The Latest Tweets Option Is Now Here for Twitter Lite, Twitter for Windows...
Twitter extended the ability to toggle between top tweets and latest tweets to its slimmed-down Twitter Lite Android application, as well as Twitter for Windows and its mobile site. The social network...
View Article4 Necessary Components for Building an In-House Influencer Marketing Team
As influencer marketing has become an essential aspect of most companies' marketing programs, it's natural that many are considering building out a specific team dedicated to influencer collaborations....
View ArticleDespite Initial Negativity, Zion Williamson’s Blown-Out Shoe Actually...
On Feb. 20, 18-year-old basketball phenom Zion Williamson blew out his Nike PG 2.5 shoes during Duke's game against UNC, sending him off the court with a knee injury. This single broken shoe may have...
View ArticleJussie Smollett Won’t Appear in This Season’s Final 2 Empire Episodes...
Empire actor Jussie Smollett has been removed from Empire's final two episodes of the season. The news comes one day after his arrest, following Chicago police claims that he staged the assault he...
View ArticleNike Is Using Instagram’s IGTV to Share the Stories of Four Female Athletes
Nike and its longtime content agency, Conscious Minds, unveiled the Fight for Your Dream campaign, marking their next series of documentary-style athlete profiles on IGTV, Instagram's long-form content...
View ArticlePeople of Color Need to Be Given a Chance to Succeed in Adland Rather Than...
It's been an interesting 25-plus years as a black man in Adland, a journey that's taken me around the world and brought me both to the agency- and client-sides of the business. I suppose I could sum up...
View ArticleThese 3 Challenger Brands Have a Bigger Purpose Than Just Profits and Growth
In today's advertising and marketing landscape, there's no shortage of brands taking a stand for something bigger than the bottom line. For some, like Patagonia or Nike, those messages become iconic...
View ArticlePlexo Capital Partner Lo Toney on Why VCs Shouldn’t Treat CPG Brands Like...
As retail disruption increasingly pushes the consumer-packaged goods industry into direct-to-consumer and ecommerce channels, new brands in the space are looking more and more like tech startups....
View ArticleThis NYC Pop-Up Arcade Lets Visitors Experience Firsthand the Future of...
Some of the most compelling new story formats like virtual reality and immersive theater aren't always the most easily accessible. They're expensive, they require a lot of space, or they're complicated...
View ArticleBMF Co-Owner Sues Agency for Allegedly Demoting Her After Learning She Was...
An executive vice president and would-be head of sales for experiential agency BMF sued her employer this week, alleging its leadership violated several employment laws by demoting her and cutting her...
View ArticleCan YouTube Ever Be Completely Safe for Advertisers?
This week's YouTube brand-safety "furor" came to you via the comments section. And now not even seemingly innocent content on the platform is 100 percent safe for advertisers. This week again...
View ArticleDrew Barrymore Calls Aging ‘A Privilege’ in Dove Campaign
In a new social video, Drew Barrymore bedazzles her face with glitter, jewels and stickers. But this isn't a cosplay tutorial or a breezy promo for her daytime chat show. It's the launch of...
View ArticleThis Campaign for Women’s Equality Reinvents the Petition for the TikTok...
It has been 100 years since the Equal Rights Amendment, which explicitly prohibits sex discrimination, was introduced to Congress. Yet over the past century, it has still not been signed into law,...
View ArticleApple’s Latest ‘Shot on iPhone’ Film Is a 19-Minute Manga Adaptation
Apple turned to Japanese genre manga as inspiration for an epic installment of its long-running and celebrated "Shot on iPhone" campaign. The 19-minute film, "Midnight," by agency TBWA\Media Arts Lab...
View ArticleManscaped Encourages Men to Give Some Attention to ‘the Boys’
We may be living in the golden age of options for below-the-waist grooming. Gone are the days of scissors and a carefully balanced mirror; today's consumers have tools designed specifically for the...
View ArticleDisney Sells Out Ad Inventory for 96th Oscars With Pricing Back Up
It's another Oscars sellout for Disney. Ahead of the Jimmy Kimmel-hosted 96th Oscars on Sunday, March 10, Disney Advertising has announced that it has sold out of ad inventory with a variety of...
View ArticleBalancing Brand and Demand: What Is an ‘Outcome’ in Media? Depends on Who You...
What is an "outcome?" According to Omnicom leaders, it depends on whether you're asking a brand's CMO or CFO. In this episode of Yeah, That's Probably An Ad, recorded live from the ADWEEK Podcast...
View ArticleHow Code and Theory’s Michael Treff Channeled Punk Energy to Fuel His Career
Being in a punk band is not a requisite for getting into the ad industry. In fact, it's anything but the normal starting point, but it worked for Michael Treff, who went from punk musician to record...
View ArticleEnthusiast Gaming Lays Off 25% of Staff, Following Multiple Cuts Last Year
The video game publisher and media company Enthusiast Gaming laid off 25% of its workforce--around 45 employees--today, its third round of cuts in 12 months following headcount reductions in May and...
View ArticleHow Peacock’s Traitors Murdered the Streaming Charts in Season 2
There's been a murder, but this time the victim is streaming ratings. Peacock's The Traitors--an Alan Cumming-hosted competition series where reality stars called "faithfuls" try to banish the...
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