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How Slack’s Logo Redesign Solidifies the Brand as the Future of Group Chat

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Ever since Slack unveiled a new logo this week that swapped out its instantly recognizable hashtag icon for a simplified, multi-colored pinwheel, the design world and many others on Twitter have been abuzz. As with most rebrands, controversy is swirling about the changes, and it's easy to see why. For most of the critics--including a...

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