TechMagic Podcast: New Social Media Laws in Flordia and Tennessee Adopts the...
In this episode, host Cathy Hackl and guest host Lee Kebler discuss a wild week in laws and regulations. Kebler shares a Florida bill prohibiting those 14 years and younger from joining social media....
View ArticleExclusive: House of the Dragon Trailers Set Record at Max, Fire Up Season 2...
House of the Dragon is igniting its fanbase ahead of Season 2 and setting records at Max. To kick off the Season 2 marketing campaign for the Game of Thrones prequel series, HBO and Max released...
View ArticleSuzy’s ‘The Speed of Culture’ Podcast and ADWEEK Renew Partnership Through 2026
New York, NY, April 1st, 2024 - Suzy, a leading end-to-end market research software platform, is thrilled to announce the renewal of its partnership with ADWEEK, a leading source of news and insights...
View ArticleADWEEK’s B2B Innovation Awards: Honoring Standout People, Brands and...
Business-to-business is, well, big business. (Its name alone contains double the business of B2C.) Consider this: U.S. B2B ecommerce sales are forecast to grow from $1.7 trillion in 2021 to more than...
View ArticleHow Agencies Use AI to Generate New Business
It used to take days to craft the perfect RFI response--the first of several steps agencies take when competing in notoriously arduous pitch processes. Now, planners at Stagwell agency Gale can do it...
View ArticleWhat Creators Really Think About Brand Deals, the Future of Platforms and...
When creator Robyn DelMonte--who shares marketing ideas with her 650,000-plus followers on TikTok--walks into a meeting with a brand, it's not uncommon that only half of them have TikTok on their...
View ArticleAgencies Tap Into Benefits of AI-Powered Focus Groups
Brands and their agencies are increasingly using artificial intelligence-generated focus groups to simulate conversations with potential customers in order to inform campaigns, saving time and money...
View ArticleSocial Commerce Platforms Are Facing Headwinds. Will TikTok Shop Prevail or...
Social commerce is quickly revolutionizing traditional ecommerce and radically disrupting brick-and-mortar retail. It moves the entire shopping experience onto social media platforms, from finding and...
View ArticleThe Testicular Cancer Society Hijacks Soccer Highlights to Encourage Self-Exams
April is Bowel Cancer Awareness Month and Testicular Cancer Prevention Month. However, while charities raise awareness and tutorials for self-exams readily available on YouTube, such videos are often...
View ArticleBrave Commerce Podcast: Navigating Dynamic Business Landscapes Effectively
In this episode of Brave Commerce, Mir Zaman, vice president of commercial operations at Spectrum Brands, joins hosts Rachel Tipograph and Sarah Hofstetter to provide insights on leadership, innovation...
View ArticleNorthwestern Mutual CMO Lynn Teo on Innovating Financial Marketing for the...
Northwestern Mutual stands at the forefront of blending traditional financial wisdom with modern engagement, navigating the complexities of consumer expectations in the digital age. Through the lens of...
View ArticleCMOs Have Lost Focus on DEI Initiatives, MediaLink Report Finds
In the tumultuous summer of 2020, when Black Lives Matter protests proliferated in the wake of George Floyd's murder, one portent of social change came from corporate America. One by one, companies...
View ArticleDisrupt the Annual Brand Prank War by Focusing on Strategy, Not Stunts
Dunkin' is now Donuts'. If you were groggily scrolling social media on April 1, you may have briefly fallen victim to one of many brand pranks: Califia Farms unveiling a pickle-flavored creamer, the...
View ArticleInfographic: Bud Light’s Dylan Mulvaney Backlash, a Year Later
Around this time in 2023, Bud Light started a marketing firestorm when it partnered with transgender influencer Dylan Mulvaney and then seemed to distance itself from the relationship amid backlash....
View ArticleThere’s a Better Way to Do Influencer Trips
As influencer marketing has grown into a multibillion-dollar business, influencer trips have evolved into bigger and more lavish affairs, with brands looking to outdo their rivals. But many consumers...
View ArticleMaking People Feel Special Is What Fri Forjindam Does Best
Fri Forjindam knew New York wasn't for her after experiencing her first blizzard. After her master's, the Columbia University theater graduate moved to sunny Los Angeles and continued to pursue her...
View ArticleSpotify’s Plan to Monetize Live Events
Spotify's latest advertising product, Live Experiences, lets brands integrate with and sponsor its events for the first time. The company has hosted bespoke events for over seven years, but it has...
View ArticleHere’s IAB’s 2024 NewFronts Schedule
The 2024 NewFront's schedule is finally here. Though this year features new additions and companies such as Amazon and Peacock departing, IAB's 2024 schedule largely mirrors last year's lineup. Events...
View ArticleKristen Wiig Reprises Her Iconic SNL Character, ‘Target Lady,’ in Target’s...
Comedian and actress Kristin Wiig reprises her famous Saturday Night Live character, Target Lady, in Target's national ad campaign for its new membership program. Wiig's character, which she created at...
View ArticleHeinz Ketchup Stations Heat Up Chicago’s Condiment Controversy
Even if you've never been to Chicago, you've probably heard that its hot dogs are the stuff of legends. Because there are so many different ways to prepare a hot dog in the Windy City, ordering regular...
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