize interactivity and...
View ArticleIce Cube Won’t Let Brands Set Table for Caitlin Clark With Paper Plates
Heading into Monday's WNBA Draft, Ice Cube's offer to Caitlin Clark to play in his Big3 league still stands at $5 million for eight games. For Ice Cube and Big3 partner Jeff Kwatinetz--founder and CEO...
View ArticleTaco Bell’s Taylor Montgomery Reveals the Path From Social Media Manager to CMO
There's no one path to the chief marketing officer seat, and Taco Bell's top U.S. marketer Taylor Montgomery is living proof. Having cut his teeth working on strategy for brands including Clairol and...
View ArticleCMO Tenure at Largest U.S. Advertisers Gets Even Shorter
Chief marketing officers are moving in and out of the role at a faster pace than any time in the past decade. Last year, the average tenure of top marketers at the nation's 100 largest advertisers was...
View ArticleThe Top 8 Retail Media Networks for Advertisers In 2024
It's no secret that Amazon has dominated retail media for most of the past decade. However, there are several grocery and specialty retailer challengers outside of the ecommerce giant's shadow powering...
View ArticleApplebee’s Fulfills Its Football Destiny as Newest NFL Sponsor
Add some NFL jerseys to the football memorabilia lining the walls at your local Applebee's. Today, the National Football League announced Applebee's Grill + Bar as its "official grill + bar" sponsor in...
View ArticleDigital Ad Revenue Hits New Record in 2023, With CTV Expecting FAST 2024 Growth
CTV is growing FAST amid the ad industry's record-setting results in 2023. Ahead of upcoming NewFronts events, the Interactive Advertising Bureau (IAB) released its annual Internet Advertising Report...
View ArticleThe State of the Workplace, as Told by the Corporate Baddie
After graduating from the historically Black university Morehouse, DeAndre Brown looked forward to entering the workplace and soon landed internships in both government and corporate settings. As the...
View ArticleBrave Commerce Podcast: Glowing Forward With Leadership and Empathy
In this episode of Brave Commerce, Nathalie Gerschtein, president of consumer products at L'Oreal, joins hosts Rachel Tipograph and Sarah Hofstetter to share strategies for navigating the ever-evolving...
View ArticleWBD Makes Strategic, Data-Driven Ad Sales Hire Ahead of Upfront
Warner Bros. Discovery wants to be upfront about its data strategy. Top line Today, WBD announced that David Porter has been named head of ad sales research, data and insights. The company noted in a...
View ArticleJohn Deere Seeks a ‘Chief Tractor Officer’ to Be the Face of Its TikTok Channel
John Deere is running a celebrity-driven social media campaign for the first time in its 185-year history, as it kicks off a contest to recruit a "chief tractor officer" who will create TikTok content...
View ArticleMeasurement Is Key to Make Streaming TV Ad Revenue Grow Even Faster
The ecosystem of streaming television is going to continue its surge this year, with premium programmers like Max, Disney+, Peacock, Amazon Prime Video and others collectively growing 13% to $10...
View ArticleHeineken and Bodega Drop a Boring Phone to Help Gen Z Switch Off and Party
At Milan Design Week, where the world's most innovative design is on display, one of the buzzworthy launches could be a throwback phone with basic features from the early 2000s. Heineken collaborated...
View ArticleIn Bridgerton and Flonase Collaboration, Both Love and Allergies Are in Bloom
Season 3 of Shonda Rhimes' hit Netflix series Bridgerton focuses on the relationship between Colin Bridgerton and Penelope Featherington, a pairing fans have dubbed "Polin." Inspired by the similarity...
View Article12 Hot AI Startups That Brands Are Working With
While buzzy AI startups like OpenAI and Stable Diffusion have caught marketers' attention, many lesser-known gen AI startups have secured investments and contracts with major brands such as L'Oreal,...
View ArticleBlending Boundaries: Crafting Events That Thrive In-Person and Virtually
To make an event truly spectacular, relying on a photo wall and good food is not enough. You need to ensure that attendees are engaged and talking about it afterward. That's how agency BMF creates its...
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