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Inside the Lab That Made Billy Corgan a VR Experience and Won a Grand Prix Lion

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What began as a somewhat simple brief to promote Smashing Pumpkins' reunion tour quickly escalated into an intricate VR experience for frontman Billy Corgan to promote his 2017 solo album, Ogilala--and it landed Isobar its first Cannes Grand Prix in Digital Craft this year. "It was really, really exciting for us," said James Lazar, vp...

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